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Opinions, knowledge, perception of risks and compliance of patients using non-prescription drugs and dietary supplements II.
Hrabcová, Veronika ; Malý, Josef (advisor) ; Doseděl, Martin (referee)
1 ABSTRACT Opinions, knowledge, perception of risks and compliance of patients using non- prescription drugs and dietary supplements II. Author: Veronika Hrabcová1 Tutor: Josef Malý1 1 Department of Social and Clinical Pharmacy, Charles University in Pague, Faculty of Pharmacy in Hradec Králové Introduction: In recent years, the self-medication in the Czech Republic has become an important part of health care of citizens who are actively involved in this process. OTC drugs and dietary supplements are an integral part of it. With their increasing supply in pharmacies, the cooperation of patients and professionals in pharmacies has become more important. Objectives: The aim of the thesis was to investigate the current opinions, attitudes, awareness and knowledge of the Czech patients who come into contact with OTC drugs. Methods: The data were collected from September 2013 to February 2014. The directed interview was conducted according to a prepared questionnaire.The data were collected in two surgeries of general practitioners for adults in the town of Uherské Hradiště. The obtained data were transferred to an electronic form using Google and subsequently processed using Microsoft Excel 2010. In this program, the data were evaluated by means of the frequency analysis and converted into tables and graphs,...
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Chování spotřebitelů na trhu s volně prodejnými léčivy a doplňky stravy
Jelenová, Veronika
This diploma thesis focuses on the behavior of consumers in the market of over-the-counter medicines and dietary supplements. The aim of this paper is to draw conclusions and recommendations to different entities operating on the market by identifying factors influencing the behavior of consumers in the market of over-the-counter medicines and food supplements in the Czech Republic. An indicative analysis enabled to screen the situation on given market and to research the increasing tendencies of the drug consumption, their prices and also to identify the trends in behavior of consumers. Analysis of the time series and regression analysis are used to process secondary data demonstrating the dependence of the number of packages of distributed over-the-counter pharmaceuticals on pharmacies and drug stores and their prices. The questionnaire survey describes trends in consumer behavior in a given market. From the cluster analysis results are defined 4 segments of consumers operating on a given market. Finally, the influence of age, education and gender of consumers on the cost of over-the-counter medications and dietary supplements is examined. The results of the primary and secondary analysis enabled to come to conclusions and recommendations to entities on the given market.
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Opinions, knowledge, perception of risks and compliance of patients using non-prescription drugs and dietary supplements II.
Hrabcová, Veronika ; Malý, Josef (advisor) ; Doseděl, Martin (referee)
1 ABSTRACT Opinions, knowledge, perception of risks and compliance of patients using non- prescription drugs and dietary supplements II. Author: Veronika Hrabcová1 Tutor: Josef Malý1 1 Department of Social and Clinical Pharmacy, Charles University in Pague, Faculty of Pharmacy in Hradec Králové Introduction: In recent years, the self-medication in the Czech Republic has become an important part of health care of citizens who are actively involved in this process. OTC drugs and dietary supplements are an integral part of it. With their increasing supply in pharmacies, the cooperation of patients and professionals in pharmacies has become more important. Objectives: The aim of the thesis was to investigate the current opinions, attitudes, awareness and knowledge of the Czech patients who come into contact with OTC drugs. Methods: The data were collected from September 2013 to February 2014. The directed interview was conducted according to a prepared questionnaire.The data were collected in two surgeries of general practitioners for adults in the town of Uherské Hradiště. The obtained data were transferred to an electronic form using Google and subsequently processed using Microsoft Excel 2010. In this program, the data were evaluated by means of the frequency analysis and converted into tables and graphs,...
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Opinions, knowledge, perception of risks and compliance of patients using non-prescription drugs and dietary supplements I.
Obrová, Hana ; Malý, Josef (advisor) ; Doseděl, Martin (referee)
Opinions, knowledge, perception of risks and compliance of patients using non-prescription drugs and dietary supplements I. Author: Hana Obrová1 Tutor: Josef Malý1 1 Department of Social and Clinical Pharmacy, Charles University in Pague, Faculty of Pharmacy in Hradec Králové Introduction: A part of the health knowledge everyone of us should be the self-medication. The assortment of OTC drugs and dietary supplements is still being spread in the Czech Republic. It carries benefits and risks. Objectives: The aim of the study was to investigate current opinions, attitudes and knowledge of patients from the Czech Republic about OTC drugs. Methods: The data were collected at the hospital in Svitavy and at the Department of occupational medicine in Svitavy. The interviews were performed in April and July 2013. The data were analysed and described by means of the frequency analysis in Microsoft Excel 2007. Results: The answers were obtained from 169 respondents (44,0 % women and 56,0 % men). The average age of the patients was 50 years. 54,0 % of the patients preferred self-medication before the visit of the doctor. 85,0 % of the patients used at least one OTC drug in the last year. 77,0 % of the patients agreed with the statement that the self-medication could have some risks. The...
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The influence of pharmaceutical industry's marketing communication on consumer's decision-making
Těšínská, Edita ; Lešetický, Ondřej (advisor) ; Svoboda, Petr (referee)
This master thesis introduces the pharmaceutical industrys marketing communication from the consumers point of view. It is aimed at consumers perception of the marketing communication in this area and at the way it influences their choice in purchases of over-the-counter drugs. Its goal is to find out which source of information leading to the final decision over the purchase of an over-the-counter drug the consumer considers to be the most reliable one, what role the marketing communication plays in the process and what other factors effect consumers while they are choosing and purchasing an over-the-counter drug. The thesis consists of a theoretical and a practical part. The theoretical part introduces the pharmaceutical industry, the marketing mix and consumer behaviour. The practical part is based on a questionnaire survey through which the main goal of the thesis is to be reached.
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The Effect of Marketing Communication on a Cosumer´s Behavior
Palátová, Jana ; Hesková, Marie (advisor) ; Nožičková, Jana (referee)
The main goal of the thesis is to sum up the communication mix tools on an example of a selected pharmacy and to evaluate the effect on a consumer's behavior. The OTC drugs group, precisely over-the-counter medications, particularly Coldrex product, was chosen as a target market segment for the examination of the communication tools. This thesis is divided into two parts - theoretical and practical part. The theoretical part deals with the theory of communication and the communication mix, as well as with the specifications of marketing in the pharmaceutical industry; this theoretical part also displays the summary of an important institutions in the pharmaceutical industry. The practical part contains an analysis of communication mix tools in AURA pharmacy Velka Bites, deals with the evaluation of marketing success and gives a proposal for an effective communication campaign of a certain selected pharmacy.
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Optimization and Control of the Communication Strategy of the Prescription Drug (in cooperation with sanofi-aventis)
Norková, Silvie ; Král, Petr (advisor) ; Eretová, Iva (referee)
The thesis addresses the analysis of the marketing mix in the pharmaceutical industry with a detailed focus on the promotion and communication channels of the prescription drug. The aim is to help a company with a control and optimization of the communication strategy so that it is adapted to the new trends. The differences between the prescription drug and the over-the-counter drug in the aspects of communication, promotion and the role of branding is drawn. Several methods such as analysis, description and marketing research are used. The thesis is divided into five main chapters.
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