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Long-term Preservation of Web Content
Kvasnica, Jaroslav ; Pokorný, Jan (advisor) ; Souček, Martin (referee)
This work describes the long term preservation of digital documents, particularly websites. The aim of this work is to give an explanation of the long term preservation, to define the differences between various approaches and to describe long term preservation of web content possibilities such as migration or emulation. It also explains risks and challenges of these strategies. It discusses new problems which the long term preservation aim leads to. It also describes possible solutions as well as it describes the situation in selected significant foreign institutions. The main aim of this work is detailed analysis of long term preservation strategy in theNational Library of the Czech Republic, which is the only institution engaged in the preservation of Czech web. The process of data preparation, metadata creation and data storing in the long term repository of the Czech National Library is thoroughly described, including examples and their explanation. Future actions of long term preservation in the Czech Web Archive are articulated in the conclusion. Powered by TCPDF (www.tcpdf.org)
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Long-term Preservation of Web Content
Kvasnica, Jaroslav ; Pokorný, Jan (advisor) ; Souček, Martin (referee)
This work describes the long term preservation of digital documents, particularly websites. The aim of this work is to give an explanation of the long term preservation, to define the differences between various approaches and to describe long term preservation of web content possibilities such as migration or emulation. It also explains risks and challenges of these strategies. It discusses new problems which the long term preservation aim leads to. It also describes possible solutions as well as it describes the situation in selected significant foreign institutions. The main aim of this work is detailed analysis of long term preservation strategy in theNational Library of the Czech Republic, which is the only institution engaged in the preservation of Czech web. The process of data preparation, metadata creation and data storing in the long term repository of the Czech National Library is thoroughly described, including examples and their explanation. Future actions of long term preservation in the Czech Web Archive are articulated in the conclusion. Powered by TCPDF (www.tcpdf.org)
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Responsive Design Usage Scenarios in Application Design
Kratochvíl, Jan ; Albrecht, Jakub (advisor) ; Voříšek, Jiří (referee)
The thesis compares the most frequently used approaches to presenting electronic content in a way that is optimized for new device classes, namely smartphones and tablets, in order to enable a more effective decision-making process concerning content strategies accenting modern electronic channels. The thesis describes the historic context resulting in new needs in the area of content presentation. It compares the responsive design approach to traditional web design and mobile applications. The focus is put on detailed analysis of various responsive design aspects including the technical basis for responsive web design, economical aspects, the needs of tailoring the design process to fit with responsive web design and implementation in portal solutions, among others. The original part of the thesis contains a practical demonstration of responsive design implementation on top of an existing traditionally designed web property, namely the ČSOB.cz homepage. Basic criteria to consider when deciding about responsive web design adoption are also included.
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Your Facebook page could be much more better
Juráš, Jindřich
Existuje obrovské množství textů, které vám teoreticky ukážou, co dělat. Avšak rozdíl mezi teorií a realitou bývá propastný. Potřebujeme praxi, zkušenosti, praktické ukázky. V přednášce se zaměříme na výběr a tvorbu statusů, na jejich obsah a formu. Ukážeme si, jakým způsobem myslet, jak psát, jak být úspěšný a zábavný zároveň.
Slides:  PDF
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Content and position of copywriting in web life-cycle
Přikryl, Jan ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
Main purpose of this thesis based on analysis, searching and synthesis of accessible sources is to describe web copywriter's role concerning content, to position copywriting into web life-cycle and to prove efficiency of copywriting by its application on specific web site. Thesis' contribution, except from outlining important -- but still unappreciated -- web copywriter's role, is to integrate web copywriting into separate phases of web development life-cycle. Practical part of thesis is beneficial as an illustrative sample of application web copywriting's principles onto existing web site. Thesis is divided into four chapters (except introduction and conclusion). In first chapter, Internet culture and its specialities concerning web copywriting are described, followed by detailed specification of principles and characteristics of web copy in terms of its structure and content construction. The second chapter is dedicated to binding web copywriting to rapidly growing marketing tool called search engine optimalization. The chapter also includes description of content and qualification aspect of SEO copywriter's role. The third chapter explains integration of web copywriting activities into web life-cycle's process model. The last chapter demonstrates on application of web copywriting onto running web site on practical example. Keywords: web copywriting, web life-cycle, SEO, web copywriter, web content
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