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Návrh marketingové propagace pro Farmu pod kopcem
Talácková, Hana
Talácková, H. Proposal of marketing promotion for Farma pod kopcem. Bachelor thesis. Brno: Mendel University in Brno, 2020. The bachelor thesis deals with the proposal of marketing promotion for family farm. Farma pod kopcem is involved in agro-tourism and dairy production. Mar-keting promotion is created by using local and internet tools. The literary part defines the basic concepts of marketing communication and digital marketing. The analytical part contains analysis of environment, market and internet promotion. The target group is defined using a questionnaire survey. Summarizing the results of the above analysis and questionnaire survey is a SWOT table that determines the appropriate marketing strategy. The proposal part includes proposal for offline and online promotion of the farm. The conclusion contains a table with the total cost calculation for the proposed promotion.
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Vnímání textové stránky příspěvků na sociálních sítích a jeho využití pro marketingové účely
Hájek, Radek
The diploma thesis focuses on the perception of the text in social media posts and the impact of its minor modifications on users. Eye-tracking research and in-depth interviews have identified factors that have a major impact on the time of observation and the user´s overall evaluation of the posts. There were 38 respondents in research who were in total presented with 11 stimuli which were simulating different Facebook news feeds with different posts. Based on obtained results, the aim of this work was fulfilled, which was to set recommendations for creating text posts in marketing communication on social networks.
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Vliv influencer marketingu na nákupní chování generace Z
Letfusová, Adéla
Letfusová, A., Influence of Influencer marketing on purchasing behavior of generation Z, Brno, 2021, Bachelor thesis, Mendel University in Brno, Faculty of Regional Development and International Studies This bachelor thesis is focused on influence of Influencer marketing on the shopping behavior of generation Z. The aim of this work is find out how generation Z responds to the stimuli of influencer marketing and the extent to which influencer marketing affects consumption behaviour.
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Návrh on-line marketingové strategie pro kavárnu "Fügner Café"
Yerengaliyeva, Guldana
The bachelor's thesis deals with the proposal of an online marketing strategy for the Fügner Café. The work is divided into theoretical and practical part. The theoretical part defines the basic concepts of marketing, internet marketing, all important concepts needed to study the issue. The practical part is devoted to the analysis of the current state of society, the analysis of competition. Based on these analyses, a SWOT table and then a SWOT matrix are compiled. This section con-tains a website design, suggestions and recommendations for the following promotion. These include SEO optimization of the website, PPC advertising, promotion on social networks and a campaign on Google Ads. At the end of the practical part is a financial evaluation of all marketing activities needed to implement a marketing strategy.
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Využití IT k propagaci města Chanty-Mansijsk
Martynova, Elizaveta
Martynova, E. Promotion of the town Khanty-Mansijsk with the use of IT. Bachelor thesis. Brno: Mendel University, 2020. The bachelor thesis deals with the creation of marketing strategy with the use of information technologies in order to improve the promotion of Khanty-Mansijsk in the field of tourism. Thesis is divided in two parts – theoretical and practical part. The theoretical part consists of defining the basic concepts of tourism and electronic marketing. The practical part is designed to analyse the current state of promotion of a selected tourist destination. PESTE analysis, SWOT analysis, questionnaire survey and quality research will be used to find out the information needed for this part of the thesis. The results of the analysis will then be used to define individual steps to improve the promotion and public awareness of the tourist destination. These steps will primarily involve adjusting the official site and improving the promotion of the area through social networks.
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Využitie fenoménu FOMO v rámci komerčnej komunikácie na sociálnych sieťach
Adamková, Katarína
Adamková, K. Use of the FOMO phenomenon in commercial communication on social networks. Diploma thesis. Brno: Mendel University, 2022, Faculty of busi-ness and management. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. This diploma thesis deals with the use of the psychological phenomenon FO-MO (Fear of Missing) in commercial communication on social networks. With the help of eye tracking and guided in-depth interviews, FOMO marketing tools and their impact on consumer behavior on the Instagram social network were re-searched. Based on the results of both research methods, practical recommenda-tions were compiled for companies to use in promotional campaigns using the FOMO phenomenon.
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Influencer marketing v oblasti sportu a jeho vliv na generaci Y
Hřebíčková, Michaela
HŘEBÍČKOVÁ, M. Influencer marketing in the area of sport and its impact on generation Y. Bachelor thesis. Brno: Mendel University, 2021. The bachelor thesis deals with the impact of influencer marketing in the area of sport on generation Y, especially on Instagram. This thesis consists of a theoretical part and own part of the thesis, which includes an analysis of data acquired by qualitative survey in the form of interviews with 5 respondents. It also contains a quantitative survey in form of questionnaires, where 157 respondents answered. The results of these surveys show that generation Y in the area of sport is not much influenced by influencer marketing, but also that companies should use this method of promotion and combine it with other forms of marketing communication. Based on these findings, a recommendation is proposed for companies with which other forms of marketing communication influencer marketing to combine.
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Marketingový plán Hotelu Prometeus
Menšíková, Marie
Menšíková, M. Marketing plan of the Prometheus hotel. Bachelor thesis. Brno: Mendel University in Brno, 2021 The bachelor thesis is focused on improving the internal and external PR of the hotel using modern information technologies. Hotel Prometheus offers services in accommodation, rental of conference rooms, family celebrations and weddings. The literary part of the bachelor thesis explains the basic concepts in the field of categorization of accommodation, marketing and internet marketing. The analytical part describes the current state in the field of internal and external environment of the company and the use of current forms of marketing communication. The design part contains recommendations for management and promotion. At the end of the work is a table with a calculation of costs that result from the proposals.
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Marketingová komunikace sportovního klubu Brno Sígrs
Mlčák, Miloň
This bachelor thesis deals with marketing communication of the Brno Sígrs sports club, focusing on the use of social networks as one of the communication tools. Using the results of a questionnaire survey, the thesis describes how much time respondents spend on individual social networks and what posts they prefer. The aim of the work is to propose appropriate measures to improve the organizations marketing communication with fans. Using the results of the questionnaire survey and secondary data, a target group was created for followers and potential users, for which appropriate measures were also proposed.
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Vliv online komunikace na tvorbu obchodní strategie
Růža, Štěpán
The thesis presents the social media Facebook and Instagram as a type of sales promotion of electronics. The determinants of successful communication on social media have been identified by using questionnaires and interviews. The attention has been concentrated on the generation Y behaviour on social media: on the promotion perception, motivation of following business profiles, but also on the identification of factors influencing the purchase. The outcome of the the-sis is a recommendation on how to create a business strategy on social media in the electronics industry.
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