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Srebrenica massacre from the perspective of media
Malešová, Romana ; Dubský, Zbyněk (advisor) ; Eichler, Jan (referee)
The aim of the bachelor thesis Srebrenica massacre from the perspective of media is to explain how selected media perceived Srebrenica massacre in 1995, using narrative analysis. The first two chapters provide theoretical basis for the paper, including characteristics of media and of narrative analysis, the latter being the methodology of practical part of this bachelor thesis. The theoretical part also includes the historical context of Srebrenica massacre. The last two chapters directly describe events that took place in Srebrenica. These chapters contain the narrative analysis of Czechoslovak and American media as well as brief characteristics of selected newspapers. The Czechoslovak periodicals provided better processed information about the situation in Srebrenica, since the American newspapers were mainly concerned with the status of the United Nations and NATO in Bosnia and Herzegovina.
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Advertising in Czechoslovak Newspapers between the Wars
Požárek, Martin ; Szobi, Pavel (advisor) ; Váňa, Daniel (referee)
The diploma thesis focuses on advertising in selected newspapers in Czechoslovakia between the wars. Analyzed advertisements are compared with historical knowledge and consider as a reflection of the economic, social and political situation. According to the knowledge, the period is divided into four parts which show different developments. Advertisements are analyzed and compared between these parts. In each of these parts are described advertising sections the most typical for particular period, which are often related to the economic, social or political situation. The work, for example, observes correlation between amount of advertisements and economic growth or crisis. The work also examines a reflection of the technological development and modern civilization progress. The most frequent products and brands are described as well as social trends and customs, which we can induce from the advertisements. Further there is the analysis the qualitative progress of advertising. Last but not least, there is a comparison of content and the amount of advertising among the analyzed newspapers.
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Role of media in conflicts: Case study Rwanda
Mlčková, Kateřina ; Havlová, Radka (advisor) ; Kochan, Jan (referee)
Media can have an enormous influence on its audience. They can suggest what and how we will think about something. Moreover people tend to joining groups and to share their opinions, so the minority opinions are slightly disappearing. As the media have this power, it isn't difficult to abuse them. The media in Rwanda were abused for extremist propaganda against Tutsi and moderate Hutu. Magazine Kangura was misused for racist brainwashing during civil war between 1990 and 1993. Radio broadcasting RTLM was effective way of organising genocide and provoking racial hatred in 1994 in Rwanda. On the other hand, the international press didn't inform correctly about what was going on in Rwanda. As a consequence, there wasn't such a high priority on solving somehow conflict in Rwanda.
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Public relations in the parliaments of the Visegrad Group countries: Study 5.299
Caletka, Stanislav
Tato studie ve stručnosti představuje základní principy public relations v zákonodárných sborech České republiky, Maďarska, Polska a Slovenska. Tyto země k sobě mají v řadě aspektů velmi blízko (kulturně, historicky, politicky aj.). Parlamenty v dnešních evropských ústavních systémech jsou vnímány jako suverénní vrcholné orgány výkonu veřejné moci, které vedle tradičních zákonodárných a kontrolních funkcí plní také velmi důležitou funkci reprezentativní, respektive reprezentativně artikulační. K tomuto účelu slouží čtyři hlavní okruhy činností - dostatečný informační servis pro zástupce tisku a dalších sdělovacích prostředků, vlastní komunikace s občany, aktivní přístup při tvorbě informačních a publikačních materiálů, aktivní i pasivní elektronická komunikace.
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Zpracování a tisk reklamní grafiky
Černý, Tomáš ; Šedivá, Zuzana (advisor) ; Žid, Norbert (referee)
Předmětem zájmu této bakalářské práce je výroba produktů pro reklamu a prezentaci. Důraz je kladen na sumarizaci základních teoretických znalostí potřebných pro orientaci v oboru tisku a výroby reklamních produktů a představení několika v praxi zpracovávaných úloh. Úvod se věnuje rozdělení reklamy z pohledu nosičů reklamních informací a jejich formátů. Poté je vysvětlena problematika vzniku barevné informace, přenosu na reklamní nosič a způsoby, kterými vznikají barvy při výrobě. Následuje výklad pojmů velikosti a rozlišení. Další oddíl se zabývá výrobními materiály, poslední teoretický oddíl patří rozdělení tiskových technologií. Praktická část práce se věnuje třem konkrétním zakázkám, které autor v minulosti řešil.
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The fight against anti-Semitism on the pages of the Tribune in 1919-1924
KABRNOVÁ, Kateřina
The work examines the texts that came out from 1919 to 1924 in Tribuna newspapers and determines if the authors wrote abouth anti-Semitism and how they informed about activity of the Jewish movement. Journal was founded by members of the Czech Jewish movement. The first part of my work describes the beginning of the first period of the Czechoslovak Republic from the perspective of the Jewish community. The second part brings the articles published in the Tribuna on the basis of research in historical copies.
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Antisemitism in Protectorate of Bohemia and Moravia
Fabianová, Petra ; Rataj, Jan (advisor) ; Houda, Přemysl (referee)
The master thesis called "Antisemitism in the Protectorate of Bohemia and Moravia" is describing, based on historical events, progress of solution of the Jewish question in the occupied Czech lands during the Second world war. In the first chapter the author describes the main events of the Jewish minority life in the protectorate. Jews had lost all their personal rights and discrimination in this regard was almost unbearable. German Nazism developed and at the same time realized "final solution" of the Jewish question. This term signified euphemistic name for the physical extermination of the Jewish nation. The second chapter devotes to the analysis of the press. The most important part of the whole thesis introduces three collaborationist periodicals from protectorate, which were chosen by author. They are called: Zteč (Assault), Árijský boj (Arya fight) and Národní politika (National politics). Construction of the Terezin concentration camp and subsequent life in it describes the last and the third chapter. This ghetto meant an important part of the whole Jewish question and its solution. Although the transports to eastern areas took place here, some Jews arranged better life through cultural activities and illegal educational activities. One of the specifics of Terezín was also the role that the camp played in the Nazi propaganda.
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Journalism in the Era of New Media
Ischia, Michal ; Pavlíček, Antonín (advisor) ; Koubský, Petr (referee)
Thesis is focused on digital and social media in journalism. In a brief introduction is explained situation in Czech media environment where influence of online news increase every year to the detriment of traditional media. It deals with an influence of new media to journalism work. New publishing methods are analysed, especially methods based on digitalization of content and ways to paid content. Original survey presents behaviour and habits of social networks users. Are they a relevant source of information for readers of Respekt magazine? Research then analyses how Czech newspaper and magazines use social networks. In the end of this block it brings best practices and some recommendations for communication and monitoring in social media. Both parts, digital and social media, are connected by practical issues from Respekt magazine. In the last part of thesis is designed a concept of Respekt's digital strategy for next years.
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Socialist promotion - advertising in terms of a centrally planned economy in the 70s and 80s of the 20th century in Czechoslovakia
Šimečková, Barbora ; Kozmanová, Irena (advisor) ; Szobi, Pavel (referee)
This bachelor thesis analyses the theory and practice of socialistic advertising in the 70s and 80s od the 20th century in Czechoslovakia. The first part is based on current theories of advertising -- it analysis on the basis of of contemporary theoretical literature (textbooks for students of the Faculty of Journalism at Charles University in Prague, the magazin "Propagace") with theoretical approaches to advertising in the 70s and 80s of the last century in Czechoslovakia. The thesis states that the role of advertising in terms of a centrally planned economy differed from today's concept of particular ideological aspects including the use of censorship. On the contrary, similar to the principles on which the adverisement was created (the meaning of the target groups, advertising surveys, etc.). The second part of the thesis deals with the role of socialistic advertising on the example of production of television and print ads -- it monitors phases of promotional process, from the contracting authority, through implementer to the recipient and his feedback, especially on the bases of archive materials of "Czechoslovak television" and interviews with survivors of the state enterprise Merkur. The thesis shows that advertising should be primaly informational in nature of socialism, but it also refutes some myths about failure and inefficiency of socialistic ads.
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The Presentation of Death and Dying in The Media and The Influence of The Presentation on The Process of Forming The Attitude towards Death
KADLECOVÁ, Hana
The thesis deals with mass media and the way they treat the presentation of death and dying. Trying to find an answer to the question of whether mass media can have an impact on changing attitudes of contemporary human being to death and dying. The thesis is divided into nine parts. The first four sections form the theoretical framework and characterize today's postmodern society, typical features of contemporary human being ?s behavior, his/her perception of the world and themselfves, the influ nce of education, culture and beliefs. The thesis also deals with the position of mass media in postmodern society, and briefly describes current research on the influence of mass media on people. It mentions the most common dividing of mass media technologies into television, radio, print and the Internet. On this theoretical framework is consequently based the analysis of the presentation of death and dying in various types of media - this part of the thesis is more practically oriented and is complemented by a number of pictorial material. It tries to capture the most significant features of the presentation of death and dying on TV (news, film, advertising) and radio (news and some opinion programs), in the broadsheets and tabloids as well as on internet news, blogs and social networks and also in internet advertising. The thesis concludes that the current mass media are nearly oversaturated with the death and dy ng topic, making the viewer (reader, listener) apathetic and easily accustomed to continuously increasing greater violence. Death pictured by media is unnatural and often violent, in which significantly collides with the lived reality. Media cause devaluation of death and lower its importance, which causes declining empathy towards the diseased and dying as well as the absence of respect for the deceased.
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