Original title: Vliv marketingové komunikace na spotřební chování
Translated title: The Effect of Marketing Communication on a Cosumer´s Behavior
Authors: Palátová, Jana ; Hesková, Marie (advisor) ; Nožičková, Jana (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Coldrex product; marketing communication; marketing in the pharmaceutical industry; over-the-counter medications; marketing ve farmacii; marketingová komunikace; produkt Coldrex; volně prodejná léčiva

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/31083

Permalink: http://www.nusl.cz/ntk/nusl-113343


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2012-06-06, last modified 2022-03-03


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