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The Media Image of the University of South Bohemia in Regional Press
NAVAROVÁ, Eva
The bachelor thesis on the topic "The Media Image of the University of South Bohemia in Regional Press" is divided in a couple of parts. In the first, historical part I focus on the history and circumstances that led to a foundation of the University of South Bohemia as an independent, public university and its following growth. The next part focuses on the position of a public university on the market and its marketing communication with surroundings. I demonstrate different types of marketing communication, its importance and the repercussion. The last part is practical. I try to introduce and examine the media image of the University of South Bohemia in seven journals in last five years 2008 - 2012.
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Anti-Semitism in selected Protectorate journals
Suk, Pavel ; Köpplová, Barbara (advisor) ; Gebhart, Jiří (referee)
The work attempt to analyze the displays of anti-Semitism in these three types of Czech written printed periodicals: periodicals based originally on amusement and rest not designated to spread anti-Semitism ("exercise book novels" aimed at particular social groups, women, men and youth); periodicals, which used anti-Semitism as one of the content factor (weekly periodicals of Trust company for youth education in Bohemia and Moravia designed fo children and youth and periodicals od "Vlajka" (Flag) and its branches) and finally periodical, which was based on the purpose of spreading anti-Semitism (Aryan struggle). The work also contains the chapter concerning displays of anti-Semitism in movies projected in protectorate cinemas, which in fact "substitute" anti-Semitism spreading in the Czech written press. Powered by TCPDF (www.tcpdf.org)
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Weekly newpaper Šumavan during years 1918-941 in Klatovy region and figures of Maxmilián and Otakar Čermák
Hamhalterová, Dana ; Köpplová, Barbara (advisor) ; Sekera, Martin (referee)
The object of this dissertation is to describe development of the press in urban district Klatovy during 1918 - 1941 for example the weekly newspaper Šumavan. By political and social background we are going to explain development of this weekly newspaper from his beginning to his cessation and to describe character of the newspaper. We are also going to give attention to figure of a founder, an owner and an editor Maxmilián Čermák and his son Otakar Čermák. Patriotic thinking at the beginning of 60's in 19th century in Klatovy gave the incentive to foundation of the first Czech printing office in Klatovy in autumn 1867. The Czech printing office was the essential step for foundation of Czech-written periodical which would spread thoughts and interest in well-being of the whole Bohemia Forest area. To foundation and continuance of the first Czech newspapers in south-western Bohemia (except Pilsen) contributed patriotic thinking grammar school profesors and rich citizens from Klatovy who were concentrated around guild Měšťanská beseda. The weekly newspaper Šumavan was publicated during 1868 - 1941 if we don't count the last issue which was publicated on 19th May 1945 to liberation of Czechoslovakia. There were two approximately four years' intervals by reason of war censorship in the long life of the...
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Mediální prezentace veřejné zeleně v Českých Budějovicích (obsahová analýza jihočeského regionálního tisku)
Kušová, Drahomíra ; Těšitel, Jan ; Bartoš, Michael
Press is a part of mass communication providing the public with information and symbolic contents. It always reflects the supposed interest of the public in concrete problems and it mediates social control of the institutions which are responsible for the particular spheres. On the basis of the content analysis of the regional press in South Bohemia we can state that citizens do not perceive the problem of public greenery as urgent and thus this topic is not very frequent in the media. People mainly observe if public greenery is in good shape. The number of organisms to be encountered in urban environment by greenery users is not large according to the press.
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"Decided otherwise..." The behavior of Czechoslovak paratroopers arrested in the territory of Ptotectorate 1941- 1943
Stegurová, Karolína ; Čechurová, Jana (advisor) ; Plachý, Jiří (referee)
This thesis is focused on fate of Czechoslovak paratroopers who were arrested by Nazi forces after being dropped into the territory of the Protectorate of Bohemia and Moravia. In several cases paratroopers turned themselves in to the police authorities voluntarily. The goal of this thesis is the analysis of paratroopers' behavior during the interrogations with focus on the information about the resistance and other paratrooper actions they gave to the Nazis. If the paratrooper was persuaded to collaborate with the Gestapo the thesis analyzes the collaborative activity and its results. Keywords Paratrooper, resistance, agent, collaboration with Gestapo, military training, interrogation, Protectorate of Bohemia and Moravia, Heydrichiade, SOE, Gestapo
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The life of K. H. Frank after the end of World War II
MUŽÍK, Lukáš
This bachelor work briefly introduces the life of Karl Hermann Frank, a former state secretary in the Protectorate of Bohemia and Moravia, to his arrest on May 9, 1945. The main attention is paid especially to his political career. His arrest along with his fate until the execution carried out a year later are described in detail then. The studied period of a year-long imprisonment is also a subject of reflection by Czechoslovak and German press. It is used not only to confirm or refute the information from specialized literature, but also to the understanding of the reality how newspapers perceived K. H. Frank as a person and how much they paid attention to him.
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Josef Novotný - historian in the service of the KSČ
TRÜBENEKROVÁ, Petra
This diploma thesis approaches the life story of one of the very important Czech historians postwar historiography, which has so far been overlooked, however. The work does not try to give information only about the life and works of Joseph Novotny, but classifies the historian in the context of time, focusing on his views and attitudes, which supported the communist ideology of the 60th of the 20 century, which was a great supporter. The author in creating the present study was based primarily on personal collection of Josef Novotný, which is stored in the Archives of the National Museum in Prague, Josef Novotny's work itself, the literature on the history of the First Republic, Second Republic and the Protectorate of Bohemia and Moravia, not least in the literature used to history of the historiography of the late 20th century. The work is divided into five chapters. The first chapter gives information about the life of Joseph Novotny. From second to fifth chapter are portrayed his personal attitudes and opinions of the historical situation until 30 years until the early 40th of the 20 century. About Josef Novotny are not yet issued any publication that would cover his life and work. Even literature is silent about him most. Therefore, the author sees the biggest benefit is that the present study provided information about the historian, who has been neglected Czech historiography, and perhaps opened a new research topic that can be developed further historians.
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The board of youth education in Bohemia and Moravia and its influence upon the youth by means of journals
Nezdařil, Petr ; Koura, Petr (referee) ; Čechurová, Jana (advisor)
In May 28, 1942 was established in Protectorate Bohmen & Mahren institution called "Curatorium for youth education in Bohemia and Moravia". I was totalitarian organization, based on principles of Hitlerjugend that was supposed to reeducate Czech youth according to Nazi values. This organization was opened for all "race eligible" and orderly teenagers from the Protectorate in age between 14 to 18 years. The sponsor ofthe Curatorium was Emanuel Moravec, but for its management was responsible former leader ofVlajka youth Frantisek Teuner. Mission of the collaborationist organization was growing up loyal supporters ofNazism among Czech youth, who should contribute to the final victory of the Third Reich. Teenagers went through so called "spiritual education" by participating at nazi events and also were influenced via publicly distributed magazines. The organization was publishing following three magazines: "Zteč" - for boys and girls in age of 14-18 years "Dívčí svět" - targeting young girls (10-14) "Správný kluk" - targeting young boys (10-14) Mentioned press was the key input for illustration of supposed final product of curatorial education, what is objective of my thesis. The final product of the education were supposed to be "great boy" and "great girl", recognized for qualities as: hardworking,...
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Medieval guardianship and its importance for the present
Radová, Irena ; Vachková, Eva (advisor) ; Kutnohorská, Jana (referee)
Key words: Middle Ages, 13th century, guardianship, religious orders, the woman in the Middle Ages, St. Agnes of Bohemia, St. Zdislava of Lemberk, nun This bachelor's thesis deals with the beginning of guardianship in the Czech lands in the 13th century, the standing of women in the Middle Ages and important women in the history of guardianship, above all Zdislava of Lemberk and Agnes of Bohemia. It maps their fates, work and legacy for the future. It also compares the life of both female saints with the way of life of a nun nowadays. In this context, the thesis also provides an overview of religious orders which devoted their work to charity and care for the ill in the 13th century. It tries to uncover the common and differing traits of medieval guardianship with the current concept of nursing care. The focal point of the thesis is made up of qualitative research, which uncovers the period problems in contrast with the present day. The benefit of this thesis should be to find differences and common traits in care for the ill at that time and today and the legacy left to us by the 13th century. It should also serve as a reminder of the wealth of history of the nursing profession and to increase the prestige and pride they themselves have in their career.
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Transformations of Kinorevue newsreel in 1934-1945
Smržová, Radka ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
Bachelor's thesis "Transformations of Kinorevue newsreel in 1934-1935" records the development of the popular film periodical during the above-mentioned period considering cultural and political development of the Czech society. The thesis deals with content and formal analysis of Kinorevue newsreel. The attention is paid to the personnel management of the magazine, its correspondents, important texts, features, graphical arrangement, range, price etc. A certain place is also given to the brief analysis of Kinorevue newsreel predecessor - Svět ve filmu a obrazech magazine. Brief characteristics of political and economical conditions in Czechoslovakia during the years 1930-1945 and a summary of the Czechoslovak cinametographical development in 1930s and during the Protectorate of Bohemia and Moravia come before the analysis. Sections aimed at the genesis and development of the Czechoslovak film press and at the press regulation and controlling from the beginning of Czechoslovakia to the end of the World War Two are significant parts of the essay, too. The Bachelor's thesis is closed by the chapter summarizing and comparing every single period in Kinorevue newsreel development.
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