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Návrh strategie pro Familypark Valachy
Nohavicová, Lenka
The bachelor thesis is focused on creating appropriate strategies for children's entertainment center Familypark Valachy. The external environment was analyzed using PESTE analysis and Porter's model of five driving forces. The internal environment was assessed through Happy atom "7 S" by McKinsey company. Based on the obtained information were identified opportunities and threats and also strengths and weaknesses. For the proposal of strategies was used Ansoff matrix Product-Market. The result of my bachelor thesis is the choice of the most appropriate strategy with regard to the economic aspect.
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Marketingová strategie středního vinařství
Motyčková, Marie
Education is perceived as a long-term, lifelong issue. The thesis entitled "Care in the area of education in of state- and public sector and its comparison with the private sector" deals with further education of the working in the three aforementioned sectors and with the comparison of conditions of pursuiting further education. The thesis unveils the problematics connected with further education and provides an insight into financing of the aforementioned sectors.
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The analysis of environment of two companies in selected sector
BENDA, Petr
The aim of the bachelor thesis is to assess the current situation of two companies operating in the field of waste management, compare them and offer optimal strategies for the development of both of them. That is attained through analyses of the internal and external environment. Knowledge gained from professional literature is utilized for describing these analyses of strategy management used in the work. The information for research is provided from interviews with managers and is necessary for Porter's model of five forces, STEP, SWOT and financial analysis that are applied. Results describing the current state of companies are evaluated, which leads to recommending measures and solutions for improving the run of them.
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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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Návrh vhodných stratégií pre podnik
Stehelová, Andrea
Stehelová, A. The bachelor thesis deals with strategy suggestions for company Tangram SW, s.r.o. The work is divided into two parts. The theoretical part, which was elaborated on the basis of literature, defines concepts that were subsequently used practically in the second part of the bachelor thesis. An analysis of the external and internal environment was carried out to evaluate an appropriate strategy. To assess external factors, PESTE analysis and Porter's model of the five forces were used. The internal factors were evaluated using the Porter Value Chain and financial analysis. The results of the analysis are the identification of opportunities and threats from the external environment and weaknesses and strengths of the internal environment. Using the SWOT analysis, suitable resulting strategies were developed.
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Návrh vhodných stratégií pre podnik
Kántorová, Marcela
The goal of a bachelor thesis is to propose adequate strategies for company FIT&HARMONY,s.r.o. Bachelor thesis is divided into two parts. Theoretical part offers a theoretical base from management, which is being applied in practical part to a particular company. Practical part consists of an external and internal analysis of the company by which we are supposed to conclude the opportunities and threats that the company faces and also the strengths and weaknesses of the company. To analyze the external environment is being used PESTE analysis and the Porter´s five forces model. Internal environment of a company is being analyzed by the Porter´s value chain. Results of the particular analytic tools are being concluded into a SWOT analysis, which is the main input to propose an adequate strategy to improve a position of a particular company on the market.
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Návrh strategických alternativ pro rodinné vinařství
Janovská, Silvie
Janovská, S., Draft of strategic alternatives for family viticulture. Bachelor thesis. Brno: Mendel University, 2017. The aim of the thesis is to propose strategic alternatives for further development of a small family business on the basis of an analysis of the external and internal environment. Of all the strategies proposed, those that are considered the most appropriate are chosen. The theoretical part consists of specialized literature dealing with the given issue. The results of the chapter deal with the analysis of the external and internal environment. Opportunities, threats, strengths and weaknesses of the business are identified. In conclusion, the SWOT matrix proposes strategic alternatives from which the most suitable are chosen.
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Minipivovary - odvětví pivovarnictví v ČR
Hájková, Martina
Hájková, M., Microbreweries: the brewing industry in the Czech Republic. Diploma thesis. Brno: Mendel University, 2017. This master´s thesis deals with an analysis of the brewing industry focusing on microbreweries in the Czech Republic. The main of this thesis is formulation of strategies and recommendations for enterprises considering enter the microbreweries industry and also for microbreweries already operating in the brewing industry. For analysisng of the macro-environment and the mirco-environment was applies the PESTE analysis, analysis of the business environment and Porter´s five forces analysis. Subsequently, there have been defined opportunities and threats patterned on analysis of the external environment. The result of the thesis are the formulation of optimal strategies and recommendations for enterprises considering enter the microbreweries industry and for microbreweries already operating in the brewing industry. Recommended strategies are for example the acquisition of technological equipment, the technical assistance, the beer specials, the original beer packaging, the promotional items, the extensions for cider production and others.
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