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The role of media and media messages in the series Vyprávěj
Pajerová, Karolína ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The thesis entitled The Role of Media and Media Messages in the TV series Vyprávěj deals with the use of media and media messages in all episodes of the popular Czech television series Vyprávěj. The thesis looks at all the roles of media and media messages in the series and how the creators of the series used them. It also takes into account what specific media are introduced in the series and how the characters of the series come into contact with them. In the theoretical part, representatives of the most famous Czech and Czechoslovak family series are introduced, one of them being the Vyprávěj series. It is introduced in the following chapter, along with its creators, the characters that appear in the series, awards and the opinions of experts and viewers. Subsequently, the Czechoslovak media environment in the 1960s, 1970s and 1980s and the Czech one in the 1990s and the beginning of the new millennium are also presented in several pages. Space is also given to samizdat and exile media, advertising and the internet. In the practical part, the series Vyprávěj is analysed in terms of the use of media and media messages. In six categories, it is presented in detail what different media and media messages functioned in the various episodes of Tell, what media were most frequently used in the series...
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Role of the Media in Shaping Public perceptions and Political thinking in Czech Republic.
Mácha, Slavomír ; Stracený, Josef (advisor) ; Havlík, Radomír (referee)
Author's name: Bc. Mácha Slavomír School: Social Science & Philosophy Dept. Faculty of Education Charles University, Prague Graduate Program (Single Major): Master Degree (Mgr.) in Teaching Social Sciences, Philosophy, and Ethics in High Schools and Higher Professional Schools Title: The Role of the Media in Shaping Public perceptions and Political thinking in the Czech Republic Consultant: PhDr. Josef Stracený, CSc Number of pages: 97 + 1 attachments Number of attachments: 1 Number of marks: 202412 Number of literature: 56 Number of web pages: 33 Year: 2012 Key words: role of the media, political marketing, political thinking, public opinion, media manipulation, media function, advertising in politics, message effects, active and passive audience, voter, citizen, social networks, This thesis aims to prove the role of media in shaping the public perception and political thinking in the Czech republic. Thesis was worked up by analysing specialised literature concerning the above topics. The role of the media in shaping the public opinion and the views of major political and social problems are being investigated in the long-term surveys. It is legitimate (nebo generally accepted) that all we know, believe or think about what happens in the outside world is sometimes shaped into a form that reflects...
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Use of print and online media among women and men on maternity or parental leave
Řehořová, Lidmila ; Vochocová, Lenka (advisor) ; Švelch, Jaroslav (referee)
The thesis deals with the role of media in the life of "young" parents. The theoretical part presents the current trends in the attitude to printed and online media for a selected target group, specifically women and men on maternity and parental leave. The principal question of the thesis is the attitude of a selected group of people to the media content. Has the relation to the media subjectively changed in this new life role? The research method is a qualitative interview with ten respondents (seven women and three men). The analysis is based on methods of grounded theory - first at the level of open coding, then the axial coding. The conclusion summarizes the researched findings, and among other things, whether the interviewees see changes in their relation to the media due to parenthood and if they do, which changes they realize.
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Role of the Media in Shaping Public perceptions and Political thinking in Czech Republic.
Mácha, Slavomír ; Stracený, Josef (advisor) ; Havlík, Radomír (referee)
Author's name: Bc. Mácha Slavomír School: Social Science & Philosophy Dept. Faculty of Education Charles University, Prague Graduate Program (Single Major): Master Degree (Mgr.) in Teaching Social Sciences, Philosophy, and Ethics in High Schools and Higher Professional Schools Title: The Role of the Media in Shaping Public perceptions and Political thinking in the Czech Republic Consultant: PhDr. Josef Stracený, CSc Number of pages: 97 + 1 attachments Number of attachments: 1 Number of marks: 202412 Number of literature: 56 Number of web pages: 33 Year: 2012 Key words: role of the media, political marketing, political thinking, public opinion, media manipulation, media function, advertising in politics, message effects, active and passive audience, voter, citizen, social networks, This thesis aims to prove the role of media in shaping the public perception and political thinking in the Czech republic. Thesis was worked up by analysing specialised literature concerning the above topics. The role of the media in shaping the public opinion and the views of major political and social problems are being investigated in the long-term surveys. It is legitimate (nebo generally accepted) that all we know, believe or think about what happens in the outside world is sometimes shaped into a form that reflects...
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