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Upcyklace a motivy vedoucí k uvědomělé spotřebě
Fričová, Dominika
The diploma thesis deals with motives that lead consumers to conscious consumption. The goal of the work is to design a communication campaign that will support the concept of upcycling among consumers and increase awareness of this issue. The theoretical part approaches the topic of circular economy, upcycling and waste management. The practical part examines the behavior of consumers and their motivation in the upcycling process. Based on the results of the quantitative and qualitative investigation, marketing communication is designed, which aims to support the concept of sustainable consumption and upcycling among consumers.
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Podnikatelský záměr upcyklace vinných lahví
Dufková, Dita
The bachelor thesis deals with the business plan of upcycling wine bottles of the newly emerging company Mañana. The aim of the thesis is to create a concrete business plan for the start-up of the business. The theoretical part gathers the knowledge, the essentials and structure of the business plan. It also discusses the key success factors of firms, the importance of sustainable business and corporate social responsibility. The actual work is focused on the description of the company's activities, the creation of analyses, strategies and financial plan. Based on the custom work, specific steps for further development of the enterprise have been formulated.
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Using projects with environmental themes in pre-school education
PRACHAŘOVÁ, Markéta
The bachleor thesis is focused on an environmentally friendly way of life in connection with waste. The aim of the work is to create and apply educational activities that tend to elementary awareness of this topic by childern of preschool age. The theoretical part of thesis is devoted to the definition of terms related to the damage and protection of environment, sustainable development and environmental education of childern. There are also mentioned curricular documents related to environmental education and projects focused on the issue of waste, which can be used by kindergartens. In the practical part are introduced teaching activities implemented in accordance with the tematic plan. Main target of this plane is to create awareness about the possibilities how to protect nature from the increased amount of waste and lead childern to a gentle approach to the nature. The activities are divided into two blocks. The first block is focused on sorted waste, recykling and upcykling. The second block is concentrated on the use of biowaste and composting in the kindergarten. All activities are adapted to the age of childern. Each of the listed activity includes a detailed description, own implementation and reflection.
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(Na)kami
Petrová, Vendula ; Písaříková, Karin (referee) ; Gabriel, Michal (advisor)
I have been fascinated by paper since my early childhood. It was a very important part of my life, it affected shaping my personality and a way of spending time. I wrote on paper, I drew on paper, I read about fictional worlds or important information on pieces of paper. Everything transformed into different waves, influences, insights, flowing into the windows of my soul, gradually influencing and filling it. Some of them stayed, some of them have faded, and others converted into new thoughts and ideas. These I most often put into words. And so, gradually, texts, stories and poems came into being, and they flowed through the huge amount of chaos like streaks of text. This installation is a visual representation of this situation.
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Sustainable fashion as part of the circular economy
PUDIVÍTROVÁ, Jitka
This thesis deals with the environmental impacts of the fashion industry and their mitigation through the application of sustainable and circular principles. It clarifies the basic terminology in the field of sustainable fashion and analyzes the attitude of Czech consumers to this type of fashion goods based on data from executed research. It also examines the extent to which circular principles are part of the production processes of Czech fashion manufacturers.
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Specifics of building design from recycled building materials
Dobrovolný, Petr ; Pifko, Henrich (referee) ; Innemanová,, Petra (referee) ; Žabičková, Ivana (advisor)
Nowadays, the developed societies increasingly adhere to the ideas of sustainability, which also include the issues of raw material intensity and waste management. EU countries declare their intention to move towards so-called circular economy, where production, consumption, waste management and the market of secondary raw materials function in predominantly closed cycles. Due to its high share of raw material consumption and the amount of waste generated, the construction industry is one of the priority sectors in which these changes should take place. Consequently, the interest in recycling of construction and demolition waste will probably grow. This thesis examines the chosen topic from the architect's point of view. The issue of recycling of building materials is dealt with in the context of contemporary construction industry. The introductory part describes main material flows: the most used building materials, the method of waste management and the possibilities of its further use. The relationships between the design of the building and the production of construction waste are defined. The issue of building with recycled building materials is handled in more detail. In the main part, the design of a model object made of recycled building materials is elaborated. The individual building structures are analyzed in terms of the suitability of the use of recycled building materials and waste management after the end of a lifecycle of the building and a comparison is made with alternative structures made of conventional building materials. At the end of the work, an evaluation of the usability of recycled building materials in building structures and their economic potential is performed. There is also an evaluation of the specifics of working with recycled building materials in the design of the building.
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Consumers' Motives for Buying Upcycled Clothes
Bourová, Tereza ; Janoušková, Svatava (advisor) ; Švíková, Radka (referee)
The focus of this diploma thesis is on the consumers' motives for purchasing upcycled clothing. Based on the research of available resources, this thesis firstly describes the most expanded model of clothing production, fast fashion, with special focus on the negative environmental impacts it has during different stages of a product life cycle. It later moves on to describe the traditional and more environmentally friendly model, slow fashion, and puts both these concepts (fast fashion and slow fashion) in connection with the hierarchy of waste management and the concept of circular economy. This theoretical base helps to fully understand the concept of upcycled fashion, which is thoroughly described in a separate chapter that also includes various examples of designers who focus on fashion upcycling. The last section of the theoretical part deals with motivation and motives for purchasing clothes. The empirical part of this diploma thesis focuses on how consumers perceive upcycled fashion in order to answer the main research question: What are the consumers' motives for purchasing upcycled clothes? To answer the question, qualitative research was used, specifically semi- structured interviews. The interviews were conducted with a total of twelve shoppers who have had previous personal experience...
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Earthship as a meshwork of material flow: The Ethnography of the Self-sustaining House Construction Process
Deáková, Tereza ; Stöckelová, Tereza (advisor) ; Halbich, Marek (referee)
This thesis is based on a qualitative research which followed the construction process of a self-sustaining house Earthship that is located in the larger centre of Prague. I am making use of Tim Ingold's approach of ecological anthropology which allows me to track the lines of the material flow and the exchange of materials which take place within the house and during the construction process of the Prague Earthship. Apart from humans there are other actants involved in these construction processes, that is non-human materials and elements of the natural environment which the building is an integral part of and which it is embedded in. With the help of the Ingold's concept of meshwork I interpret the Earthship as a living and dynamic organism, which is connected to its environment and which is through its becoming involved in various social processes. The materiality of the building navigates actions of its builders and residents and directs them to changing their life style and everyday practices towards more sustainable consumption.
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