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Applying methods of Competitive Inteligencie for educational companies
Böhmer, Miroslav ; Molnár, Zdeněk (advisor) ; Černý, Jan (referee)
This thesis deals with the design of Competitive Intelligence for specific training company. The main objective of this work is to characterize and help choosing the person responsible for carrying out activities related to the CI in the company, to identify the most appropriate information sources to obtain information about the company and software tools for their monitoring. The theoretical part is drawn on the literature and is dedicated to the description of competitive intelligence and characteristics of different phases of the CI cycle. Other sections are devoted to typologies of information resources and software tools for their monitoring. Following parts are dealing with the characteristics of the category of small and medium-sized enterprises; the investigated company and education organizations fit in this category. The practical part of this thesis deals with the possible proposal of Competitive Intelligence for specific training company. As the first step we realized the analysis of the business environment and its major limitations. In the following part we deal with the CI system design, consisting of a selection of variant realization, along with the characteristics of the responsible person, the definition of information resources and recommending software tools for regular monitoring. The practical benefit of this work is to introduce CI system design, based on monitoring of information sources, obtaining information and their subsequent evaluation in relation to the competitive environment of the company. Another important asset of the work is a sample of implementation of such a system in the company of categories of small and medium-sized enterprises, which respects their limitations.
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Application of Competitive Intelligence methods in the family business
Špírek, Martin ; Molnár, Zdeněk (advisor) ; Střelka, Jindřich (referee)
This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.
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