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Analysing company's behaviour and communication on social networks
Němec, Milan ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis focuses on measuring company´s communication and behaviour on social networks. To capture the interaction between the company and its users the thesis uses web analytics tools. Therefore, the main objective of the thesis is analysis of these tools. To achieve this goal, the thesis characterizes social networks and their marketing opportunities for business promotion. Thanks to this, needs of using these tools is identified. The needs are: competitive analysis, optimizing communication, measuring achievement of objectives or detection competitive viral content. Research questions were determined and then analysis tools found answers to research questions. It was found that the tools provide various views of data and create a complete system for measuring and analysing behaviour and communication companies on social networks. The results were validated in a case study focused on the Facebook profile of the University of Economics in Prague. The study analysed the interaction profile of the school and its users and compared with others schools. In the results the analysis tools are validated and it is designed recommendation for improve engagement. This thesis revealed strengths and weaknesses of tools for measuring company´s communication and behaviour on social networks. It was found that these tools have wide range of use. They can be used for understanding the company's profile, its users, for purposes of competitive analysis, monitor corporate goals and optimize communications on social networks.
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Czech - French Interaction and its significance for modern Czech pantomime
Vizváry, Radim ; PETIŠKOVÁ, Ladislava (advisor) ; HYVNAR, Jan (referee)
The work examines Czech ? French relations and its impact on modern Czech pantomime after 1945 in three respects. The aim of this work was to create an overview mapping French contacts with leading figures of modern Czech pantomime. The first section is concerned with historical perspectives. Based on the direct testimony of participants, research, and the discovery of yet unpublished archive material, I introduce new facts and verify the historical context during the renewal of interest in pantomime art in Czechoslovakia after 1945. While I was guided by historical events in interpreting this considerable body of material, I endeavored to record and develop the most significant events in broader and deeper contexts. The second aspect of my research focuses on a comparison of individual French mime techniques which have been and continue to be used here. I then attempt to compare these with my own method. I particularly understand them from a practical point of view, as I have learned and mastered these approaches and even adopted some for my own performing and teaching. In the third section, I assess the influence of French mime art on my artistic activity with respect to my teaching practice and own artistic work. This was most evident in the creation of Mesdames & Messieurs, Deburau!, where I played the main character, and while directing the opera Theater Beyond the Gate by B. Martinů.
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Evaluation of the effectiveness of teaching vocational subjects depending on physical activity before schooling.
Janošíková, Martina ; Hanušová, Marie (advisor)
The period of transition to secondary school brings substantial changes in the requirements for study obligations, autonomy, communication, expression, or separated from their families in the form of staying at the dormitory. Students enrolled in sport centers, in addition to these changes, still struggling with the responsibilities associated with sport. Because they are students first through fourth grades of secondary schools and secondary vocational schools, an age when image self-I am, what I believe in, arises in interactions with the outside world and their own experience, plays a very important role to influence the environment, educators, teachers and trainers, with which students spend most of their time in practice. This study looks at students comprehensively in terms of personal development as a multifactorial biopsychosocial unit, in terms of cognitive and motivational processes, states and properties from the perspective of social psychology dealing with the interactions, relationships and communication, psychology of individuals within the social group and its importance for the development of the individual . It monitors conditions and educational outcomes in terms of educational psychology, dealing with forming properties, opinions, attitudes and value orientation from the perspective of educational psychology.
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Multimedia Data Processing in Heterogeneous Distributed Environment
Kajan, Rudolf ; Ferko,, Andrej (referee) ; Míkovec, Zdeněk (referee) ; Herout, Adam (advisor)
Pervasive computing sa zameriava odstránenie zložitostí pri interakcii s výpočtovou technikou a zvýšenie efektivity pri jej každodennom používaní. Ale i po viac ako 15 rokoch od sformulovania hlavných cieľov Pervasive computingu existujú aspekty interakcie ktoré stále nie sú súčasťou užívateľskej skúsenosti s dnešnou technológiou. Bezproblémová integrácia s prostredím vedúca k technologickej neviditeľnosti, alebo interakcia naprieč rôznymi zariadeniami predstavujú stále veľkú výzvu. Hlavným cieľom tejto práce je prispieť k tomu, aby sa ciele Pervasive computingu priblížili k realizovaniu tým, že predstavíme spôsob intuitívneho zdieľania informácií medzi osobným a verejne umiestneným zariadením. Predstavili sme tri interakčné techniky, ktoré podporujú intuitívnu výmenu obsahu medzi osobným zariadením a zdieľaným displejom. Tieto techniky sú založené na prenose videa, rozšírenej realite a analýze pohľadových dát. Okrem interakčných techník sme tiež predstavili mechanizmus pre získavanie, prenos a rekonštrukciu aplikačného stavu na cieľovom zariadení.
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Vliv teploty vody a intenzity světla na raný vývoj sumečka afrického v komerčním chovu
PROKEŠOVÁ, Markéta
The successful production of quality early fish stages is crucial for artificial rearing fish species. Nevertheless, it is quite a problematic process, because fish as poikilothermic organisms are highly sensitive to various environmental conditions. Moreover, both fish embryos and larvae are more affected by biotic and abiotic factors (such as predation, stocking density, temperature, light, pH, salinity, oxygen saturation, feeding availability, or their interactions) than older juveniles or adults. Most fish processes such as reproduction, metabolism, survival, development and growth can be considerably (positively, negatively or not) influenced by these conditions. Therefore, it is important to understand their impacts on fish stages during embryonic, larval, juvenile, adult, and eventually the senescent period. Then, following the application of new knowledge to the practise, especially species- and age-specific optimal conditions, should result in higher survival, better growth rate, well developed fish without deformities and lower cannibalism. The objectives of the present thesis were to assess the effect of water temperature and light intensity on the early development (embryonic and larval period) of African sharptooth catfish as a perspective fish species for freshwater intensive aquaculture. Due to its great characteristics (for instance fast growth, ability to breathe atmospheric air, rearing at high stocking density) this species can meaningfully contribute to the global aquaculture production which is expected to rise in the coming years. However, there are still some difficulties in the early rearing African sharptooth catfish regarding the cannibalism, feeding, survival and necessity of detailed information about the effects of some abiotic factors and their interactions.
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Evaluation of Marketing Communication
Sýkorová, Lucie ; Pokorná, Jitka (advisor) ; Tereza, Tereza (referee)
The paper focuses on the issues of the marketing communication. The main goal of the paper is to suggest recommandation for the improvement of the marketing communication of the company Cajova kvetina s.r.o. (Ltd) with a focus on Matcha Tea product. The theory part delimits the terms marketing, marketing mix and the marketing communication. Later there is the preparation of the effective marketing communication defined. The practical part analyses the marketing mix with a focus on marketing communication of Matcha Tea product followed by a survay research in the form of personal questioning. The result shows that 37 per cent of the respondents are aware of the existence of Matcha Tea product, 81 per cent of them has already tried it, and 87 per cent of those are satisfied. In the conclusion part there is an evaluation of the returnability of the discount coupons that received all the respondents after filling in the questionaire. The 15% discount coupon for one packaging of Matcha Tea + shaker is used by 29% ofrespondents. Based on the questionaire research it is suggested and recommanded to improve marketing communication for Matcha Tea product. The primary goal of the suggestion is the increase of the Matcha Tea sales by 10% during the following six months and the secondary goal is the increased visibility on the market. In order to reach these goals, the following models of marketing communication were chosen: personal selling, sales promotion, word-of-mouth marketing, interactive marketing and advertising.
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Decision making in SMEs
Celba, Šimon ; Dömeová, Ludmila (advisor) ; Radim, Radim (referee)
The goal of the work is the creation of a system for decision making support in the company BSL, s.r.o.. The system for the decision making is to resolve the problem with decision making in choosing personal computers for the companys partners.
In the thesis a system for decision making for the company BSL is suggested, as well as its functions and the methodology it utilizes are clearly described. The abilities of the systems are introduced through realistic computations during the choice of a personal computer for individual BSL partners. The results are interpreted through a user interface where the individual options of interaction and users system functions are described. The conclusion of the work includes the results of the individual computations along with suggestion of the best personal computer for individual partners.
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Analysis and modeling of the structure and development of mixed forest stands in the Sudety mountains
Vacek, Zdeněk ; Remeš, Jiří (advisor) ; Hlásny, Tomáš (referee)
The thesis deals with analysis and modeling of the structure and development of selected mixed forests in protected areas of the Sudeten system, especially in the Giant Mountains national parks, Protected Landscape Area Broumovsko and Orlické Mountains, but also in other areas of the Czech Republic. This study is composed of a set of six published manuscripts that are covering three thematic ranges: structure of forest stands, regeneration of forest stands and forest modeling. The main objective of this work was to evaluate a vertical, horizontal and species structure, total diversity and development of mixed forest stands in central Sudetes. The partial aim was to analyse production parameters of forest stands, effect of microrelief and game on natural regeneration and assessment of dead wood in the area of interest. Further, the objective of the study was to develop explicit and non-explicit crown width and slenderness quotient models for Norway spruce (Picea abies L.) and European beech (Fagus sylvatica L.) and to predict the development of mixed forest ecosystem using growth simulations and to evaluate parameters and interactions among stand structure, climatic factors and natural regeneration, using especially analysis of variance, correlation matrix, spatial statistic and multivariate analysis. For this purpose a system of permanent research plots was used, which are regularly monitored since 1980 or were newly established. Using mapping technology FieldMap, selected parameters were measured for tree layer, natural regeneration individuals and dead wood. The results showed that the spatial distribution of beech stands in optimum stadium changes with the altitude from the regular pattern through random to aggregated spatial pattern of beech forests near the timberline. The spatial distribution of natural regeneration is highly aggregated, distribution of stumps is random and horizontal structure of the centroids of the crowns is always more regularly distributed than stems due to crown plasticity. Browsing damage of the leading shoot by game is an important limiting factor for height growth of natural regeneration, especially for silver fir (Abies alba Mill.), rowan (Sorbus aucuparia L.) and sycamore maple (Acer pseudoplatanus L.). The study of the influence of microrelief on the growth of beech regeneration showed that the highest average height was found on slope and pits, while the lowest on the mounds. From the effect of climatic factors on the radial growth of trees, it was found that temperature is a limiting factor for growth in mountain areas, respectively that positive effect of temperature decreases with decreasing altitude and conversely the influence of precipitation increases. Finally, spatially explicit models (as opposed to non-explicit) described a larger part of the crown width variations for spruce and beech and of the slenderness quotient for spruce. The largest contribution to the models after breast diameter was dominant height.
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