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The importance of authenticity in influencer marketing in gastronomy
Čapková, Ema ; Klabíková Rábová, Tereza (advisor) ; Koudelková, Petra (referee)
With a growing need to differentiate themselves on the market, companies are increasingly turning to influencers to engage potential customers. This bachelor thesis focuses on the role of authenticity in influencer marketing campaigns in the foodservice industry. The thesis first builds a theoretical foundation where the concepts of influencer marketing, authenticity and its influence on consumer behaviour are defined. In order to answer the research question of whether authenticity plays a role in the success of influencer marketing campaigns in the gastronomy industry, a mixed-methods research involving qualitative social media analysis and quantitative questionnaire survey was conducted. In the practical part of the thesis, two specific campaigns are examined: the collaboration of chef Přemek Forejt with McDonald's and a youtuber duo called Kluci z Prahy with Wolt. The analysis of social media, specifically YouTube and Instagram, where the campaigns were primarily communicated, and the subsequent questionnaire survey revealed that authenticity is important for the success of campaigns in gastronomy. Authentic communication was associated with positive audience reception, while an inauthentic approach resulted in negative reactions. Due to the complexity of the issue, this paper does not provide...
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Design of Experiment
Lachnit, Zdeněk ; Bednář, Josef (referee) ; Kotek, Luboš (advisor)
The main subject of this master thesis is to evaluate using of Design of Experiment in industrial company in the development of LED modules for cars. In background study Design of Experiment methodology is described. Next part of background study describes the general principles of termography measurements, next chapter includes the information’s about LED technology and temperature degradation. At the beginning of the practical part is a description of the team analysis due to selection of factors, next chapter validates importance of vias. In next chapter methodology of print circuit board preparations and measuring are described. A next chapter describes the implementation of design of experiment at voltages 8 V, 13,5 V, 16,5 V. Designs of Experiments were made for four or five factors. The reason for this decision was the manual adjustment of printed circuit boards. At the end of each Design of Experiment is the recommendation of factors and interactions settings with regard on response, which is the minimal temperature. At the end of master’s thesis is the final evaluation.
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HTTP Implementation with a Local Cache
Šváb, Michal ; Burgetová, Ivana (referee) ; Burget, Radek (advisor)
This thesis describes problems of HTTP 1.1 protocol implementation with local cache. It describes creation of application programming interface for sending requests and receiving responses. Each response, that meets certain criteria is stored locally and then used for another requests for same document. The protocol is implemented in Java programming language, supporting version 5 and higher.
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Dynamic Characteristics of Exhaust System and Noise Transmition to the Car Cocpit
Novotný, Václav ; Ramík, Pavel (referee) ; Svída, David (advisor)
This thesis deals with the complex analysis of dynamic characteristics of the exhaust system and the transmission of noise from exhaust system to the vehicle. In the first part is performed modal analysis, which is compared to experimentally measured data. Modal analysis of the complete exhaust system is made with focusing on the influence of temperature of the exhaust system. There is also performed an analysis of noise transmission from exhaust system to the car cockpit.
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Design of tester of piezoelectric PVDF layers
Sijková, Simona ; Rubeš, Ondřej (referee) ; Hadaš, Zdeněk (advisor)
The diploma thesis deals with a design of a tester device, a selection and verification of a suitable method for comparing the piezoelectric properties of tested PVDF samples. In the introduction, a basic overview of the theory is important to understand the issue and the various branches of use of PVDF in the field of energy harvesting. The tester device includes a unimorph piezoelectric cantilever beam with tip mass, whose properties are described by three models: a model with N degrees of freedom reduced to one degree of freedom (NDOF), a single degree of freedom model (SDOF), both created in Matlab and a model for verifying results in FEM ANSYS Workbench program. The voltage time response and the voltage frequency response of the models is compared with each other. For two different PVDF samples, the voltage response to harmonic excitation is measured using a tester device, and the piezoelectric properties of one of them are determined using the NDOF and SDOF models.
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Optimalization of Audio Reproduction Chain for Hearing Tests
Halaš, Rostislav ; Schimmel, Jiří (referee) ; Kratochvíl, Tomáš (advisor)
This project describes basic steps leading to the solution of a problem associated with a poor quality of played recordings in the listening room of the Škoda Auto co. . Firstly, the main technical parameters of the reproduction chain elements are resumed. Secondly, the basics of the room acoustics, such as the distribution of the sound field in a bordered space, are explained. On the basis of theoretical relations, the main modes of a cubic room are calculated. Then, software for acoustic response computing is used to simulate various options of both room idealization (room size, absorption coefficient, etc.) and listening point location. Simulations are compared with results gained by measurement. On the basis of this measurement, the quality of acoustics of the listening room is evaluated. In next chapters, the process of the optimalization of the audio chain and setup of the Automotive Sound Quality software are summarized. To conclude, the results are assessed and further steps based on the project are proposed.
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Comparison of HomePlug broadband systems and DS2 technology PLC
Horáček, Lukáš ; Zeman, Václav (referee) ; Mišurec, Jiří (advisor)
This thesis comparing broadband systems HomePlug and DS2 PLC technology (Power Line Communications). PLC is a technology for transmitting data over electrical power distribution network. The theoretical part consists of describing a system for broadband data communication over high-tension lines, the selection criteria, a description of DS2 and HomePlug (variants of chips, version, network architecture, elements). There are also described modulation techniques, interference, standards, standard ISO 50065 and access methods. The practical part consists of laboratory measurements with both systems. For the testing were used DS2 modems from the company Defidev and HomePlug modems from AirLive. These are then compared according to selected criteria.
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Graphene as the active layer for gas detection
Zach, Pavel ; Prášek, Jan (referee) ; Gablech, Imrich (advisor)
The aim of this bachelor thesis is to sum up theoretical knowledge concerning gas detection by sensor with a graphene active layer. It is focused on principles and construction of selected sensors. Furthermore, this work describes values characterizing the measurement results. Both crystallographic and electrical properties of graphene are discussed as well. This thesis explains the methods of production of graphene and its derivatives and also gives a look into selected characterization methods for the study of graphene. Furthermore, this work describes the phenomena behind the sensor's ability to detect gas. At the end of this study, the results of gas measurements (NO2, NH3, H2 etc.) by a graphene transistor are interpreted.
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Models of Dynamics and Responses of Multi-body Systems
Kšica, Filip ; Houfek, Lubomír (referee) ; Hadaš, Zdeněk (advisor)
The aim of this diploma thesis is to evaluate the potential of available methods for simplification and reduction of complex models of technical systems and their integration with experimental models. Finding methods, which would allow us to create models and run simulations in shorter periods of time, is key in design process of modern technical systems. In the beginning of this thesis, a theory necessary for understanding and application of presented methods is given. These methods can be separated into two groups, first as experiment related, second as simulation related. The first group contains methods for experimental evaluation of response and its use for dynamic system identification. The second group contains methods of finite element model creation, with the usage of standard structural elements as well as Component Mode Synthesis substructures, and these models are in the following step reduced into state space models. In the next step, all presented methods are applied on simple experimental structure. In conclusion, the results of simulations are the subject for comparison not only from quantitative point of view, but also, for the purpose of practical application, in terms of time, feasibility, versatility and accuracy. The system identification method along with state space method proved to be very suitable. The results presented in this thesis might help, by selecting the appropriate method, in simpler evaluation of dynamic properties of technical structures.
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