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The development of the chosen classical music press from the 1989 to the present
Procházková, Andrea ; Cebe, Jan (advisor) ; Štefaniková, Sandra (referee)
This thesis named "The development of chosen periodical of classical music since 1989 until now" focuses on two specialized magazines which are interested in the classical music: Hudební rozhledy and Opus musicum. The first chapter informs about foundation of the particular magazines, about the motivation of the authors to establish the magazines, in which conditions the magazines have functioned in a different time periods and how both mediums have changed after the revolution in 1989. The second chapter focuses more on Hudební rozhledy, it analyses the editing's constitution of the magazines and its transformation during the specific time period. I present the most frequented authors in this magazine, changes of columns and its content. With the quantitative analysis I have founded out the frequency of column's content in the period since 1989 until now. This chapter focuses on the graphics, too, and includes a questionnaire. It shows the magazine's position in today's society. The third chapter contains the same aspects, but in application on the Opus musicum. The fourth chapter compares the developments of both magazines and the fifth and sixth chapter focuses on magazines'theme work research, its changes related to the changes in the editorial staff. I also present the significant people in...
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Home concerts in the 21th century
Jouza, Vojtěch ; Kubaš, Mario (advisor) ; Riedlbauch, Václav (referee)
This bachelor thesis discusses home classical music concerts in the 21st century as a social phenomenon, that is described in this thesis in a broader sense as a economic process and also discribed from a historical and practical perspective. The theoretical part deals with the history of music production and describes the influence of technical reproducibility of the work and the decline of classical music in the 20th century on home concerts. The practical part is focused on a comprehensive evaluation of the project, which launched the initiative Vážný zájem and comparisons of models organizing home concerts of classical music in the 21st century in Germany, USA and the Czech Republic.
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From Radioart to Musical Theatre
Jiřička, Lukáš ; KLÍMA, Miloslav (advisor) ; NOVOTNÝ, Pavel (referee)
This dissertation From Radioart to Musical Theatre aims at showing connections between seemingly different fields ? mainly sound-drama radioart, which in German is called Hörspiel, and musical theatre. In my dissertation, I try to define the characteristics as well as structural principles of text, space, sound, voice, acting, music and body in these transdisciplinary forms and genres, which have never retained any kind of purity in the traditional sense.In the analytical and introductory historical part of my dissertation, various seemingly different areas were introduced and discussed. These areas were musical or sound theatre in its general as well as specific form and its interrelation with sound installations, performance, radioart in form of Hörspiel, musical composition and sound art. In the following chapters, I used examples of several pivotal personalities from the German speaking area skilled in musical composition as well as directing and dramatics to present for instance the influence of musical structure on composition and other performing activities or the relationship of dramatic or literary model to its scenographic adaptation. The whole issue of relationships of disparate art forms is being showed on the examples of several artists ? directing composers who create these links thanks to their activity in various fields, as they intertwine musical and performing worlds on the level of structure, motifs and dramatics. The creators of such heterogeneous artworks using the strategy of the so-called negative dramatics are inherently split personalities - Heiner Goebbels, Helmut Oehring, Olga Neuwirth and Andreas Ammer. Goebbels as well as Oehring, Neuwirth and Ammer are able to make use of their experience with musical composition and/or work for the radio in the creation of musical performances in the way that they let particular composition techniques and staging be freely influenced by the knowledge of other media. Besides the above mentioned group of artists, I mention also other significant authors from the 20th and 21st century, who dealt with radioart, musical composition, collage and montage, performance and musical theatre - Bertolt Brecht, Dziga Vertov, Emil František Burian, Walter Ruttmann, John Cage, Karlheinz Stockhausen, Dieter Schnebel, Georg Katzer, Friedrich Schenker, FM Einheit či Laurie Anderson and Georges Aperghis. Without the influence of the last fifty year-history of radioart, musical theatre would certainly not be such an important form of alternative theatre and performing art as such. Especially nowadays, when thanks to the emancipation and stressing of sound at the expense of acting a new stage language is being created within musical theatre, and the form itself transforms into yet little analysed field of the so-called postspectacular or mechanical theatre without actors.
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Online marketing. Leveraging social media to promote classical music
Christovová, Aneta ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; KREJČA, Tomáš (referee)
This thesis is focused on online marketing and it’s features within the classical music context. The introduction briefly presents the Internet, marketing and online marketing. The thesis adresses following questions: using online tools, what can we do to let young people know about classical music? Which social media are ideal to connect with specific focus groups? Is leveraging social media at Czech music scene internationally competitive? Social media are introduced on a level of a common user, the analysis shows the suitability of various media for classical music institutions (orchestra, opera house, festival, interpret). While preserving the specificity of it, classical music is here seen as a (marketing) product. The thesis shows summary of all social media which are usefull for communication with people who use them. It also poses fundamental rules for effective use of social media.
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New strategies of classical music presentation
Špaňárová, Kateřina ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; ŠTILEC, Jiří (referee)
This thesis analyses new ways of interpreting and producing classical music using two examples, the Komische Oper Berlin and Metropolitan Opera New York - two highly influential hubs of classical music. The thesis sets out to critically assess whether and how these institutions succeed in attracting new audiences by means of modern production and marketing while keeping high level of per- formed art.
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COMMERCIALIZATION OF ARTIFICIAL MUSIC
Veselý, Šimon ; MIKOLÁŠEK, Daniel (advisor) ; HAVLÍK, Jaromír (referee)
This bachelor thesis discusses the commercialization of artificial music with special attention to the situation of contemporary music literature for percussion. The aim of thesis is to show the artistic value, which is the main aspect of the recognition of commercial manipulation. The thesis also describes the role of the music industry, technology and mass media due to the popularization of musical works. The work is based on the knowledge of music of the 20th and 21st century art and the concept of recontextualization values during this music period.
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Attendance at Classical Music Concerts by Young People
Žáčková, Kristýna ; Riedlbauch, Václav (advisor) ; Černá, Jitka (referee)
This thesis is analysing attendance at classical music concerts by young people. First, therefore theoretical part is about marketing and specifics of marketing in arts. Furthermore comparison of two Prague wellknown orchestras, the Prague Symphony Orchestra and the PKF-Prague Philharmonia, and their financial and marketing situation is included. The second part which is practical is dedicated to the experiment of dependence of attandance at classical concerts on age, which was made by quantitative method, and the sample marketing plan of an organizer of such concerts focused on young poeple.
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Currently the most prominent trumpet artists
Doležal, Jakub ; REJLEK, Vladimír (advisor) ; ROUČEK, Jaroslav (referee)
Bachelor thesis Currently the most prominent trumpet artists is dedicated to the main trumpet personalities of the current musical scene across classical music, jazz and orchestral playing. Mainly deals with the biographies, existing achievements and current work of selected players. For each artist are also listed brands and types of trumpets, which they are playing. If it is possible, there are listed types of mouthpieces too. There are also mentioned representatives of old and young generation of trumpet players. Thesis is divided into four chapters. First chapter deals with personalities who make specially solo interpretation of classical music. Second chapter deals with famous jazz trumpet players. Next chapter of this thesis is dedicated to personalities who are famous classical and at the same time jazz players. In the last chapter there are mentioned famous orchestral players.
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Interaction of classical and rock music in my work
Worek, Michal ; KURZ, Ivan (advisor) ; BARTOŇ, Hanuš (referee)
In my Thesis, I am trying to introduce my concept of interaction of classical and rock music. It is illustrated by concrete compositions how I proceed when composing and which elements are inspired by classical music and which by rock music. I am also citing my inspirational resources from both kinds of music that I am using in my work. The fundamental part of my Thesis is an analysis of my bachelor composition Symphony of Progress which I intend as an example of a balanced interaction of classical and rock music. I consider its ambiguous genre categorization to be one of the proofs. In this case, it is possible to regard it as progressive rock as well as classical music with the use of rock band. Yet every auditor has to judge himself whether I managed to create such a balanced interaction.
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