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Communications Intercultural Aspect in Working Environment of a chosen Firm
Jenšovský, Šimon ; Hiršová, Miloslava (advisor) ; Balgová, Dagmar (referee)
The thesis covers cultural differences among employees of a multi-national corporation in relation to communication and task execution. Thesis aims to construct a theoretical framework to map these cultural differences and apply gathered insights in practical research targeting the effect of cultural differences on communication and task execution. Research questionnaire replicates Hofstede's work and also builds on practical application of Hofstede's work by several authors. Research data were gathered via digital questionnaire. Data refinement and evaluation was conducted using frequency description and statistical methods of structure comparison. The thesis provides a set of practical recommendations as a result. These are aimed to help reduce or possibly eliminate negative effects of cultural differences in the workplace.
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Diversity and intercultural aspects of the functioning of a company
Tetenková, Pavla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis concentrates on culture, its levels and characteristics, including business culture. The first part focuses on cultural diversity and management of diversity in business culture, with emphasis on the related incorrect tendencies, caused by various culturally conditioned biases. The following part considers different aspects of intercultural communication, its possible barriers and the question of intercultural training. The practical part analyses an existing multinational corporation, particularly with regards to its corporate values, practices, corporate diversity and intercultural training. Furthermore, this part is complemented with a study of the culturally conditioned difficulties within the company, the influence of existing cultural differences on employee communication and cooperation, as well as on intercultural training. The outcome of the study are recommendations, which serve as a base for potential modifications of the corresponding company processes.
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Corporate identity of cultural institutions
Rálek, Jakub ; SULŽENKO, Jiří (advisor) ; SVOBODOVÁ, Doubravka (referee)
This thesis researches relationship between corporate identity and cultural environment. It explains and analyses key subjects such as graphic design, corporate image, corporate culture, corporate communication, corporate product, target group, symbol, brand, vision, mission etc. It is divided into three parts – first part contains definitions, second part contains analysis of two key studies – Na zábradlí Theatre and Josef Kajetán Tyl Theatre and then there’s third part, which merges the previous (theoretical and practical) into one, which should outline process of creating own brand identity. The last part is focused mostly on handling with corporate design. The thesis emphasizes necessity and reason of professional marketing approach to achieve rising brand equity and stable growth of any cultural corporation.
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Cultural support in Prague's districts
Mokrá, Jolana ; KAŠPAR, David (advisor) ; PROKOP, Petr (referee)
Diploma thesis ”Cultural support in Prague's districts” focuses on a current situation in municipal strategical management and support of culture in all Prague districts. The introduction emphasises the importance of each level of government in the management and support of culture through comparing specific cultural policies. The research is divided into two parts. First one depicts how culture is being understood on the municipal level and presents an overview of existing instruments for support and planning. The second part is focused on a few municipal districts that handle their culture policy with a particular strategy and consider it to be an irreplaceable part of a local development. The second part also examines what tactics and tools these municipal districts use for a realization of their strategic goals. In conclusion, this thesis proves why the role of the local official government is so important in the developement and implementation of culture.
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Foundation Brücke/Most and its influence on the Czech-German cultural cooperation after 1997
HERELOVÁ, Veronika
The thesis is aimed to Czech-German cultural relations at the turn of the 20th and 21 century, especially the example of the foundation Brücke/Most, which focuses on the support of Czech-German understanding and cooperation (the Foundation was established in 1997 with the goal to cooperate with the Czech Republic and other countries of Central and Eastern Europe). Based on information from the Foundation, its materials, or interviews with the staff in the foundation the bachelor brings the Foundation Brücke/Most activities closer - the projects that it supports.
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The Corporate Culture at the Company HELUZ
LOMSKÁ, Blanka
The aim of the Diploma Thesis was to analyze the field of corporate culture at the company HELUZ and suggest changes in the corporate culture. The first part summarizes information taken from the scientific literature focusing on corporate culture, its typology, the impact on company´s strategy and company performance. Practical part describes selected company HELUZ, its data, innovative and personal policy. It focuses on content of corporate culture, its elements standards and values. Further part of the Thesis deals with corporate climate, atmosphere and satisfaction of employers. Based on information previously provided I made recommendations for changes, which should be implemented by management of the company into its strategy and which should encourage strength of the corporate culture. In the last part, there are summaries, answers and suggestions for the aim of my Thesis.
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Corporate Culture and Its Change
VONDROVÁ, Martina
The opening part of the bachelor´s work is focused on the literary research, specifically, it introduces some definitions of corporate culture, its components and strength. Furthermore it focuses on describing ways of creating and changing corporate culture. The practical part contains qualitative research on corporate culture in a specific company. The data for the research were collected by means of interviews, observation and intra-office documentation. The conclusion of the work contains findings with further suggestions for improving the corporate culture of the company.
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Comparison of intercultural competences of nursing staff in the Czech Republic and German-speaking areas
TÝLEOVÁ, Tereza
The increasing migration of population in the 21 century causes development of multicultural societies. With the increasing number of foreigners in individual countries it is possible to also presume an increasing number of patients/clients from different cultures in medical facilities. These facts require modern attitude to nursing, developing of transcultural nursing, implementing multi- and transcultural education in the health care education and propagation of multicultural conception of nursing between the nursing personnel. The result of these necessary changes should be the ability to provide effective nursing care which is culturally adjusted to the patient/client that would also take their specifics, customs and traditions of their culture into account and that would saturate all their biological, psychological, social and spiritual needs according to their race, nationality or belief. This thesis deals with multicultural nursing and confronts cultural competence of the nursing staff in Czech Republic with that in German-speaking countries. This thesis aim is to state the level of multicultural competence of the nursing staff and explore conditions provided to the nursing personnel of the hospital for giving culturally adapted care to patients-foreigners. The results of the research give an overview of the state of culturally competent care in comparable medical facilities in Czech Republic, Germany, Austria and Switzerland. They will also give a feedback to the questioned hospitals. Such information may alert their management to possible lack of knowledge of their nursing personnel and help them direct its further education. The theoretical part of the theses defines the basic concepts regarding culture, ethnic groups, race or nation, formulates the difference between the terms "multicultural" and "transcultural" nursing, multicultural education and culturally competent care, compile the most common sections of specific cultural needs of the individuals. In short it also processes J. Campinha-Bacote's model of cultural competence in health care delivery, the Papadopoulos, Tilki and Taylor Model for developing cultural competence and the Purnell Model for cultural competence. It also shortly deals with nursing frameworks for acquiring cultural data, such as the Sunrise model from M. Leininger, the Giger and Davidhizar Transcultural assessment model and Bloch's ethnic/cultural assessment guide. The empirical part processes and evaluates data obtained during the quantitative research. The accumulation of the data was conducted through anonymous questionnaires that were distributed between the nursing personnel of internal and surgical wards of the hospitals in Czech Republic and in German-speaking countries. In Czech Republic these were hospitals in Prague and in Tábor, in Germany a hospital in Dortmund and one in Cottbus, in Austria the hospitals in Salzburg and in Weiz and in Switzerland a hospital in Aarau and one in St. Gallen. The collection of the data was conducted either on-line or by way of printed questionnaire forms. The acquired data were valorized and sorted into diagrams and tables for further clarity. From the respondent´s answers follows that the queried medical facilities in Czech Republic do not provide sufficient conditions for their workers to give culturally competent nursing care on such a level, as it is at the facilities questioned in the German-speaking areas. The results also show that language skills of the nursing personnel in these hospitals in Czech Republic are worse than those in the German-speaking countries. With the level of multicultural competence the situation is similar; in this field Czech nursing personnel does not match their foreign counterpart. It is necessary to remark that this research sample of two hospitals from each of the countries is insufficient for the results to be applied on the whole Czech Republic or German speaking countries.
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Slavonice - house´s sgraffito decoration No. 517, No. 518, No. 520, No. 522 and No. 538.
MUSILOVÁ, Michaela
In the bachelor thesis the author will deal with sgraffito decoration on the facades of selected houses in Slavonice No. 517, No. 518 , No. 520, No. 522 and No. 538. In the introduction the author will focus on the general history of sgraffito decoration of facades in the Bohemia and Central Europe. The example of Slavonice appointed houses will introduce different types of sgraffito townhouses decoration and will try to answer the question whether they are the work of one or more artists and how it was shaped by their iconographic program. Was it based on the request of the client or the work of performing artists? Further, it will follow the question of reception of sgraffito decoration: was their appearance in the later times modified or even destroyed for political or religious reasons? What restoration of these buildings reveals? How do we assess decorated townhouses nowadays? These questions become the basis for comparison and assessment of archival materials and literature. The objective of the thesis is the comparison and evaluation of sgraffito decoration on the facades of these buildings and their cultural significance for the present.
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