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Implementation of Business Intelligence in Otsuka Brano s.r.o. company
Jiříčková, Romana ; Pour, Jan (advisor) ; Rousek, Jiří (referee)
This thesis approaches the problem of business intelligence. The main goal of my work is to design a prototype business intelligence solution in particular machinery company Otsuka Brano Ltd. The solution is based on the company analysis, definition of strategic objectives and, user requirements. The thesis consists of two parts - theoretical and practical. In the theoretical part, the term of Business Intelligence is gradually clarified. The basic principles and components of the general architecture of Business Intelligence are also explained. The practical part concentrates on the analysis of the selected company. Vision and strategic objectives are defined. Based on those is the approach of the BI solution design. The benefits of my work consists of the analysis of Otsuka Brano Ltd. and the following design of business intelligence solution, which could be used by the company for tracking the performance of their goals. In addition, this prototype solution could help the company to decide, whether the practical use of BI is beneficial or not.
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Possibilities of strategic development of tourism in Chodsko area
WEBEROVÁ, Ivana
The main objective of this thesis is to evaluate the primary and secondary potential tourism development in Chodsko and then on the basis of the analysis suggest the possibility of strategic development of tourism with priorities and measures. Own proposals as strategic objectives are chosen to lead the strategic development of tourism in Chodsko. To meet all these goals were made situation analysis, SWOT analysis and problem analysis of surveyed area.
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The assumptions of tourism development in microregion Poděbradské Polabí
ČERNÁ, Alena
A diploma work was draw up on the theme The Assumptions of tourism development in microregion Poděbradské Polabí. The aim of this diploma thesis was to carry out the situation analyse of microregion Poděbradské Polabí, to carry out the SWOT analyse and to define the strategic goals of tourism development in choosen region. Microregion is famous because of its center ? spa town called Poděbrady. Advantages of this destination are profitable position, favourable climate and terrain, spa, history and varied offer of sports and social happening. Strategic goals were defined for spa and tourism, organization, publicity, tourism infrastructure and environment.
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Conflicts among recreational uses of Lužnice river
SOLAŘOVÁ, Pavlína
The main target of the thesis was to elaborate a project documentation that would focus on the solution of the conflicts caused by the recreational exploitation of the area. However, the results of preceding bachelor thesis (guestioning of visitors and situation analysis), interviews and of SWOT, PEST analyses pointed to the existence of several conflict issues. Based upon the current situation of the area, strategic targets, measures and tourism development plan were presented. The biggest problem of the area is an underdeveloped infrastructure of tourism and inferior accomodation with a high level of services. Presented project is dealing with a motel building in the camp, which should grafity all requierements of the tourists.
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Analysis and concepts of Business Intelligence solutions and applications (in AMATI - Denak, Ltd.)
Hnilička, Václav ; Pour, Jan (advisor) ; Štípek, Jiří (referee)
The main object of this bachelor thesis is to analyze particular medium-size company and on the basis of this analysis to suggest Business Intelligence solution for needs of senior management. Whole thesis is divided to two basic parts. The first is focused on teoretical approach of Business Intelligence solution, components, from which the final form of solution may consist and its location in information system of organization. The purpose of second part is the analysis of company from which we get the strategic goals and from them to continue to plan the project whereby the preliminary analysis can be made. Based on processed analysis there was a proposal adopted of different components of Business Intelligence's solution. Everything is taking place over the company's given data. The main benefits of this thesis are in made analysis of company and elaboration of project of Business Intelligence introduction. Although the project is made in limited conditions, the senior management is providing a Business Intelligence technology overview and its possibilities of utilization. Another benefit is the possibility of utilizing the procedure by implementing of similar solutions in companies of the same focus.
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Theoretical and practical aspects of Balanced Scorecard
Vysloužil, Radovan ; Fibírová, Jana (advisor) ; Šoljaková, Libuše (referee)
The thesis deals with Balanced Scorecard (BSC) method from the related theoretical and practical point of view. Starting point of the thesis focuses on the content of Balanced Scorecard that is expressed by the analysis of the two key functions of BSC -- BSC as a measurement system and BSC as a strategic management system. The content analysis of BSC is accompanied by the description of the suitable techniques that can be used in the process of creating BSC. On the basis of gained information of the content aspects and the suitable techniques is created proposal of BSC system for real Train Engineer a.s. Corporation.
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Strategy map of a catering company
Křivánková, Marie ; Mlejnková, Lena (advisor) ; Kiráľová, Alžbeta (referee)
In the diploma thesis Strategy map of a catering company the strategic map of a model catering company operating on Czech market has been constructed. Strategy map was chosen as a transparent and effective measure concerning the important parts of the strategy of the concrete company in a way of visual shortcut in line with the well-known methodology: KAPLAN, Robert S., NORTON, David P.: Strategy Maps, Harvard Business School Publishing Corporation, Boston 2004. ISBN 1-59139-134-2. In the theoretical part of this diploma thesis the basic elements important for the construction of the strategy map were described and also the professional services of the catering company were presented. In the practical part the catering market of Czech Republic is analysed and then, on the basis of determined opportunities, the newly founded company VIP Catering is being modelled. This company addresses VIP clients with the offer of first class quality VIP services. Subsequently its mission, vision, SWOT analysis were determined, strategic goals were analysed and divided into four basic perspectives and reliable key performance indicators were suggested. Consequently strategic iniciatives and appropriate organization structure were developped. At the end of the practical part the strategy map for the VIP catering company was designed and the causal relationships among the strategy elements were outlined. The main result of the diploma thesis lies in the originally constructed strategy map on of a newly established catering company operating on Czech market.
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Daňová politika Evropské unie - strategie a harmonizace
Kadlecová, Lucie ; Kubátová, Květa (advisor)
Práce pojednává o problému harmonizace daní v rámci EU, a to jak o harmonizaci daní přímých, tak i daní nepřímých. Úkolem této práce je zjistit, jaké jsou strategické cíle EU v daňové oblasti, kdy se předpokládá jejich splnění, popř. zda již některé dílčí cíle byly splněny. Dále je zde popsána legislativa, která se týká oblasti daní, a to jak primární tak i sekundární zdroje. Práce dále pojednává o aktuální daňové politice EU a jejich perspektivách, zmíněny jsou i argumenty odpůrců harmonizace.
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Implementation of Business Intelligence in building industry
Melichar, Jan ; Novotný, Ota (advisor)
Diploma thesis is focused on the strategic performance management and Business Intelligence domain. Main objectives of the thesis are to define strategic goals of building enterprise by help of the Balanced Scorecard (BSC) concept and to assign specific metrics to these strategic goals. Another objective of this work is to design Business Intelligence (BI) implementation which means building a data warehouse upon company data, multidimensional cubes and user-defined reports. Initial theoretical principles are described in the first part of this work in which main issues of strategic performance management, BSC concept and BI domain are specified. In the practical part the strategic goals and specific metrics of building enterprise are defined. The output of this chapter is an overall strategic map containing strategic goals with assigned metrics and also comments describing mutual relationships of these goals. Next chapter deals with building a data warehouse upon company data, multidimensional cubes and user-defined reports with measured values interpretation. Contribution of the thesis consists in the enterprise management model upon BSC concept which helps specify strategic goals and also the design of BI implementation which should simplify monitoring of these strategic goals by the help of the metrics specified. Another contribution for building industry enterprise management can be an overview of main BI technologies and the ways and means of its practical application.
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