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The Creating a Business Plan
Bača, Václav ; Vaňková, Lucie (referee) ; Vítková, Eva (advisor)
This thesis deals with a description of a business plan and with the process of its composition. The theoretical part outlines different forms of enterprises and defines laws that govern them. Furthermore, the theoretical part includes the process of the establishment of the limited liability company. It also provides a description of the situational analysis with all its steps, as well as the financial plan. The practical part of this thesis introduces a company hodnyvasek s.r.o. (llc). Moreover, it elaborates the organizational structure of the company, the situational analysis, and the marketing plan. Based on the results from the situational analysis, the financial plan is developed in the practical part of the thesis. At the end, the efficiency of investment is calculated by return on invested capital.
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Marketing Control of Company
Fraňková, Michaela ; Polanský, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The aim of my diploma thesis is analysis of contemporary marketing mix and a suggestion of a new mix for building company. This thesis is worked out in conditions of a middle sized company The theoretical part is base on marketing mix creation – particular methods used for situation analysis processing and detailed elaboration of fundamental parts in marketing mix. In the practical part, I describe the company and analyze present structure of its marketing mix.
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The Creating a Business Plan
Bača, Václav ; Vaňková, Lucie (referee) ; Vítková, Eva (advisor)
This thesis deals with a description of a business plan and with the process of its composition. The theoretical part outlines different forms of enterprises and defines laws that govern them. Furthermore, the theoretical part includes the process of the establishment of the limited liability company. It also provides a description of the situational analysis with all its steps, as well as the financial plan. The practical part of this thesis introduces a company hodnyvasek s.r.o. (llc). Moreover, it elaborates the organizational structure of the company, the situational analysis, and the marketing plan. Based on the results from the situational analysis, the financial plan is developed in the practical part of the thesis. At the end, the efficiency of investment is calculated by return on invested capital.
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Marketing Control of Company
Fraňková, Michaela ; Polanský, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The aim of my diploma thesis is analysis of contemporary marketing mix and a suggestion of a new mix for building company. This thesis is worked out in conditions of a middle sized company The theoretical part is base on marketing mix creation – particular methods used for situation analysis processing and detailed elaboration of fundamental parts in marketing mix. In the practical part, I describe the company and analyze present structure of its marketing mix.
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A usage of cultural facilities in tourism development on case of selected museums with the technical issues in the region of Jindřichův Hradec
JIRKŮ, Miloslava
The theoretical part of the thesis was divided into five chapters in which the theory of turism and marketing were explored and described. The tourist trade was defined with the help of the specific literature, also destinations, particular types of turism and, of yourse, cultural tourism. The practical part of the thesis deals with the area of Jindřichův Hradec. The synthesis of information gained from the situational analysis and questionnaire research served as a base for creating the SWOT analysis of tourism in the JH area. There is nothing like a ?service package? for cooperation and communication of cultural and tourism facilities in the area. Therefore the author suggested such a product package which should be used as a means for tourists to visit all technical museums in the area and which should be also helpful for the people to stay longer in the destination.
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The assumptions of commercial services development in a chosen area - Microregion Dačice
LEUPOLDOVÁ, Eva
A diploma work was draw up on the theme The Assumptions of Commercial Services Development in A Chosen Area {--} Microregion Dačice. Goal of the diploma work has been to describe choice bunch of municipalities with a view to given to region commercial services microregion Dačice, to carry out situation analysis and further delimitate assumptions to given to areas of commercial services development. Work is implicated in solution to research program ZF JU MSM 600766 5806. Partial goal has been to acknowledge or to uproot 5 hypotheses. According to economic values Dačicko belongs to the economic weak regions. Mikroregion has bigger chance obtain grant from EU for the development of microregion than individual municipalities. Tool for the development of regions can be cooperation of companies. According to checklists research in microregion majority of entrepreneurs isn't engaged to any form of organized cooperation. To travel movement there has been considerable potential that the till now wasn't quite used. Nature, sights and high - quality environment arrange fit conditions for expansion of service, of travel movement and in a sport (biking` travel). For the present travel movement is only a seasonal business. Problems, with which businessmen are fighting, are finance and small municipalities in microregion haven`t almost reason follow evolution travel movement. Because is in microregion high rate of unemployment and is here reach substandard wages, they may local inhabitants come off only stint quantity of products. For this reason is crash fixate first on decrease unemployment and increasing of wages and as far as then orient on commercial services development for inhabitants microregion.
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The Assumptions of Commercial Services Development in a Chosen Area - DSO Zlaty vrch
VLKOVÁ, Jana
The aim of this thesis is to analyse commercial servises in the area Zlatý vrch and suggest the possible solutions of their develepment. The literary part, in which the basic terms of the topic are characterized, was written first. These terms are then used in the practical part. Subsequently, the situation analysis, where the whole territory is mapped, was worked out. Futhermore, the survey of the businesmen and also interwiews with the mayors of each municipality were carried out. SWOT analysis of strengths, weaknesses, opportunities and threats was prepared on the basis of these analyses. At the end, I proposed my own suggestions for the expansion of commercial services, which arise from the three main priorities: turism, business and environment.
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The assumptions of tourism development in microregion Poděbradské Polabí
ČERNÁ, Alena
A diploma work was draw up on the theme The Assumptions of tourism development in microregion Poděbradské Polabí. The aim of this diploma thesis was to carry out the situation analyse of microregion Poděbradské Polabí, to carry out the SWOT analyse and to define the strategic goals of tourism development in choosen region. Microregion is famous because of its center ? spa town called Poděbrady. Advantages of this destination are profitable position, favourable climate and terrain, spa, history and varied offer of sports and social happening. Strategic goals were defined for spa and tourism, organization, publicity, tourism infrastructure and environment.
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