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Business Plan for Bio-plant Production
Krakovková, Lenka ; Milichovský, František (referee) ; Bayerová, Vladimíra (advisor)
The thesis is a proposal of the business plan for the SANDDORN Company Ltd., which will deal the growing sea-buckthorn, processing and subsequent sale of products produced from it. The company intends to enter the health food market, with specialization in the production of organic food. The thesis consists of several parts, where you can find the presumptions of the enterprise success, financial planning, and design of sequential steps for the implementation of the company.
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Business Plan-Establishment of a Small Business
Zbranková, Eva ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This thesis deals with the business plan for starting a new small business specializing in healthy lifestyle that would fill a gap in the market. The goal is to start operating business entity, analyze competition, state marketing strategy and focus on the target group of customers, but also to evaluate the company from a financial point of view.
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Segmentácia spotrebiteľov podľa vztahu ke zdravej výžive
Čelináková, Alexandra
The diploma thesis deals with the segmentation of consumers according to their relatio-nship to healthy food. The aim of the work is to identify individual consumer segments on the health food market and draw conclusions and recommendations for the sellers of health food based on the information found. In order to fulfill the goal, an analysis of the health food market was developed, based on which the development and current situation on the health food market was determined. A questionnaire survey was conducted to find out the motives and behavior of consumers in relation to healthy food. Based on the results of the questionnaire survey, the factors that influence consumers when purchasing healthy food and also the reasons that discourage consumers from purchasing were identified. According to the results of the questionnaire survey, segmentation was carried out using cluster analysis. Based on the knowledge gained, five segments were created on the health food market. Recommendations aimed at individual segments were set for sellers on the health food market.
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Specifics of nutrition of sport active children and their quality of acquaintance with sports nutrition
Vondrovská, Michaela ; Pěkný, Martin (advisor) ; Blažek, Dušan (referee)
Title: Specifics of nutrition of sports active children and their quality of acquaintance with sports nutrition Author: Michaela Vondrovská DiS. Supervisor: PhDr. Mgr. Martin Pěkný, Ph. D. Objectives: The first goal of this work is to find out to what extent sports children know sports nutrition, what overview they have about diet and whether they think that nutrition can affect their sports performance. The second goal of the work is to find out whether children believe that proper eating can affect sports performance. The third goal is to create opportunities and proposals to improve children's awareness of nutrition area and diet. Methods: The necessary data were obtained by a non-invasive method of online survey. This survey was performed on children aged between 8 to 13 years. Results: As a result of the work, it was found that 79% of respondents are interested in changing their diet for the better. However, at the same time, 85% of respondents said they do not think that rational nutrition could affect sports performance. Keywords: Nutrition, healthy nutrition, diet, children, sports
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Nutrition and its effect on the performance of extreme obstacle course racers
MURČO VIRŠÍKOVÁ, Klára
The bachelor thesis named Nutrition and its effect on the performance of extreme obstacle course racers aims to find out what effect nutrition has on the performance of extreme obstacle course racers and compares the change of the performance in the group of respondents with a fixed eating plan and in the group of respondents with no special eating plan. The theoretical part deals with the nutrition in sport and extreme obstacle races. For the research a quantitative method was used. The research file was made of two groups with two people in each group. The age of respondents was between 20 and 42 years. Each group consisted of one man and one woman. All four respondents were active athletes. One group had no special eating plan and respondents wrote down everything what they ate during the whole month and the other group had a fixed eating plan made in Nutriservis Professional program which respondents strictly followed. The whole research lasted one month and all respondents were tested on InBody device at the beginning and at the end of the research. They also took part in physical tests. During the research respondents had common trainings twice a week and then they had the same individual trainings to minimize differences in the preparation. The aim of this bachelor thesis is to point out the importance of nutrition in the preparation for extreme obstacle races. Results of the research definitely show that respondents with the fixed eating plan had really better results in the end of the research. In the future this thesis could be useful in the preparation of racers for extreme obstacle races. This assignment is based on professional literature available on this topic.
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Obese adult people vs healthy lifestyle
JEŽKOVÁ, Karolína
This bachelor thesis is focusing on the topic of Adult obesity versus healthy lifestyle. The theoretical section explores the problematics of obesity. Specifically, its history, types, causes, prevention, illnesses it can cause as well as treatments of this condition. Additionally, attention was also given to the topics of a healthy lifestyle, healthy diet, and individual macronutrients. The practical part includes three objectives. The first goal was to summarize the literary review of obesity and healthy lifestyle of the adult population. The second aim was to compare the dietary composition of obese individuals and individuals with physiological weight. The last objective was to present a comparison of the eating habits of obese respondents and respondents with physiological weight. Subsequently, two research questions were stated. The first question: 'What are the differences in the dietary composition of obese individuals and individuals with physiological BMI?' and the second question: 'How physically active are obese individuals when compared to individuals with physiological weight?' The research sample was composed of ten obese individuals and ten individuals with physiological weight. Both groups were asked to complete an anonymous questionnaire. The answers were used to determine the physical activity and eating habits of both groups. To compare the diets of both groups, the Nutriservis profi software was utilised, analysing weekly diets provided by the respondents. The average values of nutrients consumed per week were compared to examine the differences between the research groups. According to the findings, most obese respondents are not eating periodically and exercise only occasionally. Conversely, individuals with physiological weight are eating regularly in the majority of cases and exercise 2-3 times a week. In respect to the dietary compositions, the obese individuals reported a higher average intake of protein and overall higher intake of energy than individuals with physiological weight.
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Educational program on topic of healthy nutrition targeted on preschool children
NOWÁKOVÁ, Lucie
This bachelor's thesis focuses on educating preschool children about healthy diet. Children begin to form basis of their dietary habits at a very young age so it is crucial to instil fundamentals of healthy eating in them as soon as possible and do so in a comprehensible way. This was one of the main goals of this thesis. The theoretical part contains definition of preschool age as well as brief characterization of healthy dieting in general. Then it focuses on more in-depth description of healthy diet of pre-schoolers. It also mentions some mistakes to avoid in children's dieting. And finally it also contains a piece of information about few educational programs that revolve around the topic of healthy dieting suited for kindergartens. Practical part focuses on education itself and also on evaluating its efficiency. The aim was to map current state of knowledge of children about healthy diet, try to expand it and then evaluate the effect. Most of these children had certain amount of awareness of healthy dieting but I observed big differences in the level of knowledge. After educating and putting their knowledge to test again they appeared to know more and differences seemed to get wiped off.
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Analysis of the quality of the food in the school canteen and verifying the possibilities of improving selected indicators costumer basket.
STAROBA, Zdeněk
The diploma thesis deals with current problems in the field of school feeding in a selected school canteen. The main aim is to map out the situation in terms of the composition of the consumer basket in the school canteen and determine possible improvement in the individual components of the consumer basket. School feeding is a part of the educational process and follows up on the fulfilment of the school educational program. It is also an environment for non-formal education in terms of strengthening good eating habits and social interaction during eating. Students acquire social and psychological competencies for life when participating in school feeding. They draw on dietary important practical knowledge in the field of nutrition and also learn social behaviour in eating in a non-violent way. By obtaining the consumer basket of the given school canteen, possible deficiencies associated with better filling were surveyed over three years. The findings that show problems with some components of the consumer basket, such as pulses or quality fresh vegetables, are the output of the work. The results of the survey revealed that the cause of this problem is insufficient financial resources for the purchase of better quality, mainly fresh, food e.g. vegetables. The aim of the diploma thesis was to process the obtained data of a specific school canteen in Central Bohemia and analyze the individual components of the consumer basket in the years (2016 - 2018) furthermore, a comparison of the consumption of raw materials in the consumer basket with the consumption of the given raw material per person within the household consumption monitored by Czech Statistical Office. The theoretical part, in addition to information on the nutritional requirements for school children, describes the current official system of dietary control, based on the so-called consumer basket, which is based on established weight standards of individual food for appropriate age groups of children. The research group consisted of 773 pupils in the age range 6 - 15 years from a primary school in the Central Bohemian Region. The obtained data were processed graphically using basic statistical values.
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