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Communication with the Media within PR of FC Viktoria Plzeň, a.s.
Kaliba, Tomáš ; Ruda, Tomáš (advisor) ; Voráček, Josef (referee)
Title: Communication with the Media within PR of FC Viktoria Plzeň, a.s. Objectives: The main objective of this work is to evaluate nowadays FC Viktoria Plzeň communication with media, all this based on theoretical knowledge, observation, interviews with club representatives and questionnaires filled out by sports journalists, and subsequently to propose possible arrangements that could lead to a better relations with journalists, i.e. those relations that influence image of the club in media. Methods: Practical part consists of a description of the present situation based on a synthesis of information acquired from an interview with the club press agent and those acquired by observation I made myself in a role of a journalist directly at the FC Viktoria Plzeň stadium in Pilsen. Then the situation is confronted with theoretical knowledge from literature and journalists survey data. Results: The results of this work revealed several deficiencies. Concerning the premises designated for journalists one of them is primarily absence of tables in the press area and unsuitable toilets common with spectators. Establishment of a permanent mix-zone, mutual cooperation with journalists in composing questions for audio recordings or placing a TV screen broadcasting matches in a press box would mean improvement...
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How Did Sport Journalism Change in Czechoslovakian Press after 1948? Comparing Periods 1945-1948 and 1953-1958
Řanda, Tomáš ; Lukšů, David (advisor) ; Trunečka, Ondřej (referee)
Master's thesis called How Did Sports Journalism Change in Czechoslovakian Press after 1948? Comparing Periods 1945-1948 and 1953-1958 deals with the development and comparison of sports journalism in post-war Czechoslovakia and through the qualitative content analysis of three selected sports periodicals (Ruch v tělesné výchově/Ruch v tělovýchově a sportu, Stadion, Československý sport). Research focuses on media reports, graphic and language changes and organizational development of the periodicals. Secondary subjects are the fate of selected editors, the post-war development of the Sports Journalists Society and the unification of physical education movement. The author used the rich archive material of individual editions of sports periodicals and sources from the National Archives. Secondarily he used the review literature on media development and journalism after World War II, using historical monographs to analyze the historical context that is absolutely crucial to understanding post-war developments in Czechoslovakia and the press.
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Self-reflection of the Czech sport journalists working between 1980 and 1999 in printed media and the influence of ideology on their role in society
Stránský, Luděk ; Skalecká, Veronika (advisor) ; Bednařík, Petr (referee)
The thesis titled Self-reflection Of Czech Sport Journalists Working Between 1980 And 1999 In Printed Media And The Influence Of Ideology On Their Role In Society focuses on a question of whether the work of writing sport journalists was influenced by the ruling ideology before 1989. The thesis is based on biographical interviews of five sport journalists, which were taken while using the help of oral history research method. The sport journalists bring their testimonies, memories, experiences and stories associated with the period of normalization, the Velvet Revolution and the post-revolutionary period. The biggest emphasis is placed on a degree of impact of the ruling ideology on the editorial process before 1989. Therefore the thesis touches themes of self-censorship, targeted campaigns, relationships of the journalists to the Communist Party of Czechoslovakia or to The National Security. The work brings views of still writing sport journalists, who evaluate their motivation to do the profession, their ongoing journalistic career and the role of sport journalists in society. This study is a contribution to oral-historical research on the period of normalization and to understanding the influence of ideology on the media activity before 1989. This thesis extends the knowledge of sports...
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Communication with the Media within PR of FC Viktoria Plzeň, a.s.
Kaliba, Tomáš ; Ruda, Tomáš (advisor) ; Voráček, Josef (referee)
Title: Communication with the Media within PR of FC Viktoria Plzeň, a.s. Objectives: The main objective of this work is to evaluate nowadays FC Viktoria Plzeň communication with media, all this based on theoretical knowledge, observation, interviews with club representatives and questionnaires filled out by sports journalists, and subsequently to propose possible arrangements that could lead to a better relations with journalists, i.e. those relations that influence image of the club in media. Methods: Practical part consists of a description of the present situation based on a synthesis of information acquired from an interview with the club press agent and those acquired by observation I made myself in a role of a journalist directly at the FC Viktoria Plzeň stadium in Pilsen. Then the situation is confronted with theoretical knowledge from literature and journalists survey data. Results: The results of this work revealed several deficiencies. Concerning the premises designated for journalists one of them is primarily absence of tables in the press area and unsuitable toilets common with spectators. Establishment of a permanent mix-zone, mutual cooperation with journalists in composing questions for audio recordings or placing a TV screen broadcasting matches in a press box would mean improvement...
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The sports journalist and his social role: comparative perspective
MLS, Martin
The subject of the theses is sports journalism, the part of Czech media sphere slightly neglected by academics. The main focus is on Czech sports journalists (without consideration of their specific professional interest) and their social role. This paper has sociological character and its goal is to compare Czech sports journalism in two periods - during the period of ´propagandistic-promotion role´ of media defined politically (primarily by Communist Party) before 1989 and during contemporary period of commercialized and entertaining media - and to compare these two periods. The text can be understood as a contribution to the role of media within the framework of out-of-school education. Theses also contains the analysis of sports journalists role before 1989 and today: only aspect of sports journalists business which did not changed during last twenty years is the essence of their profession. One of two main methods used in this paper is qualitative analysis of questionnaires collected in an email survey: we could compare working conditions and profession opinions of five regional sports journalists. The text also offers professional portraits of respondents which are based the interpretation of their answers. These answers were interpreted by the author from the comparative perspective. Findings and conclusions were used for developing the typology of sports journalists which contains five genuine types of sports journalists. All types are described from several angles and to each type one respondent of our research is allocated as a representative. At the end, author offers critical evaluation of the typology and possibilities of future work on the topic of sports journalism.
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