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The Nationalized Beer. Brewing Industry in Central Bohemia 1945-1955
Šperl, Jiří ; Vojtěchovský, Ondřej (advisor) ; Janáč, Jiří (referee)
After the Second world war in Czechoslovakia as well as in most European countries there was a tendency to implement into the economy the principles of nationalization, planning and production rationalization. However, in reality the use of these rules encountered difficulties that had not been expected neither by political nor economic areas. It was not only the issue of the rate and form of interventions into the economy from the communist and non-communist parties but also disputes and fights for pushing through particular interests which were being accompanied by a radical form of expropriation done by the communists after the overthrow in February 1948. The aim of this paper is to analyse the nationalization development in brewing industry which belonged to traditional Czech industrial branches and despite its considerable capital and production concentration it preserved a high level of diversity ranging from mass- production to family facilities. This paper will deal with e.g. mechanisms of occupying of leading positions, nationalization impact and effect of political changes on employees, unions activities, production management strategies (reaching the plans of governmental institutions, socialist competition among companies), by the influence of state programmes, improvement of population...
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Critique of current consumer society
Jelínková, Klára ; Rosenfeldová, Jana (advisor) ; Zezulková, Markéta (referee)
This bachelor thesis is aimed to provide a characteristic of current consumer society. First part is dedicated to its definitions and evolution. The thesis is based on three-phased classification according to Lipovetsky, there is a discussion between his concept and other authors who were selected by the method of literary research. The selected authors agree that the consumer society entered the current phase in the period of the 1970s and 1980s. As a result of globalization and the associated socio-economic changes, one of its most distinctive features is strong individualism. Conspicious consumption, such as the consolidation of the status position, is receding in the background, today's consumers express their own identity through the consumption. Consumption has grown into culture, it became a lifestyle. Consumers are producers of this culture. The paper also discusses the negative consequences of excessive consumption. The last part is devoted to the issue of Critical Marketing Studies, which tries to critically approach marketing activities and also develops awareness of non-commercial marketing activities.
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The car as a place to live?
Maršálek, Jan ; Šimůnek, Michal (advisor)
A personal car belongs among the key aspects of living in developed countries and as such is being connected to a number of social meanings that people are not very often aware of. A car represents a materialization of our freedom of movement, it is considered to be a status symbol, for some it may be a personal kind of sanctuary, specific personal space etc. People do spend more and more time in cars and yet, they are very restrictively able to reflect to what other activities do they use their car for or what kinds of technology do they use while driving or just being a passenger. Activities people do during driving as well as a variety of stuff they get to fill their newly bought car may be very interesting for understanding consumer behaviour of car-drivers. The main purpose of this thesis is to try to understand what, when and why do people buy to put into their cars, to describe the consumer behaviour of those who nearly live in their cars. The methodology is based e.g. on questionnaire survey. As a very interesting alternative may be also seen a qualitative method of interviews supported with photography (comparison with e.g. G. Bell. 2011. Unpacking Cars: Doint Anthropology at Intel. Anthronotes 32(2), 1-6. Available in http://anthropology.si.edu/outreach/anthnote/Fall2011web.pdf ).
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The Nationalized Beer. Brewing Industry in Central Bohemia 1945-1955
Šperl, Jiří ; Vojtěchovský, Ondřej (advisor) ; Janáč, Jiří (referee)
After the Second world war in Czechoslovakia as well as in most European countries there was a tendency to implement into the economy the principles of nationalization, planning and production rationalization. However, in reality the use of these rules encountered difficulties that had not been expected neither by political nor economic areas. It was not only the issue of the rate and form of interventions into the economy from the communist and non-communist parties but also disputes and fights for pushing through particular interests which were being accompanied by a radical form of expropriation done by the communists after the overthrow in February 1948. The aim of this paper is to analyse the nationalization development in brewing industry which belonged to traditional Czech industrial branches and despite its considerable capital and production concentration it preserved a high level of diversity ranging from mass- production to family facilities. This paper will deal with e.g. mechanisms of occupying of leading positions, nationalization impact and effect of political changes on employees, unions activities, production management strategies (reaching the plans of governmental institutions, socialist competition among companies), by the influence of state programmes, improvement of population...
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