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Development of Business Activities of Company ZETOR TRACTORS a. s.
Špaček, Daniel ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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Business Activities Development of Company KRÁLOVOPOLSKÁ, a.s.
Balko, Michal ; Kouklík, Michal (referee) ; Šimberová, Iveta (advisor)
This thesis deals with business development of company KRÁLOVOPOLSKÁ, a.s. First part of the thesis is focused on theory, basic terms and methods used in business. Based on the theoretical basis, current status of the company and market environment will be analyzed. The major goal of the thesis is a proposal part including recommendations in order to gain new customers, strengthen relationships with the existing ones and maintain the current company’s market position.
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Development of Business Activities of Company ZETOR TRACTORS a. s.
Špaček, Daniel ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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Business Activities Development of Company KRÁLOVOPOLSKÁ, a.s.
Balko, Michal ; Kouklík, Michal (referee) ; Šimberová, Iveta (advisor)
This thesis deals with business development of company KRÁLOVOPOLSKÁ, a.s. First part of the thesis is focused on theory, basic terms and methods used in business. Based on the theoretical basis, current status of the company and market environment will be analyzed. The major goal of the thesis is a proposal part including recommendations in order to gain new customers, strengthen relationships with the existing ones and maintain the current company’s market position.
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Analysis of the competitiveness of the selected entity focusing on strategic management.
HRDLIČKOVÁ, Hana
The theme of the thesis is Analysis of the competitiveness of the selected entity focusing on strategic management. The aim of my thesis was to analyze the competitiveness of the company Propagační podnik, s. r. o. and to focus especially on strategic management. The internal and external environment of the company was analyzed by using methods of strategic management and questionnaire survey. Also its market position was evaluated. The company should work its strengths and eliminate its weaknesses. The company should try to use all the opportunities from the individual segments and to monitor threats from the external environment too. The main task was to determine an appropriate strategy to increase the competitiveness. All set on the basis of the analysis. For clarity in the work are used clear tables and graphs that help to better describe the observed data from the survey.
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