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The analyse of exploitation the regional brand by chosen producents in the region of Šumava
ŠVARCOVÁ, Michaela
The main goal of the bachelor thesis was analyzed the regional brand Šumava The Original Product and impacts of producers, who are joined the process of certification. Marketing, marketing operating, marketing mix, the brand operating and regional brand are described in the teoretic part. Practical part is based on system of conversation with producers. The goal were find out contributes, main estimated elemnts of promotion and satisfaction with the brand. On the basic of results were suggested several proposals, how to improve knowledge about the brand and its promotion.
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The analyse of the regional brands in the region of South Bohemia
MAREČKOVÁ, Ilona
Regional label is a modern way to highlight the traditional Czech regions and also to revive their economy. My bachelor thesis is dealing with issues of regional labeling. The aim is to analyze the regional brands in the region of South Bohemia. The result of the analysis is a literature review and territorial analysis of the availability of brands in the Region, which were drawn from a study of related literature and other sources. The practical part consists of marketing research, which was conducted through personal interviews, focused on finding acquaintance reginal brand "Tastes nicely. South Bohemian" and awareness of points of sale. Also were conducted guided interviews, which dealt with the certification process of regional brands.
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The analyse of exploitation the regional brand by chosen producents in the region of Šumava
RANDÁK, Lukáš
The subject of this thesis bases on the assessing of the regional labeled products´ benefits. The first part discusses the regional traditional products marking in the Czech Republic area.The following part refers the regional brand of The Šumava original product \regm{} The gist of the thesis consists in describtion of the assigned produsers description and in the analysis of their opinions and experiences in The Šumava original product\regm{} brand using. In the next part there are analyzed the complete data gotten from all The Šumava original product \regm{} brand holders.In the conclusion, there are encompassed the own proposals of the changes in the activities of the agency granting the certificate The Šumava original product.This part was created on the basis of the obtained informations.
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The analyse of exploitation the regional brand by chosen producents in the region of Šumava
NIKRMAJEROVÁ, Monika
The subject of this thesis is created by the evaluation of the regional brand products using. The introduction deals with the regional brands throughout the whole Czech Republic. Following section contains the informations about the regional brand of The Šumava orginal product \regm{}. The main part containsthe characteristic of the assigned producers describing their experience, opinions and observations to the regional brand he Šumava original product \regm{},.Based on the findings of primary and secondary data were created the ´case studies´ of manufacturers. The penultimate part obtains the data analysis from all the certificated manufacturers.Conclusion contains my own proposals of the possible changes in activities of the Regional Development Agency that takes care of the certification.
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The relation of visitors of destination to certified regional products
Dudková, Veronika ; Jarolímková, Liběna (advisor) ; Mlejnková, Lena (referee)
The first part approximates many terms from the tourism that are important for understanding the whole problem of branding of local products. Second part explains the whole problem of local brands as the term local brand, what advantages brands bring, who is responsible for the branding and whom first idea of branding belong to, how the system of branding work etc. The purpose of diploma thesis finds out awareness of visitors of Krkonoše about the local branding. As form was used self prepaired checklist. The problem of local branding supplement knowledges of producers and sellers of certified products.
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