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Marketing Communications of Business Firm Archmanic s.r.o.
Bartáková, Kateřina ; Medlín, Dušan (referee) ; Mráček, Pavel (advisor)
The target of this thesis is to design appropriate communication tools and channels from Marketing Communications area mainly for Business companies which engage in architectonic and project field. Recourses of this thesis will be theoretical findings from area of contemporary trends in Marketing Communication. These are applied in an analysis of present day state of the company. They are an initial point for particular design of Marketing Communication of the given company herewith.
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Company Communication Strategy
Uherková, Marie ; MSc, Peter Marcely (referee) ; Schüller, David (advisor)
Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.
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The Impact of Media on Consumer Behaviour in the Energy Sector
Sedláček, Štěpán ; Hála, Tomáš (referee) ; Langerová, Petra (referee) ; Šedrlová, Magdalena (advisor)
This bachelor thesis deals with the analysis of the aspects that prevent or allow the integration of the principles of social networks into the system of smart meters as well as the study of their potential and possibilities of implementation. The issue of how the future smart grid consumer will benefit from the future smart city grid services are hot topics. Here, a survey is presented that focuses on these aspects. An analysis of the survey results and key messages identifies view of the people on the topic and proposes directions that may be followed when designing applications and services of residential smart city consumers.
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SEO Optimalization and E-marketing of the Web Sites
Peťovský, Vojtěch ; Svoboda,, Radomír (referee) ; Luhan, Jan (advisor)
Bachelor thesis is divided into two parts. The first part solves web presentation and suggestion of its SEO. The second part focuses on the superstructure: Marketing on the Internet or e-marketing. Result of the work should be finding how much SEO and e-marketing are effective to increase the number of visitors of website thereby increase sales. These two proposals are then evaluated in economic terms.
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Cyberbullying of childeren uder 15 years of age
KOSOBUDOVÁ, Lenka
The bachelor's thesis deals with the issue of cyberbullying of children under the age of 18 from the perspective of the aggressor. The aim of the theoretical part is to identify and describe the aspects that lead the aggressor to commit cyberbullying, what techniques he uses and how OSPOD, which deals with this issue, will work with him. The research part is formed by qualitative research, which is created through guided interviews with OSPOD employees. I will try to clarify this research. The research deals with the aggressor of cyberbullying in general and the solution of this social group from the point of view of OSPOD.
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Marketing Communications of Business Firm Archmanic s.r.o.
Bartáková, Kateřina ; Medlín, Dušan (referee) ; Mráček, Pavel (advisor)
The target of this thesis is to design appropriate communication tools and channels from Marketing Communications area mainly for Business companies which engage in architectonic and project field. Recourses of this thesis will be theoretical findings from area of contemporary trends in Marketing Communication. These are applied in an analysis of present day state of the company. They are an initial point for particular design of Marketing Communication of the given company herewith.
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The Impact of Media on Consumer Behaviour in the Energy Sector
Sedláček, Štěpán ; Hála, Tomáš (referee) ; Langerová, Petra (referee) ; Šedrlová, Magdalena (advisor)
This bachelor thesis deals with the analysis of the aspects that prevent or allow the integration of the principles of social networks into the system of smart meters as well as the study of their potential and possibilities of implementation. The issue of how the future smart grid consumer will benefit from the future smart city grid services are hot topics. Here, a survey is presented that focuses on these aspects. An analysis of the survey results and key messages identifies view of the people on the topic and proposes directions that may be followed when designing applications and services of residential smart city consumers.
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Company Communication Strategy
Uherková, Marie ; MSc, Peter Marcely (referee) ; Schüller, David (advisor)
Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.
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SEO Optimalization and E-marketing of the Web Sites
Peťovský, Vojtěch ; Svoboda,, Radomír (referee) ; Luhan, Jan (advisor)
Bachelor thesis is divided into two parts. The first part solves web presentation and suggestion of its SEO. The second part focuses on the superstructure: Marketing on the Internet or e-marketing. Result of the work should be finding how much SEO and e-marketing are effective to increase the number of visitors of website thereby increase sales. These two proposals are then evaluated in economic terms.
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E-shop Marketing Communication
Sysalová, Hana ; Ing. Peter Chudý, Ph.D., MBA (referee) ; Dvořák, Jiří (advisor)
This master’s thesis deals with the e-shop marketing communication. The first part is focused on the theoretical knowledge from this area. The content of the next section is a detailed analysis of the marketing communication mix and the most used tools in internet advertising. In the last section, there are included suggestions to improve the e-shop marketing communication, especially by optimizing those internet advertising campaigns that are already used.
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