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Establishing Code of Ethics
Maselli, Lukáš ; Šula, Ivan (referee) ; Černohorská, Lenka (advisor)
This thesis approaches the topic of ethics, both from a theoretical perspective and from the perspective of its application in business in the Czech Republic. It also intends to discover how the issue of business ethics is addressed and which ethical aspects are most significant in a certain field of business. The results of the thesis are based on the analysis of business ethics in the energy industry in the Czech Republic and also on the analysis of the ethical codes (codes of conduct) of specific companies active in the energy industry in the Czech Republic. From the outcome of these analyzes I will be able to create a ready-to-use draft of a code of ethics (code of conduct) for a company already doing business or planning to do business in this field.
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Corporate Social Responsibility in the Ghanian Banking Industry
Yeboah, Dennis
Yeboah, D. Corporate Social Responsibility in the Ghanaian Banking Industry. Diploma Thesis. Brno: Mendel University, 2020. This diploma thesis topic refers to a new concept which is Corporate Social Responsibility in the Ghanaian banking industry. In developing countries of which Ghana is no exception, the CSR concept is still at the developing stage. This thesis was conducted with two key specific objectives, which are: first to assess the current CSR situation of selected banks which are: Barclays Bank of Ghana and Raiffeisen Bank of the Czech Republic, with the aim of reviewing their CSR initiatives and projects towards the society. Secondly, to assess the reporting model of CSR activities using GRI methodology. Secondary data in the form of CSR reports and information sourced from various websites of the banks were used and analyzed. It was found that both banks engaged in several initiatives including education, youth empowerment, entrepreneurship and environmental projects which ensures the greater welfare of the people, society and the environment. In respect of the second objective, it was found that banks present comprehensive reports which captured most of the GRI methodology which suggest that CSR reports look better now when compared to those presented in years before this review. However, in a more specific sense, Barclays Bank Ghana Ltd did not include; energy, emission, effluents and waste, details of employment, product and services responsibility which were a significant part of the GRI methodology. As a result, this study recommends a review of the reporting model used by Barclays Bank to capture most of not all the GRI indicators. Moreover, both banks are encouraged to engage in partnerships with other specialized organisations order to produce high-quality CSR initiatives, projects and reports.
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Společenská odpovědnost firem v ruském leteckém průmyslu
Shilkova, Nadezda
Shilkova N. Corporate social responsibility in the Russian aviation industry. Diplo-ma thesis. Brno: Mendel university in Brno, 2020. This thesis deals with the general concept of corporate social responsibility, whose principles and benefits are applied to the market of Russian air transport. The main aim of the thesis is to propose recommendations in the field of CSR to Rus-sian organizations operating in the aviation sector. The introductory chapter de-fines the concept of Corporate Social Responsibility, describes the methods of CSR evaluation and reporting and analyse the specific features of the concept in Russia and the aviation industry. This part serves mainly for better orientation in this is-sue, for comparison of different opinions and depicting the main CSR and sustaina-ble development challenges faced by Russian airlines in the sector. Qualitative and quantitative research shows that in the aeronautical industry, it is necessary to distinguish between large and small and medium - sized enterprises when as-sessing CSR activities. Based on these results, it assesses both common and differ-ent CSR characteristics in individual airlines. Large enterprises have an active ap-proach to and engage in socially responsible activities; as part of further develop-ment, it is important that they focus on reporting on their results. Small and medi-um-sized enterprises are passive in CSR activities and if they do some activities as part of their normal functioning, the main reason is the lack of information about the whole issue and possibilities of development in this area and financial de-mands. The proposed solutions contain generalized principles applicable to the entire aviation sector and a practical example in the form of a case study. The pro-posed CSR strategies will help Russian aviation companies to become more com-petitive and overcome obstacles to the understanding and successful functioning of CSR.
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Corporate Social Responsibility and its Effect on Consumer Preferences in Ghana
Sarpong, Jessica Aferi
Abstract The study set out to examine the effects of Guinness Ghana Breweries Ltd CSR activities on the company’s brand using the Triple Bottom Line. The study examined the CSR practices and programmes of Ghana Breweries Limited. Fifty (50) respondents made of staff and managment of Ghana Breweries Limited were sampled to answer questions in relation to CSR practices and programmes of Ghana Breweries Limited. The study concludes that despite the widely held view that CSR activities are just another tool for marketing products, CSR programmes actually have significant effect on the brand preference of companies. The study also concludes that other activities such as promotions, advertisement, and quality customer services and products quality are also other factor that affects the preference of GGBL products. However other companies that engage in only traditional methods to promote their brand did not have their brand preference increases in an increasing rate. The study concludes that CSR activities and programmes could have a significant effect on the preference of brand and product
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Globalization: social-political effects of activities of multinational corpotations
Koryntová, Adéla ; Havlík, Radomír (advisor) ; Tichá, Milena (referee)
This thesis entitled "Globalization: the sociopolitical consequences of the activities of supranational corporations" examines the effects of actions of supranational organizations in the process of globalization, on the basis of contemporary sociological literature. In the first two chapters I assess the process of globalization itself and its most important aspects. The third chapter inspects the supranational corporations, their development, functioning and characteristic attributes and then presents the consequences of these actions. The final chapter focuses on socially responsible behavior.
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The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.
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Corporate Social Responsibility
Fousek, Pavel ; Margarisová, Klára (advisor) ; Radka, Radka (referee)
The thesis deals with the issues of Corporate Social Responsibility (CSR). This topic is quite wide and the concept of sustainability is currently considered to be very important and actual.The main aim of the thesis is to evaluate the CSR in the company TNT Express focusing on the perception of the CSR concept, the motives for implementation of CSR and the effectiveness of the communication channels. There are described the current CSR activities of TNT Express in the Chapter 4. The thesis comprises two key parts. The Chapter 3 is dedicated to the theoretical basis. Especially the stakeholders theory, the three pillars of CSR, the arguments of proponents and opponents of the CSR approach, the CSR communication tools and a brief summary of the new conceptions of CSR are described in this part.The literature review is followed by the part of the research. The research is based on the study of secondary data and the other information comes from the interviews with both internal and external stakeholders.The research results are analyzed and summarized, the strengths and the weaknesses are revealed and new company strategy in the sphere of CSR is proposed with respect to the potential opportunities and threats.
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Corporate Social Responsibility: cooperation between businesses and non-profit organizations
Bajerová, Kateřina ; Margarisová, Klára (advisor) ; Radka, Radka (referee)
The objective of the thesis is to define key points of successful cooperation between businesses and non-profit organizations. The thesis is focused on Corporate Social Responsibility in terms of cooperation with a nonprofit sector. The theoretical part of the thesis defines the introduction into CSR topic, the introduction into non-profit organizations, types of cooperation, partnership of both sectors and criticism of CSR.
The practical part of the thesis consists of a research, which is made by three research surveys. The first research survey uses the method of the secondary document analysis. Another two surveys are realized through semi-structured interviews. The interviews are taken with both sectors to deliver complex research results. Firstly with specialists from businesses and secondly with non-profit organizations specialists. Four key results come from the research and these significantly increase the success of mutual cooperation. These are accuracy prepared strategy, clear expectations on both sides, equal partnership and mutual respect of the expected standard.
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