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The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.
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Marketing mix of the fitness centre
Choutková, Aneta ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The aim of the thesis is to define and evaluate the marketing mix of the fitness centre World Gym Fitness Group Inc. and to recommend changes that would increase the efficiency of the marketing mix. The theoretical part is divided into two chapters and focuses on marketing mix of services and marketing environment. Within the crucial practical part there has been run a research to determine the mission of the company and clients´ satisfaction. The research is based on direct observation. The practical part contains at first general characteristics of the World Gym company. The next chapters are focused on the individual parts of the marketing mix of the fitness centre. The marketing mix includes services, price, promotion, distribution, physical environment and people. At the end all findings are summarized in the SWOT analysis and recommendations are designed to increase the efficiency of the marketing mix of the fitness centre.
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Risk factors for osteoporosis - knowledge and behavior of adolescent girls
KVASNÍKOVÁ, Martina
The thesis deals with the theme of risk factors for osteoporosis, knowledge and behavior of adolescent girls. The theoretical part of the thesis is divided into four chapters. The first chapter deals with the anatomy and physiology of bone. The second chapter discusses general information about osteoporosis. The third chapter summarizesthe prevention of osteoporosis and in the fourth chapter describes the treatment of osteoporosis. In the practical part of thesis was used method quantitative research. The target group consisted of 100 adolescent girls in the age range of 15-17 years of grammar school and vocational school in the České Budějovice. The girls were interviewed using a questionnaire, which consisted of questions related to osteoporosis. In thesis were determined two main objectives. The first of them was to map the knowledge of adolescent girls in the prevention of osteoporosis. The second objective is concerned with mapping the behavior of adolescent girls in the prevention of osteoporosis. The first research question dealt with by what kind of knowledge adolescent girls in the prevention of osteoporosis. The second research question was focused on the behavior of adolescent girls in the prevention of osteoporosis. According to the questionnaires can be concluded that the majority of respondents are not sufficiently informed about osteoporosis, but I find girls that basic information about the disease they have. Questionnaires filled in by teenage girls from the first and second years of grammer school and vocational school, therefore, the results are compared with one another. The survey shows that respondents from vocational school awareness of osteoporosis do not. Girls from grammer school have heard about this disease, but they can´t define it. The reason for this ignorance is that girls (from grammer school and from vocational school) have never been informed about osteoporosis. This fact mention the majority of the respondent girls. In most cases in the families of the respondents there is not osteoporosis or the girls do not know. On the following questions in the questioannarire girl (from both schools) have marked mostly option "not know". It were a questions whether sex hormones protects to some extent against osteoporosis. Furthermore, for which persons osteoporosis frequently occurs, whether the osteoporosis relate with calcium and vitamin D, or not. Schoolgirl from grammer school and vocational school mostly said that they consume milk and milk products several times a day or once a day. Of the 100 respondents sonly 18 girls said that do not drink alcohol. A total of 55 female students do not smoke and 23 female students smoke. The number of girl who smoke from vocational school is more than number of girls from grammer school. Schoolgirls of grammer school correctly think that physical activity can affect osteoporosis, the respondents of vocational school hold a different opinion. All of the girls regularly do sports, except for the two girls who do not purposefully movement. Based on the information from the questionnaire it would be appropriate that the teenager girls should be more informed about osteoporosis. There are several variations, such as educational material prepared for teenage girls or classes in school or self studying. Very important is the prevention of osteoporosis. The important role have a adequate nutrition and physical activity. Therefore, it is necessary to increase the knowledge of adolescent girls about the disease, so they can avoid.
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Miřenka Čechová
Janečková, Kateřina ; PETIŠKOVÁ, Ladislava (advisor) ; SOPROVÁ, Jana (referee)
Monographic work focuses on artistic creation Miřenka Čechová, one of the
the leading personalities of our contemporary stagecraft. Her personal and
artistic development started when she began studying dance and continued to
mimic and physical theater. Material presents her contribution to
contemporary Czech scene physical theater and refers to her international
success. Work observes her role like co-founder of physical theaters Theatro
Pantomissimo and Spitfire Company and to presents the work of these
physical theaters and reveals the working and teaching methods in the
preparation of copyright performances.
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Diversity in the labor market
Gaydoshikova, Ekaterina ; Dvořák, Marek (advisor)
The aim of the thesis is to evaluate the issue of diversity of the labor market in the Czech Republic on the example of specific organizations, evaluate the implementation of the concept of diversity in the workplace on the basis of selected factors. When analyzing diversity is an emphasis on primary and secondary characters of diversity: age, gender, ethnicity, mental and physical abilities, marital status, religion, work experience. The work consists of two parts, theoretical and practical. The theoretical part defines concepts: diversity, equal opportunities, primary and secondary characters of diversity, acceptance of the importance of diversity as a value. The practical part deals with the implementation of diversity into practice on the basis of the analytical methods (analysis: workforce, documents and research positions) and draft incorporation into relevant strategic processes of the organization.
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Evaluation of the effectiveness of teaching vocational subjects depending on physical activity before schooling.
Janošíková, Martina ; Hanušová, Marie (advisor)
The period of transition to secondary school brings substantial changes in the requirements for study obligations, autonomy, communication, expression, or separated from their families in the form of staying at the dormitory. Students enrolled in sport centers, in addition to these changes, still struggling with the responsibilities associated with sport. Because they are students first through fourth grades of secondary schools and secondary vocational schools, an age when image self-I am, what I believe in, arises in interactions with the outside world and their own experience, plays a very important role to influence the environment, educators, teachers and trainers, with which students spend most of their time in practice. This study looks at students comprehensively in terms of personal development as a multifactorial biopsychosocial unit, in terms of cognitive and motivational processes, states and properties from the perspective of social psychology dealing with the interactions, relationships and communication, psychology of individuals within the social group and its importance for the development of the individual . It monitors conditions and educational outcomes in terms of educational psychology, dealing with forming properties, opinions, attitudes and value orientation from the perspective of educational psychology.
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Individual human odor as a forensic trail in criminal proceeding made by contact or contactless transmission and its resistance to physical agents
Santariová, Milena ; Bartoš, Luděk (advisor) ; Chmelíková, Eva (referee)
The dissertation thesis consists of four papers that have been published in scientific journals.
Study n. 1
The need to recover evidence from water is quite common in criminal investigation. The article deals with the possibility to collect human scent from such objects and with the ability of specially trained dogs to match such scent samples with scent samples collected from detained suspects. During an experiment, designed as a blind one, it has been proved, that human scent can survive on submerged objects and can be later used for scent identification.
Study n. 2
To collect odors the Czech Republic Police use special fabric sorbents manufactured under the registered mark ARATEX. Before use the fabric sorbent is treated by water vapor sterilization. After the scent identification the sorbent is destroyed. The goal of the study was to verify if the vapor sterilization is effective enough to remove human scent that has already penetrated into the sorbent structure or in other words if the sorbent can be exposed to vapor sterilization and then used again. Specially trained dogs were used to match starting odors with target odors in the line-ups. The results showed that dogs are able to correctly match human odors even after they have being exposed to vapor sterilization.
Study n. 3
The purpose of the study was to determine the temperature at which the human scent is degraded so that a dog would not be able to identify it. In contrast to expectations, eight dogs used in the experiment almost flawlessly identified human scents from five scent donors exposed to temperatures of 100°C, 200°C, 300°C, 400°C, 500°C, 600°C, 700°C, and 800°C. Only two of the dogs were able to identify 5 of 15 scent samples exposed to 900°C. No dog identified a scent exposed to 1000°C. Our study verified heat survivability of human scent far beyond existing expectations.
Study n. 4
We tested the hypothesis that if odor fallout (the release of a human odor onto an untouched object) in human subjects exists, then holding a hand above an absorbent will produce a detectable scent which will be subsequently matched in a detection test by trained dogs. Scents were collected from seven males to sterile cotton absorbent squares. The left hand was used to get the control scent and the right hand served as the target scent. Each experimental subject was sitting and his left hand was laid down on a cotton square for 3 min. The right hand was held 5 cm above another cotton square for 3 min. The scent identification was done by two specially trained police German shepherds. Both dogs performed 14 line-ups and correctly matched the collected scents of all test subjects. The results suggest the existence of human odor fallout, whereby a human scent trace is left by humans even if they do not touch an object.
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Importance of Movement Therapy and Physiotherapy during Treatment of Obesity
Pitnerová, Lenka ; Majerová, Markéta (referee) ; Micková, Marie (advisor)
In this thesis is described Physiotherapy of obese patients. The prevalence of obesity prevails in all layers of the population due to lifestyle in modern times and growing nature. Health personnel in their practices normally encounter with obese patients for their numerous health complications. Part of my thesis is a description of what causes obesity, its examination methods, and the health risks involved. Detailed are described therapeutic methods, especially movement therapy. My main goal was to summarize the possibilities of physical therapy and movement therapy, to apply these theoretical knowledge into practice and assess their importance for example comparison of cognitive-behavioral therapy or diet. That is why I have introduced as a special part of the case report two patients suffering from overweight. In both cases, I individually according to physiotherapeutic examination (back pain, knee, flat arch, improving breathing function,...) chose an appropriate movement activity and generally tried to enrich the range of motion activities of the patient. Both were able to increase activity levels. There was weight loss that started a lifestyle change for both patients.
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