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Museum Marketing: Communication Activities of the Victoria and Albert Museum in London in the Academic Year 2011/2012
Freitagová, Martina ; Dolanský, Pavel (advisor) ; Shavit, Anna (referee)
After an extensive museum boom in the 1980s and 1990s marked by the construction of numerous new museums, there is now a growing debate about selling museum items and even a complete closure of some institutions. Also the function attributed to art in the museum context has changed the purpose of these institutions in society. Museums turned into socializing platforms and their collections became subjects of universal conversations. Their role has been fully reoriented towards serving the public. The chronic lack of finances together with the changing nature and purpose of museums have raised the need to be more economical and underscored the importance of a professional marketing communication based above all on an understanding of the public. My paper analyses the marketing activities of Victoria and Albert Museum in London, which has been one of the first to consider the public as a key factor in shaping the museum's role. The analysis of communication activities derives from the examination of the place and museum building, the finances and the study of the target audience. I have focused on the development and usage of the museum's brand, print and outdoor advertising as well as below-the-line activities with a special attention to the online communication. The aim of my bachelor thesis...
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Art Brut as a question of Aesthetics
KOCANDOVÁ, Barbora
This bachelor thesis deals with the phenomenon called art brut that brings interesting aesthetical questions related to the status of art piece, author or perceiver. The first part of the work presents the insight into history and origin of this specific artistic expression, as well it follows up its forms and significance. Every subject is based on basic theoretical sources. The second part focuses on matter of author and authorship as the relevant question of aesthetics and also focuses on significance and importance of author´s pole within art brut´s creation. This significance is searched in key esseys of art theory which analyse author as an separated entity of the aesthetic situation.
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Untitled
Khaledová, Fátima ; Vítková, Lenka (referee) ; Sterec, Pavel (advisor)
To my final work, I chose the painting, even though I'm the medium in my previous one She was not using too much work. Both the form and the content of the final thesis were selected from the sentimental ones Reasons, and I returned to my high school years when I studied the painting and mine The inspiration source was, and for these paintings are Pierre Bonnard and Kamila Zemková. My Painting idols are due to a very structural painting, full of beautiful colors and of course content Their works which appear in my works.
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Development of Christian Spirituality in Adolescents through Artistic Means
MÁLOVÁ, Klára
This thesis deals with spirituality in adolescents and its artistic expression in relation to the biblical tradition. The theme of the thesis partly builds on my bachelor thesis. The thesis is divided into two parts - theoretical and research. The theoretical part describes the basic concepts, the developmental-psychological characteristics of adolescents, spirituality and art (music, fine arts, poetry, Psalms and symbols). The experimental part is devoted to work with a selected group and the evaluation of the results using content analysis.
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Completion of the area Údolní 53 for the Faculty of Architecture and Faculty of Fine Arts
Vrabcová, Anežka ; Malá Opletalová, Jana (referee) ; Makovský, Zdeněk (advisor)
The proposed VUT Art Campus is situated around the area of the streets Úvoz, Údolní, Tvrdého, Všetičkova and Jiříkovského. It lies in between two of the Brno’s most attractive recreational spots, Špilberk and Kraví hora. The project offers a creative solution of connecting two VUT’s faculties, the Faculty of Architecture and the Faculty of Fine Arts. An important part of the proposal is the gallery of the students’ works which also serves as a connecting element between the faculties. One of the main objectives is the creation of the Green Line originating at Špilberk and finishing at Kraví hora. As such, the campus works as a cultural point of interest on the way around the city. The whole concept aims to highlight the uniqueness of the faculties while stretching the importance of their interconnection and the need of a co-operation.
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Completion of the area Údolní 53 for the Faculty of Architecture and Faculty of Fine Arts
Teplá, Tereza ; Vochta, Miroslav (referee) ; Makovský, Zdeněk (advisor)
The area is large and on it, among other things, two wings of the original barracks. Long and high. The human figure is lost. The rooms of existing buildings are isolated and their variability and adaptation to the work of the artist is rather limited. The design of these facts responds to a man-made scale and by creating spaces both internal and external, which, thanks to their generosity and variability, allow the work of the artist today, but also in the future, when the way of creation could change.
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