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Marketing Communication of a New Social Network
Stibůrek, Ondřej ; Stráníková, Martina (referee) ; Navrátilová, Ludmila (advisor)
The theme of this work is to evaluate the best low-cost advertising and marketing methods and suggest which method is best to spread awareness about the new social network. Together with developing this work a www.pudeto.com website will be launched and optimized. I am going to apply these methods on this site. Evaluation of these methods will be done by using the ratio of advertising media and their conversion in users to a Web site or page views. This paper does not contain the data resulting from these procedures but only a proposals for solutions.
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Marketing Communication of a New Social Network
Stibůrek, Ondřej ; Stráníková, Martina (referee) ; Navrátilová, Ludmila (advisor)
The theme of this work is to evaluate the best low-cost advertising and marketing methods and suggest which method is best to spread awareness about the new social network. Together with developing this work a www.pudeto.com website will be launched and optimized. I am going to apply these methods on this site. Evaluation of these methods will be done by using the ratio of advertising media and their conversion in users to a Web site or page views. This paper does not contain the data resulting from these procedures but only a proposals for solutions.
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Možnosti využití nástrojů virálního marketingu pro podporu propagace fakulty
Dvořáček, Jan
Dvořáček, J. The possible uses of viral marketing tools to support the propagation of the faculty. Bachelor thesis. Brno: Mendel University in Brno, 2014. This bachelor thesis deals with viral marketing in a relation to its possible use for the propagation of the Faculty of Business and Economics. The key concepts of marketing are introduced in the theoretical section. The practical part is focused on creating viral videos for the Faculty of Bussiness and Economics and their sub- sequent analysis and evaluation.
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Using online tools in marketing communication
Kapusta, Tomáš ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
Diploma thesis deals with dynamically developing medium -- Internet and focuses on its marketing usage. At first the thesis describes development of the Internet worldwide, in Czech republic and analyzes czech Internet users. Then follows description advantages and disadvantages of the Internet as a marketing tool and media analyses. The thesis also describes various kinds of Internet marketing tools as viral marketing, buzz marketing, social networks and others. In section buzz marketing is focus on insight into real work in media communication agency . The gained information are used as a theoretical background in practical part where is carried out secondary and primary research regarding impact and characteristics of viral videos. The final outcome is summary of key findings and set of recommendations for designing successful viral video based on previous analyses.
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