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A journalist in regional dailies as a specific journalistic profession on the example of the Ústí region
Kalouš, Pavel ; Köpplová, Barbara (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "The journalist in regional newspapers as a specific journalistic profession in Ústí region" deals with the working and status differences of regional journalists, whose occupation is believed as a specific kind of journalism. This thesis is mainly concentrated on the area of getting information and working with them, it is also focused on problems and difficulties of regional journalism, the role of journalists, their relationship to the local area and as well their moral level. Last, but not least this thesis brings the sociological profile of regional journalists in Ústí region. On the basis of a research which consists of disinterested observation and a research via questioning in seven newsrooms of Vltava-Labe-Press company newspapers, it shows the picture of margin journalists who have to fight with bad reputation in a long term. One part o this thesis is also a historical divagation to the development of regional press in the Czech Republic in the area of Ústí region and the stormy property changes which happened in the 90's of 20th century as well.
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Media scene in region of Kladno in 1990-2000
Vyhnanovský, Ondřej ; Köpplová, Barbara (advisor) ; Lysoňková, Lenka (referee)
During past era, Kladno and its surrounding area was an industrial district. Local development started at the end of the 18th century in connection with the discovery of coal seams. With the establishment of steelworks, massive growth of the entire region began in second half of 19th century. An increase in the population brought the need for an effective means of communication and this in turn resulted in this development of local media. Although local development had started late, Kladno quickly caught up with rest of the country and became really important nationally. During what was called "First Republic," there were many types of media but the most important was the labour-press. It was most evident with the social riots and general strike in 1920. World War II interrupted media publishing and the future situation in Czechoslovakia was not positive. After communist control of the country in 1948, media development stagnated. All officially published titles were leftist. The local media scene also produced some national mass- media that promoted political authorities. Another opportunity for media growth came following the "Velvet Revolution" in November 1989. Small and private publishers launched their own media projects but at the end of 20th century, most of the influential print media were owned by...
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The importance of regional private radio stations today and in the near future
Sroka, Michal ; Cebe, Jan (advisor) ; Jirák, Jan (referee) ; Groman, Martin (referee)
This rigorosum thesis is concerned about the importance of private regional radio stations, recently as well as in the near future. For this purpose, there had been conducted a quantitative research, which was realized on a representative sample of respondents, relevant to the audience of private radio stations. The secondary objective of the research was to find out how the audience consumes private regional radio stations' broadcasting. The methodology used to conduct the research was CATI. The theoretical part of this thesis describes the history and development of the regional radio market in the Czech Republic after the year 1989 in 5 years cycles up to the year 2015. The practical part of this thesis includes defined hypothesis and is concerned about the research itself, its methodology, definition of the respondents' sample, its results and their analysis. In the conclusion of this thesis, its key findings are confronted with its original objectives and the defined hypothesis are either confirmed or disproved. Keywords analysis, broadcasting, information, listening, national, private, preferences, questionnaire, radio station, regional, research, technical devices
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Press in region of Cernokostelecko in the period of the first republic with a focus on newspaper Pruboj
Kvasničková, Alena ; Köpplová, Barbara (advisor) ; Knapík, Jiří (referee)
The work tries to contribute to the theme of the First Republic regional press; with greater emphasis on printing in the region Cernokostelecka and especially focusing on Pruboj weekly (1929-1939). In the first part is defined Cernokostelecko, both in terms of territorial, demographic and historical. The second part deals with the development of the regional press and related legislation and censorship issues, the third is an overview of the press in the area, pointing to regional printers, publishers and personalities. The main part of the thesis is the newspaper Pruboj (complete); the periodical is characterized by aspect content, authorship, graphic or language; also censorship cases are described. In this part is also the first and complete biography of Frantisek Simáček, editor of Pruboj.
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Brand Management of Regional Brands
Štočková, Tereza ; Hesková, Marie (advisor) ; Hajdíková, Taťána (referee)
The aim of the thesis is to introduce and evaluate regional branding occurring in the Czech republic, other countries of the European Union and the EU as a whole. On the basis of the information, the strategies of individual brand programs in the Czech Republic are evaluated and possibilities for improvement are presented. The basic methods of qualitative research used in the practical part of the thesis are the analysis of secondary data and field research. Using identified facts, own regional product is designed to meet the required criteria of the selected territory. In the form of a case study that is created as a manual, its communication activities are designed and the most appropriate branding program, including an explanation of the certification process, has been chosen.
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The importance of regional private radio stations today and in the near future
Sroka, Michal ; Cebe, Jan (advisor) ; Jirák, Jan (referee) ; Groman, Martin (referee)
This rigorosum thesis is concerned about the importance of private regional radio stations, recently as well as in the near future. For this purpose, there had been conducted a quantitative research, which was realized on a representative sample of respondents, relevant to the audience of private radio stations. The secondary objective of the research was to find out how the audience consumes private regional radio stations' broadcasting. The methodology used to conduct the research was CATI. The theoretical part of this thesis describes the history and development of the regional radio market in the Czech Republic after the year 1989 in 5 years cycles up to the year 2015. The practical part of this thesis includes defined hypothesis and is concerned about the research itself, its methodology, definition of the respondents' sample, its results and their analysis. In the conclusion of this thesis, its key findings are confronted with its original objectives and the defined hypothesis are either confirmed or disproved. Keywords analysis, broadcasting, information, listening, national, private, preferences, questionnaire, radio station, regional, research, technical devices
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Media scene in region of Kladno in 1990-2000
Vyhnanovský, Ondřej ; Köpplová, Barbara (advisor) ; Lysoňková, Lenka (referee)
During past era, Kladno and its surrounding area was an industrial district. Local development started at the end of the 18th century in connection with the discovery of coal seams. With the establishment of steelworks, massive growth of the entire region began in second half of 19th century. An increase in the population brought the need for an effective means of communication and this in turn resulted in this development of local media. Although local development had started late, Kladno quickly caught up with rest of the country and became really important nationally. During what was called "First Republic," there were many types of media but the most important was the labour-press. It was most evident with the social riots and general strike in 1920. World War II interrupted media publishing and the future situation in Czechoslovakia was not positive. After communist control of the country in 1948, media development stagnated. All officially published titles were leftist. The local media scene also produced some national mass- media that promoted political authorities. Another opportunity for media growth came following the "Velvet Revolution" in November 1989. Small and private publishers launched their own media projects but at the end of 20th century, most of the influential print media were owned by...
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A journalist in regional dailies as a specific journalistic profession on the example of the Ústí region
Kalouš, Pavel ; Köpplová, Barbara (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "The journalist in regional newspapers as a specific journalistic profession in Ústí region" deals with the working and status differences of regional journalists, whose occupation is believed as a specific kind of journalism. This thesis is mainly concentrated on the area of getting information and working with them, it is also focused on problems and difficulties of regional journalism, the role of journalists, their relationship to the local area and as well their moral level. Last, but not least this thesis brings the sociological profile of regional journalists in Ústí region. On the basis of a research which consists of disinterested observation and a research via questioning in seven newsrooms of Vltava-Labe-Press company newspapers, it shows the picture of margin journalists who have to fight with bad reputation in a long term. One part o this thesis is also a historical divagation to the development of regional press in the Czech Republic in the area of Ústí region and the stormy property changes which happened in the 90's of 20th century as well.
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