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Targets of legislation health insurance effective from 1.1.2009 in the discrit Jindřichův Hradec.
TUČKOVÁ, Iva
The area of a sickness insurance, I have chosen for my diploma thesis, is not only important for me in terms of my working life, but as well as for my private life, because a temporary working incapacity and a title for sickness insurance benefits accompanies a life of each of us, either directly in our family circle or among friends or colleagues. The working incapacity, as a social event, is familiar to all of us. Someone meets it more often, someone less often, however it always influences our private as well as working life from a financial perspective, it has an impact on our working duties and it strikes our family groove. At the same time it has a very human dimension, since it concerns the most valuable we have ? it is our health. It deepens solidarity among people, mutual support and empathy. I have chosen the above topic also for the reason that I had already been working in the area of the sickness insurance for five years. I am interested whether there have been met the main objectives from the new legislation especially in terms of savings in financial means, a decrease of a number of temporary incapacities and a prevention of a misusage of the temporary working incapacities. The main aim of this thesis is to analyze individual areas of an implementation of the sickness insurance and on the basis of obtained results and statistical data to evaluate whether the main objectives of the sickness insurance legislation from January 1st, 2009 in the region of Jindřichův Hradec were met. Three hypotheses were presented in the thesis. The first premise said that with the effectiveness of this law financial means had spent on the sickness insurance benefits had been saved. The second premise was a decrease of the temporary incapacities and the third proven one was the meeting of the main objectives of the legislation in the whole implementation range of the sickness insurance in the region of Jindřichův Hradec. Two research methods were chosen; an analysis of documents, a technique of a secondary analysis and a content analysis. The second method was a semi-structured interview with professionals in the area of the sickness insurance. Defined hypotheses were confirmed by the carried out research. Financial means spent on the sickness insurance benefits were saved very dramatically already in the first half of the effectiveness of this law and the number of temporary incapacities decreased by one third of cases in that period. The third hypothesis was also confirmed by both chosen research methods and defined objectives of the new legislation were met in the region of Jindřichův Hradec. The defined aims of the diploma thesis were achieved, hypotheses were verified, there were mentioned important remarks and changes and provisions, which would lead to another streamlining of the sickness insurance system, were proposed. The obtained results are beneficial for my work in this area and they are a motivation as well as a challenge to other research activities.

Eseje o ekonomii a managementu: Aplikace behaviorálních věd v organizacích
Houdek, Petr ; Smrčka, Luboš (advisor) ; Belás, Jaroslav (referee) ; Šťastný, Daniel (referee)
The thesis consists of four conceptual articles focused on application of theories and findings of behavioral economics and behavioral ethics in the sphere of managerial science (What Comes to a Manager's Mind: Theory of Local Thinking; A Perspective on Consumers 3.0: They Are Not Better Decision-Makers Than Previous Generations; Professional Identity and Dishonest Behavior; Puppet Master: Possible Influence of Parasite Toxoplasma gondii on Managers and Employees). The thesis contains introductory unifying commentary that deals with the replication crisis in management science and then speculates on the possibilities of behavioral organization economics. Introductory commentary contains also a summary of the main ideas presented in the conceptual articles and complementary empirical studies listed in the Appendix.

Consumer Behaviour Towards Online Shopping of Fashion from Foreign Countries for the French Population Between 18 and 25 Years Old
Berthuy, Alice ; Štěrbová, Ludmila (advisor) ; Vanheems, Régine (referee)
The booming of Internet has changed consumers habits in many aspects. Nowadays it is possible to buy almost anything on the Internet but also to access to some information, consumers reviews and other data that can help the consumer to make the best choice. Existing researches have been trying to find explanations to consumer behaviour online, even though it is complicated to analyse. This thesis is focused exclusively on shopping online for clothes and fashion accessories, investigating on a population between 18 and 25 years old. The hypotheses are based on four main aspects of buying: product, price, enjoyment and convenience. The research will provide elements and key factors on their consumer behaviour towards online shopping of fashion and how online companies could make them becoming more loyal to online shopping and become more prosperous.

Urbanization in China: Sustainability of Chinese Cities
Králíková, Petra ; Stuchlíková, Zuzana (advisor) ; Neumann, Pavel (referee)
The aim of the master thesis is to characterize development trends of Chinese urbanization since the establishment of People´s Republic of China until today, approaches to these trends and evaluate their sustainability. Thesis includes four main parts. The first part introduces main urbanization theories: Stages of Urban Development, Differential Urbanization, and Environmental Kuznets Curve. The second part characterizes the development of Chinese urbanization, defines two main determinants of the future development and tries to cover different potential future scenarios. The third part deals with Chinese urban policies, such as five-year-plans, Urbanization plan and reforms. After that, the sustainability issue is evaluated. Last part of the thesis deals with urbanization trends and policies in Chongqing municipality.

Products with Protected Designations of the European Union and Their Position in Regional Tourism
Licková, Kamila ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The master thesis deals with products with protected designations of the European Union. The main objective of the master thesis is to evaluate the importance of the chosen product with protected designation of the EU in regional tourism and analyse the perception of the product by a producer and by tourists. The sub-objective is the description of the European system of food labelling. The thesis is divided into five main chapters. The first part explains basic concepts which are related to the thesis. The second chapter introduces the best known food quality labels. Greater attention is devoted to the description of the food protection system of the EU. The third chapter deals with the characteristics of the chosen region Beskydy-Wallachia. The second part of this chapter is focused on the chosen protected product Štramberské uši. The forth chapter includes a structured interview with the chosen producer of Štramberské uši and a survey research, which was conducted in two phases. The last chapter contains the evaluation of the implemented survey. The main finding of this thesis is the fact that a relatively high percentage of respondents know the product Štramberské uši. An interesting finding is the fact that only a small portion of them know that the product Štramberské uši is the holder of the protected designation of the European Union. The chosen producer of Štramberské uši sees the main benefit of the label in greater publicity. Among problems he ranks the enforceability of the label and lack of general promotion of Štramberské uši.

Internal equity principle in the context of company strategy
Kopecký, Martin ; Nový, Ivan (advisor) ; Háša, Stanislav (referee) ; Blažek, Ladislav (referee)
The thesis deals with the scientific problem of the link between the strategic management and the compensation system using the principle of internal equity. The work is based on two pillars, namely the qualitative research and own proposed solution. The first part of the thesis describes the qualitative research and the possibilities and the synergistic effects of linking business strategy and compensation system. The qualitative research is performed as a multi-case study and investigates the phenomenon in the practice of three companies from various markets (the Czech Republic, Slovakia and Bosnia and Hercegovina) and industries (finance, IT/Telco and FMCG). The research tries to find answers to the four research questions: How does business strategy influence compensation process? How can compensation support the realization of a business strategy? How can business strategy be linked with a compensation system within the principle of internal equity? How can compensation reinforce the strategic function of the human resources management? The research is based on the study of theoretical sources as well as on practical fieldwork. The qualitative research itself uses qualitative research methods for data collection, such as observations, questionnaires, and document analysis. The population questioned was top managers, line managers and representatives of HR department. In total, 142 interviews were performed by a single person. The collected data were analyzed and the triangulation was applied. The findings were summarized and generalized into a final report that brings answers to the research questions above. The research brings valuable findings used in the second, design part of the thesis. The own proposed solution consists of two main models. The first one is a simplified scheme of the compensation system and the second one is a model of strategic segmentation of jobs. The first model could be used successfully in the business practice as well as in education. The second model of the strategic job segmentation brings answer to the question of synergistic linking of business strategy and the compensation system within the principle of internal equity. The model brings valuable findings and a foundation for further theoretical research and its further development. The model also brings practical solution to the design of related policies and processes in the strategic management of human resources. By the design of both proposed models the main objectives of the thesis were achieved.

Progress, outcome, future scenarios and threats of multilateral trading system (WTO)
Kozáková, Michaela ; Štěrbová, Ludmila (advisor) ; Trojanová, Kamila (referee)
This diploma thesis aims to set a complex view on the current process of multilateral trade agreements under the World Trade Organization and point out the direction of DOHA negotiations. The emphasis is put on the Tenth Ministerial Conference, which took place in Nairobi in December 2015. Stances and demands of the WTO member are analysed step by step. The thesis considers threats that possibly come from plurilateral, bilateral and regional agreements and evaluate a potential risk for the multilateral trading system. For this purpose, the thesis is divided into four chapters. First chapter examine theoretical introduction to WTO and particularly to Development Doha Agenda, which is important for subsequent understanding of actual issues. Second part analyses in detail the negotiations in main negotiating parts of DDA before and after a summer break. Following chapter fluently continues with analyse of the progress after summer break and points out some current questions about preparations for MC10 and expectations. Space is also given to the MC10 and its outcomes. Finally, the last chapter gives a thought to future scenarios concerning function of the WTO.

Film induced tourism
Čepková, Petra ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The master thesis deals with new phenomenon in tourism film induced tourism. The main objective of the master thesis is to characterize film induced tourism which could be used as a tool to increase the attendance of the destination where the film was shot. Next main objective of the thesis is evaluation of film induced tourism in Europe, more precisely in Great Britain and Northern Ireland where the film induced tourism is at relatively advanced level. The master thesis is divided into the eight main chapters. The first part briefly defines term tourism, its importance and tips related to the place of realization. In the second chapter there is described management of destination, following with marketing direction in the fourth chapter. In the fifth part, there is definition of film-induced tourism, related history, supply, the opportunities of marketing promotion and typology of the film induced tourist. Next parts of thesis show significance and efficiency of film induced tourism, film induced tourism in Czech Republic and in the Europe where the main attention was focused on Great Britain and Northern Ireland. The last chapter refers to own research where the potential of film induced tourism was investigated by using quantitative and qualitative methods from respondents which were based in Czech Republic.

Analysis of the economy of selected bank institution
Halada, Zdeněk ; Staňková, Anna (advisor) ; Marek, Petr (referee)
The aim of this thesis is a financial analysis of Komerční banka, a.s. in business years 2010-2014 and further comparsion of results of this bank with results of another financial institution which is Česká spořitelna, a.s. The thesis is composed of methodical part and application part. In methodical part are described principles of financial analysis, information sources, users and financial indicators. In application part the methods and indicators are applied to Komerční banka, a.s. and after that the results of this bank are compared with financial situation of Česká spořitelna, a.s. The conclusion of this thesis summarizes important findings and includes assesing of the whole financial situation of Komerční banka, a.s. and compared entitity Česká spořitelna, a.s.

Family housing decision-making
Kačírková, Petra ; Brožová, Helena (advisor) ; Adam, Adam (referee)
This thesis is concerned with choosing the best and most real estate mortgage loans for family with children. The family should be chosen property near his residence momentary, then it should be recommended for this property the best mortgage loan. Selecting the property was affected by the demands of all family members and subsequent mortgage loans was selected from the products offered on the Czech market in November 2016. The thesis can be thematically divided into three main parts. The first part includes a literature search, which is divided into two areas. First described methods of multi-criteria decision making, which will be used in the decision making process. Along with these methods includes a literature review and theoretical part of the program area Super Decisions, which will be used in the practical part. Furthermore, theoretically they recognized concepts related to mortgage loans, according to which are then laid down criteria for assessing mortgage loans. The second part contains already a practical perspective on family issues, which therefore includes the selection of the best and most real estate mortgage loan program with the help of Super Decisions. The third part includes a summary of the work and the interpretation of results obtained through the program Super Decisions.