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SEO analysis of the selected site
Hošták, Miroslav ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The bachelor thesis is dealing with problematic of website optimization for search engines. The result of the thesis is a creation of a control list that includes SEO factors that would be possible to use for controlling optimization of a smaller websites that are utilised for presentation purposes of tradesmen and small enterprises or alternatively, proceed accordingly to that when optimizing. Thesis is divided into theoretical and practical part, theoretical part includes first to third chapters and practical fourth and fifth. First chapter is dealing with SEO characteristics based on multiple opinion routings, describes division of SEO techniques into ethical and unethical, comments overall significance and addition of SEO, deals with its history and describes its relationship with online marketing. Second chapter is focused on present state of SEO, deals with relevant trends of website development and describes their mutual influence with algorithms of search engines, mostly Google search engine and sketches a prognosis of future direction of SEO. Third chapter adds information about web searching, specifically discusses characteristics and division of various types of search engines, describes what factors influences indexing ability of web sites and focuses in detail on Google search engine, characterises it and explains its underlying principles. First chapter of practical part of the thesis -- fourth, directly deals with creation of controlling list that serves for SEO optimisation of web sites. Describes reasons and a mode, by which was this list compelled and explains and advocates enlistment of its specific parts -- SEO factors. Further on, deals with division, quality and weights of specific factors. Fifth chapter deals with practical application of a control list on a specific example of a selected web site. Includes a description of a selected web site and results of an analysis conducted on it. Explains inclusion of selected SEO factors into a revitalisation of a web site and rates their success. Conclusion of work is related to assessment of overall value addition of a control list, of which significance and effectivity is supported by included practical findings.
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SEO analysis of the selected web page
Krůta, Lubomír ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor thesis describes the search engine optimization. In the theoretical part it describes selected areas of SEO issues. The practical part is based on the analysis of the selected web website. It reveals faults in optimization and recommends suggestions for improvement. Some suggestions are implemented. Contribution of this thesis is the improvement of the optimization of the selected website.
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Searching in the deep web
Smetana, Ondřej ; Pavlíček, Luboš (advisor) ; Žid, Norbert (referee)
The bachelor thesis deals with the deep web, i.e. pages not indexed by the search engines and therefore not searched, and searching in it. In the theoretical part, the deep web is analyzed and its features and tools that can be used to searching in it are described. In the practical section the selected tool are used and the difference in the search results using common search engines and metasearch engines is shown.
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Community website optimization for search engine
Schneider, Martin ; Bruckner, Tomáš (advisor) ; Žamberský, Martin (referee)
The bachelor work focuses on the problem of optimizing websites for search engines, which is currently very actual problem. It provides a comprehensive look at the process that will help us to better positions in the rankings of the most commonly used search engines and also helps us determine how those most widely used search engines work. In the theoretical part we discuss the various authorized and unauthorized modifications including optimization of the site outside the source code. In the practical part is analyzed different types of Web sites which using a lots of SEO tools. This can help us to know the difference in approaches in optimalization. Concurrently this analysis provide an overview of indicators, which is good to observe and way how this values find.
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Legal aspects of internet search engines used in e-commerce
Fleková, Lucie ; Boháček, Martin (advisor) ; Menčl, Jakub (referee)
Internet enhances the rapid globalization of markets and user often has no means to figure out which national legislation is relevant for him when he is visiting the site. This issue gains importance in the commercialization of relationships, where the traditional, local regulations of this dynamic business environment are often inadequate. This paper aims to look through the analysis of various legal aspects, reveal gaps in existing legislation and determine with the help of international comparisons of, still very different, legal arrangements and practice (particularly judicial decisions) of selected countries, which questions are handled appropriately for the purpose of effective regulation of electronic commerce and whether there might be inspiration from foreign regulation and practice for the Czech law system in the future.
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Problems of searching on the Internet
Tajtl, Martin ; Sklenák, Vilém (advisor) ; Šubrta, Václav (referee)
This work is focusing on searching on the Internet. In particular, different searching tools and user access to them. Particular attention is paid to full text search engines, which are currently most widely used instrument. The work puts mind of the features and specifics of them, and the possibility of their use by users. There are analyzed possible strategies of searching, not only through the full text search engines. The main factors influenced the choice of searching instrument are described as well as the trends of Internet searching. A substantial part of this work is to evaluate the survey conducted for this work. There are analyzed dependencies between individual responses and their possible causes. The strengths and weaknesses of instruments and methods for searching on the Internet are described from the user perspective.
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Analysis of web regarding off-page factors
Potužáková, Karolína ; Burkoň, Lukáš (advisor) ; Vidim, Jaroslav (referee)
The purpose of the thesis is to explain off-page optimization. In the introduction, the reader learns important terminology. Ways of improving off-page factors are divided into two main categories. Active linkbuilding, i.e. active acquisition of backlinks, and passive linkbuilding, when people link to the web themselves e.g. on the basis of good contents. The next part mentions a tool suitable for administration of SEO activities. The theoretical part is used in the subsequent web analysis, where off-page factors of the web are evaluated and their quality is compared with competitors. The final part of the thesis contains recommendations for a particular web regarding off-page factors. The reader who has read this thesis should be able to distinguish good off-page optimization and to understand how the web visit rates can be improved by means of backlinks.
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SEO optimalization problems concerning function of search engines
Sova, Martin ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The aim of this work is to describe the SEO optimalization problems concerning function of search engines. In the theoretical part it describes basic architecture and function of search engines: the way it crawls the web, creates index and evaluation pagerank and also the way it creates search engine results page. In the practical part there is a test of function of the search engines in reality. On its basis some suggestions on improvement of the contemporary functionality are made.
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Implications resulting from finding information in the Internet in regard to relations between search engine and its user
Henych, Filip ; Sklenák, Vilém (advisor) ; Bělohoubková, Lenka (referee)
The aim of this work is to summarize the basic knowledge of ways to search the Internet and its usage. The work focuses on a description of search engines, as well as on description of expanded search options. It thinks out the credibility and recency of the web pages. It focuses on the role of a user as a searcher and the role of search engine as an output of relevant links. In this work, I tried to compare some search engines from the perspective of the relevance of outputs from different queries. Part of the work contains also a question survey focusing on the usage of search engines. It analyzes the problems of communication between the user and the search engine. The work is divided into three parts. In the first part, which contains the first and second chapter, I analyzed the basic ways of internet searching and described the main definitions related to internet searching. In the second part, I focused on the description of some search engines and I tested them by entering different queries.The last part contains the last two chapters. It pays attention to problems with the usage of search engines. It's concerned with credibility and recency of the information appearing on the websites and misusage of content to improve position in search engines. This part ends with a question survey among the users about different ways to use search engines.
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