|
|
Business Plan – Sale of Nutritional Supplements
Hlavatý, Adam ; Ptáček, Roman (referee) ; Rompotl, Jaroslav (advisor)
This diploma thesis is processed as a business plan draft for the creation of a small business focused on the sale of vegan sports nutrition supplements. The thesis is divided into three parts. The first part consists of the theoretical bases related to business activities. The second part focuses on the analyses of the business environment and the results of the primary research. The third part deals with the business plan itself, including financial plan and risk analysis.
|
|
|
Non-specialists' awareness of alternative nutritional movements and their risks
Šafářová, Jana ; Chrpová, Diana (advisor) ; Pejšová, Hana (referee)
Nowadays alternative nutritional directions with all their forms are quite widespread. For many people, vegetarianism is not only skipping meat consumption, but also lifestyle. However, deliberate omission of certain types of food carries the risk of a deficit of some important substances. The aim of this thesis was to map awareness of lay people about vegetarianism and veganism. Find out if respondents know what excludes vegan diets, how they differ from vegetarianism and what the risks are. The theoretical part deals with vegetarianism and its division. The thesis focuses mostly on veganism. The theoretical part also contains principles of properly composed vegan diet according to the Czech vegan society. It also contains a description of substances which may be defficient in the vegetarian and vegan diet. It shows the functions of these substances in the body, in what foods they are found and how their deficiency manifests. The practical part was carried out by the quantitative method of the questionnaire survey. The research sample consisted of the lay population most frequently at the age of 20- 29 years. A total of 146 respondents completed the questionnaire. The results of the questionnaires showed that 88% of respondents were able to correctly describe what excludes vegan diet. This...
|
|
| |
|
|
Veganism in popculture focusing on czech music scene
Zaškolná, Jana ; Supa, Markéta (advisor) ; Rosenfeldová, Jana (referee)
The bachelor thesis "Veganism in popculture focusing on czech music scene" deals with the role of musicians in propagation of a lifestyle or philosophy. It focuses on the czech music scene applying the case study method on several areas of impact of two musicians - Ben Cristovao as a representative of the music mainstream and Lukáš Vincour as a member of a music subculture. The case study is using two types of research methods - content analysis in combination with a questionnaire survey. The content analysis looks into three areas of impact of the musicians - music, self-presentation and activism. The aim is to find out whether the musicians promote veganism in the above mentioned areas and if the do, which means of communication they use. A part of the thesis explains veganism as a lifestyle and a social phenomenon. The research is put into the theory of music, music subcultures and music glory as a means of propagation of a lifestyle or philosophy considering cultural and popcultural context.
|
|
| |
|
|
Alternative ways of eating and their prevalence in secondary school students
HNÁTOVÁ, Nikol
This bachelor thesis is focused on alternative ways of eating of secondary school students in the Czech Republic. The theoretical part shows us the characteristics of the most known alternative diets and their possible nutrition risks. The main goal was to find out the degree of a favour and reasons for the transition to alternative eating habits, subsequent feelings of change and necessity of using food supplements. Finally, I summarize all my knowledge I have gained during my bachelor work. The gathered data are presented in graphs. The analysis is based on electronic questionnaire.
|
|
|
Veganism a as a part of personal identity - impact on attitudes and lifestyle
RAUEROVÁ, Nikol
The goal of this qualification work, for which we chose qualitative approach, and which is a study based on multiple cases, was to understand, how vegans experience their veganism and how it influences their thinking and behavior. From by us researched topic "How does veganism reflect in attitudes and lifestyle of a vegan?" we extracted the two following research questions, which this work answers using an interpretative phenomenological analysis. The research questions are: 1. How does the subjective experience of a vegan reflect in his attitudes, in his/her behavior, thinking and experiencing? 2. How does vegan perceive others and the world? The results present a look into the experiences of vegans, and point out thinking, behavior and experience of vegans. The central topics are ethics, ecology and health. The most substantial topic to vegans is ethics, because of the belief that exploiting animals is not right. Less substantial topics are ecology (believing that we should protect our planet), and health. In the area of relationships with others and with loved ones it is obvious, that vegans pursue the spreading of veganism, because they consider others insufficiently informed.
|
|
| |
|
| |
|
|
Veganism as a phenomenon in the perspective of marketing communication
Bártová, Tereza ; Rosenfeldová, Jana (advisor) ; Schneiderová, Soňa (referee)
This bachelor thesis is trying to look into the relation between non-vegan consumers and companies, which have the vegan products in their portfolios. A next thing mentioned in this work is the most common used motivators which lead the non-vegan consumers to buy vegan products. Thesis is also trying to find out what is the opinion of the consumers to the present communication of the vegan brands and what should bet he way to improve this communication. In the first part there is a theoretical basis of this work, including the primary terms of veganism and marketing. There is also a brief analysis of the present online communcation and of the PR activities of the chosen vegan brands, which are functioning on the czech market. The second part is the practical one. It includes the research and the analysis of an obtained data, which were acquired by the semi-structured interviews with 7 respondents.
|
guest ::
