National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Persuasive Communication of Food Companies in Educative Sphere
Mikulka, Jan ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
This bachelor thesis Persuasive Communication of Food Companies in Educative Sphere presents communication activities, which food companies exert on students of culinary schools, the future professionals of gastronomy. The aim is to describe persuasive techniques, which food companies use to influence students. The project contains descriptive analysis of language form used in commercials in textbooks for students. The issue of commercials in textbook is also included and described in general. The project contains statement of a Ministry of Education, Youth and Sports employee, author of one of the textbooks, and professional chefs.
Advertisements In Textbooks: A New Medium?
Mikulka, Jan ; Vochocová, Lenka (advisor) ; Zezulková, Markéta (referee)
This master thesis Advertisements in Textbooks: A New Medium? covers the field of school textbooks for primary and secondary schools. Its aim is to analyse advertisements, which have become part of some textbooks. The thesis is also examining if the advertisements are in compliance with the Czech law. The project contains descriptive analysis of the found advertisements. It also comprises statements by the textbook publishers and by the Ministry of Education.

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