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Fragileborn
Svobodová, Kateřina ; Koudelková, Šárka (referee) ; Vlková, Veronika (advisor)
In my bachelor's thesis entitled Fragile I build on my previous series of paintings, which are my emotional conception of subtlety and elementality at the same time. I focus on the representation of another flowing/pulsing place before or after passing through the chamber. This place is understood in a romantic, warm way, at the same time it is a place without memory and snowy. Is it possible to consciously pass through the chamber or to be inevitably drawn in? It is a rendering of external experiences into internal ones and their interstices through a delicately loose (fragile) symbolism and pictorial consideration of what a particular image needs for that soft expression.
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Ventilation and air conditioning of apartment building
Kroupa, Petr ; Horká, Lucie (referee) ; Hirš, Jiří (advisor)
The purpose of my diploma thesis is to propose the air condition to apartments. The work is divided into two parts. The first part describes the climate of the internal spaces, its forms, what it is influenced by and what way it influences the human. It analyzes natural and indoor ventilations. The second part desings air condition to concrete flat, technical report including the mechanical drawings and technical paper of used products.
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Ventilation and air conditioning of apartment building
Kroupa, Petr ; Horká, Lucie (referee) ; Hirš, Jiří (advisor)
The purpose of my diploma thesis is to propose the air condition to apartments. The work is divided into two parts. The first part describes the climate of the internal spaces, its forms, what it is influenced by and what way it influences the human. It analyzes natural and indoor ventilations. The second part desings air condition to concrete flat, technical report including the mechanical drawings and technical paper of used products.
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Homeless Movement in Urban Area: Illustrated by the Example of Prague
Jakubec, Filip ; Soukup, Martin (advisor) ; Dědovský, Daniel (referee)
The following text deals with homeless movement in an urban area and is based on a qualitative field research carried out in the capital of the Czech Republic, Prague, from the early November 2014 until the beginning of May 2015. The research of such a sensitive topic as homelessness demands much higher attention, with regard to respecting the ethical rules of the field research and publication of materials gained. Therefore, my thesis deals with the motives of their movement usually based on meeting basic human needs, and with general characteristics of locations they stay in. This information clarify why homeless people move in the city without revelation of exact maps of their location, because this may endanger my informants.
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Temperature as Source Sphere of Conceptual Metaphors
Hýsková, Tereza ; Vaňková, Irena (advisor) ; Pacovská, Jasňa (referee)
This thesis is focused on a research of the source domain of temperature and related concepts. It is based on the approaches of American and Polish Cognitive Linguistics. The first part is regarded to the relationship between the concepts of WARMTH / COLD and other basic concepts. The crucial part of the thesis deals with temperature as the source domain in conceptualization of emotions, emotional states and human behaviour. This part includes the description of general phenomenon in the process of mapping from the source domain of temperature to the target domain of emotions. The next chapters are focused on the Czech expressions related to separate emotions which are viewed as the target domains. There are marked the source domains of WARMTH, COLD, HEAT and FIRE in the thesis. These source domains are considered to have different roles and the human corporealness is assumed to be the main reason for the differences.
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Energy balance of household
BROM, Jiří
The name of my thesis shows it is focus on thoroughly evaluation of energy balance of households to analyse their consumption and on this basis to propose saving measures. Secondly there is explanation of concept of energy,its generation and transmission. Finaly the most important and challenging part is analysis of individual consumptions, sorting and processing the results. To obtain an overall picture there are tables with all the details.
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Analysis of marketing appeals in advertisement
Kosáková, Monika ; Koudelka, Jan (advisor) ; Kočkovský, Róbert (referee)
The aim of the Master Thesis entitled "Analysis of marketing appeals in advertisement" is to study how consumers perceive particular appeals in terms of the credibility and popularity. Furthermore, research is focused on finding out with what kind of products responders associate the advertisements with appeals of fear, humor and warmth. Next aim is to find out how responders perceive quantity of advertisement with the particular appeals. Finally, I focus on finding what examples of advertisements using the particular appeals responders recall. The work is divided into theoretical and practical part. The theoretical part covers theoretical basis of advertisement as well as psychological aspects in advertisements. Final chapter of the theoretical part is devoted to appeals in advertisement. The practical part comprises results of questionnaire, which is based on snowball method and the content analysis of 200 TV commercials, which provides information on what appeals are the most frequent ones in analyzed TV commercials.
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