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The relation of tourism to environment and sustainable development possibilities in the selected region
PANCOVÁ, Miluše
Problems of sustainable tourism, which is solved in this diploma work, was applied to Sedlčany district. The Sedlčany region is situated in the Central Bohemia region. Region abounds in attractive scenic views and offers ample possibilities for recreation and relaxation. The work realized goals and hipothesis, which were set at the beginning. There were performed research, the analysis of district Sedlčansko and suggested proposals of posibilities for the next destinations development and problems solving. It´s successfully determined the present condition of tourism in this destination and made relevant conclusions of it. Thanks to nature and position this area has high potential for tourism development. There are ideal preconditions for sustainable forms of tourism in destination as biking, hiking and rural tourism. The important aims of Sedlčany district are to support development of tourism activities, construction and improve tourism infrastructure, the effective cooperation of all subjects operating in tourism, building ecological information system, the creation of products of tourism, co-operation with nearby tourism regions, making standarts of accommodation and catering, established through certificates.
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Creation and optimalization Facebook campaign for specific e-shop
Karkošová, Martina ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
This bachelor thesis Creation and optimalization facebook campaign for specific e-shop is about marketing using of social network - Facebook, focusing on e-commerce Rodinnebaleni.cz. The thesis is divided into theoretical and practical part. The theoretical part is about the Internet marketing, social networks, Facebook and advertising on it. In the practical part I will deal with the creation of an advertising campaign for e-commerce rodinnebaleni.cz on Facebook. Individual results will be evaluated according to the PNO indicator. According to the results we will see how each ad set is effective. The measures for optimalization leading to the highest possible performance of the campaign gonna be established.
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Marketing Strategy of the Hyundai Centrum CB, Ltd
Chlebuch, Ondřej ; Hajdíková, Taťána (advisor) ; Lešetický, Ondřej (referee)
The aim of the bachelor thesis is to analyze the marketing strategy of Hyundai CB Centrum Ltd. The result of this analysis will be proposals to amend and recommendations. The theoretical part is devoted to marketing strategies, market segmentation and individual marketing strategies. In the practical part will be using using suitable methods. In the practical part is an analysis of the marketing strategy. The result of the practical part will evaluate whether the analyzed marketing strategy is in line with the company's intentions. In the conclusion of the work are given specific proposals for recommendations for a more effective use of marketing strategies.
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Evaluation of chat bots
Hazdra, Jan ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
This thesis deals with the evaluation of theability of machines to imitate human behavior. Presents a brief history of the development on the field of artificial intelligence and intelligent machines, specifically chat botsand describes their evolution throughout the 20th century. It describes the most important features and building blocks of chat bots, including the most widely used programming languages for creating them.It also describes the theory of A. Turing, the test and the imitation game, on which is based methodology for evaluating chat bots. Then it also examines the criticism of the Turing's test by J. R. Searle's chinese room argument that is used for its better understanding and finding its boundaries. The work also describes H. Dreyfus's assumptions, which led to optimism in the late 90s in development in artificial intelligence and limits of artificial intelligence, on which he pointed out. The main objective is the metodology proposed in the second part, which is used for comparing selected chat bots and then used for their evaluation. Overall evaluation consists of evaluations in the sub-categories in which will be individual chat bots scored. The methodology is based on the Turing test, which slightly modifies, but also extends thanks to the ideas of other authors.
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Implementation of philosophy of CRM in selected company in airline industry
Pavelka, Jakub ; Koliš, Karel (advisor) ; Konvalinka, Michal (referee)
The aim of this Bachelors Thesis is to define the philosophy, individual phases and the most important principles in building the customer relationship management and their theoretical concepts applied in selected company in airline industry. Based on the identification of places and processes that have the most significant impact on interaction between customers and company will be formulated fundamental measures for the implementation of the philosophy.
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Global Economy Outlook - December 2016
Česká národní banka
Global Economic Outlook presents the regular monthly overview of recent and expected developments in selected territories, focusing on key economic variables: inflation, GDP growth, leading indicators, interest rates, exchange rates and commodity prices. In this issue, we also focus on a major phenomenon of the day: the migration of people into Europe, and Germany in particular. In this context, we present an analysis of the effect of the increased number of refugees on the German labour market. We show, among other things, that the incoming migrants will be far from enough to cover the demand for labour in Germany and also that they will compete more with workers arriving in search of jobs in Germany from Central and Eastern European countries than with German citizens.
Fulltext:  PDF; PDF
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Preliminary evaluation of sites for long-term safety - a detailed factual and timetable of work
Havlová, V. ; Pertoldová, J. ; Mixa, P. ; Uhlík, J. ; Vavro, Martin ; Maryška, J. ; Černík, M. ; Vašíček, R.
Tato zpráva obsahuje Podrobný věcný a časový harmonogram prací ZL Předběžné hodnocení lokalit z hlediska dlouhodobé bezpečnosti, zaměřeného na hodnocení vhodnosti lokalit pro umístění hlubinného úložiště VJP a RAO na základě archivních informací, , také na základě průběžných výsledků ze probíhajících projektů a geologického průzkumu prováděného pomocí metod prováděných z povrchu. \nLokality budou hodnoceny podle následujících charakteristik, důležitých pro dlouhodobou bezpečnost:\n1) Popsatelnost a predikovatelnost lokality\n2) Hydrogeologické vlastnosti horninového prostředí\n3) Stabilita lokality (seismické, klimatické, vertikální pohyby, postvulkanické jevy)\n4) Pravděpodobnost intruze/invaze člověka do úložiště\n5) Transportní vlastnosti horninového prostředí\n6) Slučitelnost horninového prostředí s navrženým systémem inženýrských bariér\nŘešení bude probíhat v 5 etapách\n1) Podrobný věcný a časový plán řešení projektu \n2) Hodnocení lokality Čihadlo (první fáze)\n3) Hodnocení ostatních lokalit (první fáze)\n4) Hierarchie kritérií či indikátorů vhodnosti lokalit a způsob hodnocení lokalit \n5) Hodnocení lokalit (druhá fáze)\nŘešení projektu je zajištěno účastí širokého týmu řešitelů, kteří buď participují na řešení probíhajícího projektu Výzkumná podpora hodnocení lokality, nebo splňují vysokou kvalitu odborné erudice.\n
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Family housing decision-making
Kačírková, Petra ; Brožová, Helena (advisor) ; Adam, Adam (referee)
This thesis is concerned with choosing the best and most real estate mortgage loans for family with children. The family should be chosen property near his residence momentary, then it should be recommended for this property the best mortgage loan. Selecting the property was affected by the demands of all family members and subsequent mortgage loans was selected from the products offered on the Czech market in November 2016. The thesis can be thematically divided into three main parts. The first part includes a literature search, which is divided into two areas. First described methods of multi-criteria decision making, which will be used in the decision making process. Along with these methods includes a literature review and theoretical part of the program area Super Decisions, which will be used in the practical part. Furthermore, theoretically they recognized concepts related to mortgage loans, according to which are then laid down criteria for assessing mortgage loans. The second part contains already a practical perspective on family issues, which therefore includes the selection of the best and most real estate mortgage loan program with the help of Super Decisions. The third part includes a summary of the work and the interpretation of results obtained through the program Super Decisions.
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Rozvoj obce Zabrušany a její perspektivy
Škuthan, Vítězslav ; Prášilová, Marie (advisor)
Cílem diplomové práce je definování a zhodnocení možných směrů rozvoje obce Zabrušany s posouzením proveditelnosti a možného financování.
Na rozvoj obce bude nahlíženo jak pohledem vedení obce, tak pohledem občanů. Budou analyzovány rozvojové aktivity jak z hlediska zařazení do strategického rozvojového dokumentu obce, tak aktivity mimo něj, potřebné pro zabezpečení řádného chodu obce (infrastruktura, bezpečnost, kultura atd.)
Výstupem diplomové práce bude návrh pětiletého plánu rozvoje jednotlivých oblastí obecních zájmů, který bude zpracován realisticky vůči finančním možnostem dané obce a nabízeným možnostem dotačních mechanismů.
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Natural houses in gardens
Formánková, Kristýna ; Kunt, Miroslav (advisor)
Thesis discusses natural houses which are supposed to be part of our lives in the future. These houses may be for someone and they might prefer smarter building with non-recyclable materials when choosing a new housing. But it is necessary to think about our future and sustainable development. We also need to tell ourselves what is really a priority for our planet. There comes a time when they will prefer building materials which can be used somehow after some time or be recycled. This is related to the design of the garden. It is designed to fulfil an ornamental, economic and social function. The garden is an integral part of each house, therefore it is important for each element used to be creating the garden as a linked harmonious whole. The study deals with the concept of a natural houses home in accordance with the maximum use of the garden.
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