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A forecast of Commercial Real Estate Development and Investment Volumes in the Czech Republic
Nguyen, Thanh Tu ; Jandík, Tomáš (advisor) ; Streblov, Pavel (referee)
This thesis attempts to forecast investment volumes of the commercial real estate market in the Czech Republic in the medium-term from 2017 to 2020, using both qualitative methods and econometric models. Fundamental analysis and chart analysis are employed while judgemental forecasts by market experts are collected. In order to find evidence of historical and upcoming commercial asset price bubbles, a state-of-the-art peak-tagging technique and chart analysis for the graph of commercial real estate capital value index are used before integrating with market specialists' opinions. Neither CRE bubble nor signal for future major downturn has been found since 2000 despite the occurance of minor overpricing periods. ARIMA and several VAR models with endogenous and exogenous variables are run to find the best quantitative forecasts. Final forecasted investment volume for the upcoming years is found by integrating experts' opinion and results from the chosen model. JEL Classification R33 Keywords commercial real estate, investment, investment volumes, prime yields, office properties, shopping centres, industrial properties, Czech Republic Author's e-mail 88176426@fsv.cuni.cz Supervisor's e-mail tomas.jandik@reicofunds.cz
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Localization factors of shopping centers: Case study of shopping centers in Prague
Hladík, Zdeněk ; Spilková, Jana (advisor) ; Pospíšilová, Lucie (referee)
Localisation of economic activities is an often debated issue in the expert literature. In particular, the factors determining the location of retail units in such a complex environment, as is the metropolitan Prague, is a very complicated process. Variance of several meters can determine the entire success or failure of the shopping center. Therefore, the first part of this thesis presents and discuss a broad range of studies and methods with different approaches to determine location analysis. The results of this thesis show the efforts of customers to minimize time and effort spent on shopping, which is just a reflection of the proximity and availability of metro station as the main localization factor in Prague's area. However, not only the location, but also the preferences of customers of specific marketing mix and characteristics affect the success of these centers. Key words: shopping center, localisation factors, Prague, metro, availability
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A forecast of Commercial Real Estate Development and Investment Volumes in the Czech Republic
Nguyen, Thanh Tu ; Jandík, Tomáš (advisor) ; Streblov, Pavel (referee)
This thesis attempts to forecast investment volumes of the commercial real estate market in the Czech Republic in the medium-term from 2017 to 2020, using both qualitative methods and econometric models. Fundamental analysis and chart analysis are employed while judgemental forecasts by market experts are collected. In order to find evidence of historical and upcoming commercial asset price bubbles, a state-of-the-art peak-tagging technique and chart analysis for the graph of commercial real estate capital value index are used before integrating with market specialists' opinions. Neither CRE bubble nor signal for future major downturn has been found since 2000 despite the occurance of minor overpricing periods. ARIMA and several VAR models with endogenous and exogenous variables are run to find the best quantitative forecasts. Final forecasted investment volume for the upcoming years is found by integrating experts' opinion and results from the chosen model. JEL Classification R33 Keywords commercial real estate, investment, investment volumes, prime yields, office properties, shopping centres, industrial properties, Czech Republic Author's e-mail 88176426@fsv.cuni.cz Supervisor's e-mail tomas.jandik@reicofunds.cz
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The Use of New Technology in the Field of In-store Marketing Communication in the Czech Republic and Abroad
Altalová, Kristina ; Jesenský, Daniel (advisor) ; Slavík, Jan (referee)
The bachelor's thesis entitled "The Use of New Technology in the Field of In- store Marketing Communication in the Czech Republic and Abroad" adresses the use of new technologies, like the iBeacon technology, LCD monitors, mobile technologies, iPads and other interactive devices in the in-store marketing communication & point of sale. The theoretical part is mainly focused on the explanation of basic terms connected to in-store marketing, it's tools and whole functionality. In the practical part the theoretical knowledge is then implemented into the reality of czech shopping malls. More specifically onto the Černý Most shopping center & Palladium shopping center. The information about the subject is aquiered mainly by my own field reasearch and also by consultation with the people working in this particular field of marketing. The aim of this bachelor's thesis is to describe possibilities connected to new technlogies in this type of marketing communication and also to inform about their usage today in Czech Republic. The final summary holds mainly recommendations for czech market about implementation of these technologies.
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Localization factors of shopping centers: Case study of shopping centers in Prague
Hladík, Zdeněk ; Spilková, Jana (advisor) ; Pospíšilová, Lucie (referee)
Localisation of economic activities is an often debated issue in the expert literature. In particular, the factors determining the location of retail units in such a complex environment, as is the metropolitan Prague, is a very complicated process. Variance of several meters can determine the entire success or failure of the shopping center. Therefore, the first part of this thesis presents and discuss a broad range of studies and methods with different approaches to determine location analysis. The results of this thesis show the efforts of customers to minimize time and effort spent on shopping, which is just a reflection of the proximity and availability of metro station as the main localization factor in Prague's area. However, not only the location, but also the preferences of customers of specific marketing mix and characteristics affect the success of these centers. Key words: shopping center, localisation factors, Prague, metro, availability
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