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	Marketing communication of travel agencies on the social media environment Barek, Jan ; Gála, Libor (advisor) ; Molnár, Zdeněk (referee) The following master thesis is focused on the issue of marketing communication of travel agencies on the social media environment. It maps the current involvement of five selected social media to the promotion of the seven most important travel agencies in the Czech Republic. The author compares the real state of communication to social media with his own exploration of travel agent preferences. The comparison is based on a series of recommendations for the marketing communication of travel agencies on social media at the end of the work. Detailed record
	Social networks to support competitiveness in companies Rumplíková, Blanka ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee) This thesis focuses on the issue of social networks. Social networks are one of the many types of social media, which are defined in the introduction of this thesis and described their characteristics. The thesis focuses on the options of two social networks in marketing and on the internet marketing in general. There are three criteria for the use of social net-works in companies -- sales promotion, publicity and communication. They are first de-scribed theoretically, analyzed in the environment of a particular company, the company Student Agency, and ultimately within these criteria suggested solutions to improve the use of social networks in the company. The aim of thesis is to define the possibilities of using social networks in companies to promote competitiveness, describe the options on real company and suggest possible improvements. Detailed record
	Influencers v prostředí internetu Bartl, Tomáš ; Postler, Milan (advisor) ; Šebek, Jiří (referee) Systematizace celé problematiky vlivných spotřebitelů na základě rešerše sekundárních zdrojů a analýzy prostředí českého internetu. Výzkum konkrétní situace v oblasti videa ve vysokém rozlišení za použití kvantitativní obsahové analýzy jednotlivých zdrojů vlivných spotřebitelů a jimi používaných sociálních médií. Detailed record

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