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Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!"
Jindrová, Eliška ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
This bachelor thesis Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!" presents an analysis of a campaign focused on promotion of tap water supply in restaurants. The aim is to present communication activities and creative processing of the project and also to show the perception of the campaign from the point of view of the proprietors of Prague gastronomical enterprises participating in the project based on a survey. The emphasis is put mainly on description of the marketing and communication mix, performed by the descriptive method. Connection between the topic of tap water promotion and the consumption of bottled water and other ecological problems in relation to obtaining drinking water are also mentioned, as is the situation of the tap water usage in restaurants in foreign countries. Media coverage of the campaign is also included in the thesis, followed by a final evaluation.
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Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!"
Jindrová, Eliška ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
This bachelor thesis Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!" presents an analysis of a campaign focused on promotion of tap water supply in restaurants. The aim is to present communication activities and creative processing of the project and also to show the perception of the campaign from the point of view of the proprietors of Prague gastronomical enterprises participating in the project based on a survey. The emphasis is put mainly on description of the marketing and communication mix, performed by the descriptive method. Connection between the topic of tap water promotion and the consumption of bottled water and other ecological problems in relation to obtaining drinking water are also mentioned, as is the situation of the tap water usage in restaurants in foreign countries. Media coverage of the campaign is also included in the thesis, followed by a final evaluation.
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The tap water in drinking regime for pupils of upper primary schools and the possibility of increasing consuption.
SVAČINOVÁ, Petra
This bachelor work (thesis) is focused on the importance of drinking tap water in the second grade of primary school and the posibility of increasing its consumption. The theoretical part deals with water resources on Earth and the water content in the body and foods, as well as differences in tap water from bottled water. The bachelor work is also focused on recording differences between these waters and consumption opinions. The main method of practical part was own questionnaire. This part provides some key findings, especially in the usage energy drinks to cover the common needs fluids at chosen age.
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Analyze of drinking water marketing
Baxa, Tomáš ; Procházková, Markéta (advisor) ; Kadlecová, Markéta (referee)
The aim of this bachelor's thesis is to chart marketing mix of drinking water in the Czech Republic in respect to the trends in the world. Together with this aim this thesis intend to compare these two marketing mixes of bottled drinking water and tap water and make the analysis of them to create recommendations about marketing of tap water. This bachelor thesis is divided into two parts. The first one contains theoretical chapters about marketing, marketing mix, marketing research and SWOT analysis. Second part contains definitions of terms drinking water, bottled drinking water, tap drinking water etc. This part also contains history of bottled drinking water and mostly analysis of marketing mix of both types of drinking water. In the conclusion of this bachelor thesis are made some recommendations about marketing of tap water to enhance the position of tap water on the market.
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