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Graphic elements in news programs of Czech television channels
Novotný, Jan ; Podzimek, Jan (advisor) ; Groman, Martin (referee)
This diploma thesis deals with the form of graphic elements in the main news programs of the most-watched Czech stations. Using visual analysis tools, it explores how digitally generated headlines, bars, jingles, infographics, and other elements contribute to the effective communication of daily news. It also aims to find out how much the appearance of tv graphics differs between the programs. The semiotic analysis, which combines the approach of multimodal social semiotics and the concept of distinctive features, reveals that Czech television stations often use the same visual communication tools, therefore the graphic processing of elements in individual programs is remarkably similar in some regards. On the other hand, in connection with the recent visual rebranding of some of the programs, there are also frequent attempts of the programs to differentiate themselves and to avoid clichés in the appearance of the news. Because of that, discussion outlines the potential advantages and disadvantages of both of these approaches.
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The Body as an Interface
Kučerák, Michal ; Fulka, Josef (advisor) ; Češka, Jakub (referee)
MK: Telo ako rozhranie bakalárska esej Abstract: This bachelor thesis discusses the topic of body in video games in philosophical perspective. The main issues are: What is happening with the body of player during the play? How does this "works"? The essay itself contains definition of game as well, definition of video game provided by Juul and roots of video game itself as cyber culture (Levy) and technical image (Flusser). It shows the history and present of video gaming. The question whether the body will or will not play important role in the future of gaming is being discussed in Hansen's, Virilio's and Deleuze and Guattari's definition of body itself. The essay claims there are two ways of playing the video games through our body: active playing and passive playing. Key words: video game, body, active/passive, visual semiotics
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Chinese Visual Propaganda
Uhlikova, Jana ; Karmazin, Aleš (advisor) ; Kučera, Tomáš (referee)
Analysing discourse through visual units is certainly a very fascinating and interesting way of showing how propaganda posters regulate and shape the beliefs, values, and attitudes of social groups. Based on the theory of social constructionism, this research paper aims to explore and examine the use of verbal and nonverbal symbols between the propagandist and the audience in which the social positions of difference and authority are articulated. To accomplish this, I choose six propaganda posters that resonated strongly within the Chinese society to reflect how their symbolic messages and linguistic codes serve as transmitters of certain ideas. I incorporated testimonies of Anchee Min, Duo Duo, and Saul Yeung as a form of evidence in revealing the cultural significance, social practices, and power relations because they all have knowledge and experience in the cultural, social, and political discourse during the Cultural revolution. By applying a hermeneutic approach, this research paper deconstructs the symbolic meanings and linguistic codes of propaganda posters to reveal the notion of communication competence between the propagandist and the audience. Key words: China, propaganda, visual semiotics, symbols, discourse
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Chinese Visual Propaganda
Uhlikova, Jana ; Karmazin, Aleš (advisor) ; Kučera, Tomáš (referee)
Analysing discourse through visual units is certainly a very fascinating and interesting way of showing how propaganda posters regulate and shape the beliefs, values, and attitudes of social groups. Based on the theory of social constructionism, this research paper aims to explore and examine the use of verbal and nonverbal symbols between the propagandist and the audience in which the social positions of difference and authority are articulated. To accomplish this, I choose six propaganda posters that resonated strongly within the Chinese society to reflect how their symbolic messages and linguistic codes serve as transmitters of certain ideas. I incorporated testimonies of Anchee Min, Duo Duo, and Saul Yeung as a form of evidence in revealing the cultural significance, social practices, and power relations because they all have knowledge and experience in the cultural, social, and political discourse during the Cultural revolution. By applying a hermeneutic approach, this research paper deconstructs the symbolic meanings and linguistic codes of propaganda posters to reveal the notion of communication competence between the propagandist and the audience. Key words: China, propaganda, visual semiotics, symbols, discourse
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The Body as an Interface
Kučerák, Michal ; Fulka, Josef (advisor) ; Češka, Jakub (referee)
MK: Telo ako rozhranie bakalárska esej Abstract: This bachelor thesis discusses the topic of body in video games in philosophical perspective. The main issues are: What is happening with the body of player during the play? How does this "works"? The essay itself contains definition of game as well, definition of video game provided by Juul and roots of video game itself as cyber culture (Levy) and technical image (Flusser). It shows the history and present of video gaming. The question whether the body will or will not play important role in the future of gaming is being discussed in Hansen's, Virilio's and Deleuze and Guattari's definition of body itself. The essay claims there are two ways of playing the video games through our body: active playing and passive playing. Key words: video game, body, active/passive, visual semiotics
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