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The Analysis of Real Estate Agencies Perception
Peťa, Tomáš ; Gavlas, Ondřej (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is focused on the area of real estate agents. It deals with the analysis of awareness of the real estate offices with direct targeting on the real estate company Gaute a.s. It identifies the current situation on the real estate market and the respondents' satisfaction with the services offered. In the theoretical part, the reader is made familiar with key concepts related to the topic, followed by the analysis, which is composed of the performance of Gaute a.s. preparation questionnaire and evaluation. Based on the findings recommendations are proposed, which will serve to raise awareness of the real estate office.
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The Analysis of Real Estate Agencies Perception
Peťa, Tomáš ; Gavlas, Ondřej (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is focused on the area of real estate agents. It deals with the analysis of awareness of the real estate offices with direct targeting on the real estate company Gaute a.s. It identifies the current situation on the real estate market and the respondents' satisfaction with the services offered. In the theoretical part, the reader is made familiar with key concepts related to the topic, followed by the analysis, which is composed of the performance of Gaute a.s. preparation questionnaire and evaluation. Based on the findings recommendations are proposed, which will serve to raise awareness of the real estate office.
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Valuation of real estate company
Urbánek, Zdeněk ; Jurečka, Jan (advisor) ; Jakoubek, Jiří (referee)
The aim of this thesis is the valuation (pricing) of a real estate company operating in the Prague real estate market. The client does not wish to disclose the name of the company; this requirement is consequently respected in the presented work. Valuation is done as of the date of December 31, 2010. The work consists of strategic analysis of the company, where examination of the market development and assessment of the competitive power of the evaluated company has been performed. After that financial analysis that includes analysis of three major financial statements was carried out, as well as calculation basic ratio indicators and the resulting appreciation of the financial health of the company. This part is followed by a chapter on generating value and on building of a financial plan. Finally, it is shown the resulting valuation (pricing) of a company based on discounted cash flow method. Valuation is done at the level of investment value from the perspective of an existing shareholder (partner).
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Design of the marketing strategy of a commercial firm
Hluchá, Karolína ; Zeman, Jiří (advisor) ; Štědroň, Bohumír (referee)
This thesis deals with the design process of marketing strategy. The first chapter lists the entire theoretical basis for strategic marketing management focusing on the formulation of marketing strategy. In the second chapter, the mentioned theoretical background is applied to a specific company, whose marketing strategy proposal is presented in the conclusion of the thesis. It is the company dealing primarily with real - estate services, and therefore a brief insight into the real - estate marketing is included in the first chapter.
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