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Importance of well-known person for tourism – Alfons Mucha
 Kutilová, Jana ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
The topic of bachelor's thesis is importance of well-known person -- Alfons Mucha for tourism. The theoretical part of the thesis included in the first two chapters, defines the supply-side as well as the demand-side of the tourism market focused on specifics in relation to well-known persons and presents the life and work of Czech Art Nouveau painter Alfons Mucha. The third chapter is an analysis of sites, attractions, accommodation and catering facilities and tourism products related to Alfons Mucha, followed by visitor statistics and personal observations from visits to selected objects. The final part is devoted to project tourist route, covering those objects. The work includes also original survey.
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