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Case study of digitization of a paperback football magazine Football Club
Baloun, Matěj ; Turková, Kateřina (advisor) ; Halada, Jan (referee)
The subject of the thesis is the digitisation of the Football Club magazine, which has been published as a quarterly magazine since 2017 and a web version that was launched in 2022. The digitisation process of the magazine is examined from 2017 to October 2023. The aim of this thesis is to describe the process by which the digitisation of the magazine occurred during this period. The thesis aims to examine the digitisation process in three areas. The first area is the transformation of content in the wake of digitisation. The second area is the transformation of the financing of the project. The third area is the impact of digitisation on internal processes within the editorial office. In order to achieve the objectives described above, three semi-structured interviews were conducted with key employees of Football Club magazine and its publisher NextPage Media. Furthermore, the thesis is based on publicly available information and internal data provided to the author by the publishing house NextPage Media for the purpose of writing the thesis. The thesis uses the case study research method. The thesis concludes that the key tools of the magazine's digitisation included, beyond the launch of the website, the expansion of the project's communication channels, the production of new types of content...
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Czech Shovelware: from Czech Print Media to News Servers or Conversely
Némethová, Eva ; Jirků, Jan (advisor) ; Podzimek, Jan (referee)
This thesis investigates the trend of reusing the content of printed media in their on-line counterparts, based on several selected Czech national newspapers (Mladá fronta DNES, Lidové noviny, Právo) and their corresponding news servers (idnes.cz, lidovky.cz, novinky.cz) over the course of one constructed week in 2015. The theoretical section examines the interrelatedness of printed and on-line media, the impact of digitization on the transformation of the journalistic profession, and its influence on the content and recipients of media communications. The fundamental questions posed by this research are as follows: What percentage of the printed content is reused in the newspaper's corresponding on-line version and vice versa, and which of the selected media reuse the most content? The research operates with three initial hypotheses regarding the quantity and frequency of content conversion: printed journals reuse their content in on-line news servers at a rate of up to 5%, news servers reuse their content in printed journals at a rate of up to 10%, and the practice of shovelware is most frequently employed by the periodicals Mladá fronta DNES and Právo. The aim of the research is to reveal and interpret shovelware trends in the selected media and evaluate how this practice is perceived. The...
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