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Shifting Behaviour of Czech TV Viewers in Context of Rising VOD Platforms
Pančochářová, Natálie ; Macková, Veronika (advisor) ; Jirků, Jan (referee)
Television as a medium has demonstrated dominant status since its establishment. However, the consumption of audiovisual content is shifting towards new possibilities. Digitalization has led not only to the expansion and differentiation of the television market, but also to changes in the consumption of audiovisual content and consumer habits. Television broadcasting has no longer faced competition only from other television companies, but also from the internet and streaming service providers. The aim of the thesis was to explore how the behavior of Czech viewers has changed in the context of strengthening VOD (video on demand) platforms, which allow consumers to watch audiovisual content of their own choice without time constraints. The thesis focused on answering the following research questions: How has the behavior of Czech television viewers changed in the context of strengthening VOD platforms? Why people do (or do not) own televisions? What are the reasons of why television broadcasting is (or is not) attractive? Do VOD platforms have disadvantages? What attracts viewers to using VOD platforms? Where do people get their news from? In what direction should linear television broadcasting move in the future? To answer these questions, focus groups (group interviews) were used. A total of twenty-three...
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Comparison of selected two competing television stations broadcasting from the 21st century, according to content focus and structure audience
Šmalclová, Martina ; Šoltys, Otakar (advisor) ; Géla, František (referee)
The aim of the thesis is the comparison of two selected private television channels TV Barrandov and Prima Cool primarily according to content focus and audience structure and secondarily from the point of view of media discourse and speech acts. In the first theoretical part I define fundamental concepts such as television, digitization, audience, program schedule, target group, television viewership, media discourse and speech act. Further I characterize both television channels, define their program schedule, audience and present the results of rating. In the second practical part I use to compare program schedule a method of quantitative content analysis, which aims to compare the programming schedule of both television channels, define the differences in the structure of the program and answer research questions, which stands at its beginning. To comparison audience I use the questionnaire method. At the beginning of the method is determined by research sample and subsequently the method is applied. Results of the survey will allow an extensive description of the audiences of both television channels, determine which channel is more attractive and confirm if the results of the questionnaire method correspond with publicly available results of audience or are diametrical difference. In...
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Influence of domestic and foreign economic events on viewership of TV news in Czech republic
Procházka, Jan ; Stroukal, Dominik (advisor) ; Tříska, Dušan (referee)
This work represents the research of television audience of news programs in Czech Republic during the years 2008 to 2013 in order to capture the possible preference for specific viewers areas of economic events, or information. For the needs of econometric time-series analysis is assembled basic model, which is individually applied to a total of five time series of news programs. Econometric estimates suggest that key events increasing viewership of Czech news programs are riots and demonstrations in the territory of Czech Republic, with a positive effect on the ratings of up to 4.1%, or home catastrophic events that increase viewership up by 4.6%. The world macroeconomic events showed the negative effect of up to 2.4% for viewership of television news.
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