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Marketing Mix of Company REEX, spol. s r.o.
Jiříková, Iva ; Sláma, Tomáš (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on analyzing the development of marketing activities of company REEX, spol. s r.o. The company deals with creating advertising and communication campaigns. The theoretical part primarily focuses on marketing mix, marketing communication, customer relationship management and marketing by target groups. In the practical part I will analyze current status of the company, its external and internal surroundings and I will make SWOT analysis. I will compile suitable marketing plan for company REEX, spol. s r.o. based on results from analysis.
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Software for Communication and Configuration of JSD600 Data Collection Unit
Pajgrt, Michal ; Kreslíková, Jitka (referee) ; Kotásek, Zdeněk (advisor)
This diploma thesis describes a JSD600 unit intended for mathematical processing, measuring and data recording. The JSD600 unit is highly intended for industrial measuring of water steam energy delivery.First part of the work focuses on basics of the JSD600 unit detailing and describing main structures and principles for relevant data storing.Next part summarizes some basic facts and knowledge from the area of industrial liquid flow, energy measuring and describes water steam states. All these points within this range are needed for dilemma understanding.Last task deals with complete list of communication datagrams, which have been used for communication with JSD600 unit, including a main packet of structure descriptions.The second part of this dissertation brings the unit setup application description including some implementation details of the most interesting parts.
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Analysis and E-Commerce Optimization
Pírková, Hana ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
Bachelor thesis creates the proposal of an e-commerce company in Brno, called Železářství Oldřich Barták, spol. s r.o. Based on the analysis of the current state of e-commerce and theoretical background it brings in the draft comprehensive solutions for the optimization of e-shop and improved e-marketing propagation in the field of e-commerce, all in the company mentioned above.
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Analýza finanční situace vybraného podniku s přihlédnutím k jeho lokalizaci
Langová, Markéta
The thesis is based on the company's financial statements, which have become the basis for the financial analysis. The aim of this diploma thesis is to evaluate the financial situation of the company in the years 2010 - 2016, to identify the efficiency of its management and to propose possible improvements for the future. The secondary objective is also to assess the quality of the business environment. The work is divided into two parts, a theoretical and a practical part. The theoretical part explains the concept of financial analysis, its most commonly used methods, and the criteria for assessing the business environment. In the practical part there is applied financial analysis of a selected company.
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Software for Communication and Configuration of JSD600 Data Collection Unit
Pajgrt, Michal ; Kreslíková, Jitka (referee) ; Kotásek, Zdeněk (advisor)
This diploma thesis describes a JSD600 unit intended for mathematical processing, measuring and data recording. The JSD600 unit is highly intended for industrial measuring of water steam energy delivery.First part of the work focuses on basics of the JSD600 unit detailing and describing main structures and principles for relevant data storing.Next part summarizes some basic facts and knowledge from the area of industrial liquid flow, energy measuring and describes water steam states. All these points within this range are needed for dilemma understanding.Last task deals with complete list of communication datagrams, which have been used for communication with JSD600 unit, including a main packet of structure descriptions.The second part of this dissertation brings the unit setup application description including some implementation details of the most interesting parts.
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Analysis and E-Commerce Optimization
Pírková, Hana ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
Bachelor thesis creates the proposal of an e-commerce company in Brno, called Železářství Oldřich Barták, spol. s r.o. Based on the analysis of the current state of e-commerce and theoretical background it brings in the draft comprehensive solutions for the optimization of e-shop and improved e-marketing propagation in the field of e-commerce, all in the company mentioned above.
|
|
|
Marketing Mix of Company REEX, spol. s r.o.
Jiříková, Iva ; Sláma, Tomáš (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on analyzing the development of marketing activities of company REEX, spol. s r.o. The company deals with creating advertising and communication campaigns. The theoretical part primarily focuses on marketing mix, marketing communication, customer relationship management and marketing by target groups. In the practical part I will analyze current status of the company, its external and internal surroundings and I will make SWOT analysis. I will compile suitable marketing plan for company REEX, spol. s r.o. based on results from analysis.
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