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Increasing business performance of website
Knopp, Filip ; Šebesta, Michal (advisor) ; Pařízek, Michal (referee)
This thesis deals with the improving of website business performance through the optimization with a focus on user experience. Its concern is not how to accumulate more traffic to the website but rather how to motivate website users, persuade and help them achieve desired goals. The aim is to introduce the concept of User Experience (UX) and Conversion Optimization (CRO). Further on, to suggest a general process of the website optimization focused on user experience and to apply this procedure in a case study. The contribution of this thesis is to link the UX/CRO concepts that provide users with a positive brand experience and allow organizations a sustainable competitive advantage, differentiation and higher marketing ROI.
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Design of software tool for on-line user testing of web applications
Baxa, Tomáš ; Šedivá, Zuzana (advisor) ; Pražský, Petr (referee)
This thesis deals with the topic of website optimization and user testing, with focus on the user experience. The main objective of this thesis is to design a software tool for on-line testing of the user experience of web applications, which currently does not exist on the Czech Internet. The first part deals with the user experience in theoretical aspect. It contains a comparison of experts' opinions on the issue and deals with the definition of basic concepts. The theoretical part contains an analysis of research techniques used in designing the user experience, which is an important output for the second part. Practical part of thesis includes at the beginning a research of the availability of tools to support analyzed research techniques on Czech Internet and assess their suitability for implementation into the designed tool. Afterwards thesis follow up the main goal - the development of a software tool for usability testing of web applications and websites (incl. the proposed business model and potential areas for future development). This tool should among other things provide benefits in terms of speed up and simplification of usability testing, including reducing the costs of testing.
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Návrhy na zlepšení user experience webové prezentace města Brna - GOtoBRNO.cz
Remetei, Dominik
Bachelor thesis is focused on testing user experience of official tourism webpage for Brno - GOtoBRNO.cz. The thesis includes introduction to user experience, web design and web optimization and eye tracking a destination marketing. Significant part of the thesis is a research using the eye tracking technology. Scenario of the conducted research was assembled on the basis of consultations with the team members of the eye tracking lab of Mendel University in Brno, creators and administrators of the web (employees of TIC Brno), personal consideration and knowledge obtained from the relevant literature. All acquired data and conclusions made on the basis of the results should be understood as recommendations and its possible use I leave to the reader.
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Key aspects of web applications according to their business focus
Nemejovský, Michal ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
The main focus of this diploma thesis is the characteristics of key aspects, which are important when designing, implementing and maintaining web application, whereas these aspects differ according to business model of the web application. The thesis reflects modern trends in the areas of web project management, UX, web design, E-Commerce process management etc. The thesis consists of the introduction, theoretical part, practical part and conclusion. In the introduction I present the reason for picking this topic, the more in-depth targets of the thesis, preconditions, restrictions, in-depth structure, sum-up the expected contribution and present research of the field. The theoretical part consists of the information about online business and introduction of the web applications. Furthermore, the key domains are presented with the new trends in different areas of web applications. In the practical part, at the beginning, there are categories of web applications defined, which are based on different business models introduced earlier. This part is followed by the comprehensive analysis in the field of web E-Commerce applications for each category of the web application, with the output of trends and best practices in the field according to each domain of the web application. It is then followed by the analysis of situation around web applications in general, because here were also some trends and best practice noticed. In conclusion I sum up the acquired results, introduce the contribution of the thesis and think about the situation around the web applications.
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A creation of a web design methodology with an emphasis on UX
Hadamčík, Lukáš ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
This master thesis suggests a new design methodology used for creating web pages, with an emphasis on User Experience (UX). The thesis does not focus on specific web technol-ogies, but it rather concentrates on the process of preparation and design of websites. When applying such a process, the websites will not only meet clients business objectives, but it will also satisfy users requirements. The theoretical part of this thesis summarizes the information about User Experience De-sign, defining its processes, terms, tools, tasks and roles associated with it. The outline may serve the developer and the client as a guide when realizing a project or creating a demand for one. The main aim of the practical part is to introduce a new methodology for creating websites focusing mainly on the UX. The methodology is proposed by the author himself, based on his many years of experience in the field, and tested on a real project which is also present-ed in the practical part.
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Design methodology UIX Design for Mobile Applications
Šolín, Petr ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
This thesis describes the design methodology for User Experience Design and its use in the creation of mobile applications. The theoretical part focuses on defining the field of User Experience Design (UXD) in conjunction with the definition of user experience. It then focuses on the role of UX Designer and his knowledge especially in the field of design of cognitive and memory operations. The main goal of the theoretical part of the thesis is to make up a comprehensive procedure for creating mobile UX applications serving as company's manual or guidance in creating a user-friendly application. The main goal of the practical part is the author's design of methodology UX Design for mobile applications. The methodology is proposed based on the author's experience gained from the project positions as UX designers and graphic designer. A secondary goal of the practical part is the application of created the methodology on a case study of creating mobile applications.
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Designing Methodology for Effective Testing and Evaluating User Experience of Small Web Applications
Novák, Ondřej ; Buchalcevová, Alena (advisor) ; Šedivá, Zuzana (referee)
The main objective of this diploma thesis is to design an efficient methodology for testing and evaluating user experience of smaller web applications. The proposed methodology is based on understanding the issues of user experience testing of small projects, exploring the principles of current methodologies and analysis methods for testing and evaluating user experience. Based on the analysis, appropriate methods are selected and the methodology is assembled. Part of this thesis is verifying the methodology on a real project in practice in order to reveal its potential shortcomings. This thesis is composed of two parts. The first, theoretical part includes analysis of user experience issues and its testing, description of the methodology principles and the analysis of methods themselves. The second part includes the designed methodology and its verification in practice. Proposed methodology should be beneficial for small development teams or companies that have a need for testing the user experience, but do not have enough resources to develop their own methodology or purchase the methodology developed by another company. In practice, I was not able to find freely available methodology for testing the user experience, which would also be designed specifically for small projects.
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Optimizing the recruitment process applicants for consumer credit - case Study
Moudrý, Vojtěch ; Říhová, Zora (advisor) ; Střížová, Vlasta (referee)
This thesis is focused on analyzing the process of an online request for a consumer loan. It targets its weak points and creates a set of recommendations that should lead to more user - friendly environment. In the theoretical part, the thesis covers issues of consumer loans and explains topics from user testing and usability. It also describes methodology of the research. The practical part of this thesis is centered around a general simulation model, which was created based on the previous analysis. With this model and using selected methods the thesis identifies critical points common to most tested participants. Based on the results of the user testing, recommendations are made to resolve these issues. The general model was modified according to the validity of these recommendations and then subjected to re-testing. This thesis is unique for the use of an eye-tracking camera among other methods.
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Creating a user-friendly website (UX)
Knopp, Filip ; Borovcová, Anna (advisor) ; Buchalcevová, Alena (referee)
This bachelor thesis deals with the process of creating user-friendly websites. Thesis is not directly engaged with questions concerning the technology behind it, but instead focuses on the process of designing a website that will meet both the needs of users as well as business requirements. A website based and designed on such concept will be easily understandable for users, and will be regarded as usable and useful. It will effectively enable users to fulfill their individual aims and provide them with a positive User Experience (UX). Along with the placing of this procedure within a specific context, an area of User Experience is defined, and consequently related disciplines that fundamentally affect and shape the UX. A scheme of this procedure of creating user-friendly websites as put in practice is shown at the end of this thesis: a case study on redesigning the company website VINICARS Ltd.
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The web analysis and design methodology MANW
Karlec, Jakub ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
The main subject of this thesis is to prepare the web analysis and design methodology, MANW. The first part of the thesis is dedicated to the definition of the methodological framework on the basis of which the methodology will be built. The framework comes out from the methodological framework MEFIS which has been accustomed to comply with specific needs of the web application and websites development. The second part of the thesis is dedicated to the research of existing methodologies for web project implementation. Based on the research, the elements of the methodologies suitable for analysis and design are selected and then incorporated into the MANW methodology. The last part of the thesis is the description of the methodology itself and description of its characteristics and elements. The goal of the diploma thesis is to prepare a simple methodology for websites and web applications analysis and design which can be used in agile web development. The methodology is described by its phases, processes, roles, inputs and outputs and other elements which are defined in the elaborated methodological framework. The output of methodology processes are the data for implementation, deployment and operation of web solutions. It was necessary to define the term methodology and define a methodological framework first in order to work out the methodology itself successfully. Another starting point for methodology design was the research of existing methodologies which also serves as an introduction to the problems of web projects implementation and provides an overview of existing tools. Output of the thesis is the MANW methodology which is a synthesis of the working experience and of a methodological framework theory. This methodology is easily modifiable and thanks to the clear process definition it can provide the companies with an effective solution of web products analysis and design.
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