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Managing commodity policy in modern conditions
Bobkov, Andrey ; Vávra, Oldřich (advisor) ; Boháček, Jiří (referee)
The subject of my bachelor work is a commodity management system at the enterprise policy SVOK LLC. LLC SVOK is a famous Russian enterprise, which is engaged in manufacturing ventilation, heating and air-conditioning systems. Bachelor work divided into introduction, three chapters and a conclusion. The introduction describes the relevance of my work, its purpose and objectives, methods, which I will use, knowledge base and more. The first chapter is devoted to the fundamental methodological aspects of enterprises ' product policy. In the second chapter, I will proceed to the analysis and assessment of product policy SVOK LLC. In the third chapter, I consider possible directions and give suggestions to improve product policy research facility. In conclusion will be summed up all the work.
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Customer Satisfaction Analysis and Proposals for its Improvement
Gelnarová, Monika ; Gil, Marek (referee) ; Chalupský, Vladimír (advisor)
This bachelor’s thesis deals with analysis of present customer satisfaction with products and services because satisfied customers are one of the most important factors affecting success of a company. The analysis of customer satisfaction is realized in the company KOVONA SYSTEM a.s. and based on questionnaire which is sent to clients to fill out. The output of this thesis includes proposals which should increase the customer satisfaction.
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Order Process Management through Company
Mišurec, Libor ; Kršková, Branka (referee) ; Šunka, Josef (advisor)
In my bachelor thesis I will solve managing the contract through company. I decided arrange this topic in specific company, witch gave me some materials, witch I used to describe the whole situation. I will focus specialy to ULO systém (ultra low oxygen), witch will be analysing, and on base of my resaults I bring my own solutions.
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Analysis of the Selected Firm
Křížová, Veronika ; Kostoláni, Rastislav (referee) ; Hanušová, Helena (advisor)
This thesis asses the financial situation of the related company AMARON s. r. o. in the years 2006 to 2008 at the basis of selected methods of the financial analysis. It comprises proposals of possible solutions of identified problems which should result in the improvement of financial situation of the firm in future years.
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Proposal of the Company's Financial Plan
Bohačiak, František ; Šimo, Ladislav (referee) ; Žižlavský, Ondřej (advisor)
Diploma´s thesis evaluates financial situation of the company UNIPHARMA a.s. within the period of years 2002 till 2009 by selected indicators of the financial analyzes. It analyzes problems and proposes possible solutions, which will lead to the improvements of the company financial situation in the future. Future performance is introduced in alternatives of financial plan with proposals for improvement included. Quality of financial plan is evaulated by analysis of ratio indicators.
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Management services in selected company
MATĚJŮ, Hana
The thesis is focused on service management in the Pension Na louži. The aim was to analyze the services provided by Pension and found out the market conditions. The theoretical part describes services, their characteristics and properties. It also deals with the description of tourism marketing and defines important terms related to accommodation services, as well as Yield and Revenue management. The practical part deals with the determination of the economic position of the company. In this part was used mainly statistics and own calculations, graphs and tables, and data collected from a questionnaire survey among customers, employees and the owner of the Pension. Based on the results of the questionnaire survey and hospitality trends author created proposals.
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The use of selected elements of internet marketing in a particular specialized e-shop
Pavlíková, Olga ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This diploma thesis concerns the analyses of a particular e-shop selling specialized sports equipment. The first part of the thesis deals with a theoretical background of the internet marketing. In the next part the thesis analyses the e-shop, its competitors and compares them with each other. The main part of the thesis includes new proposals that should lead to the better and stronger position in the market and make the selling increase. In conclusion, the thesis evaluetes these propasals in terms of how it shall contribute to the increase of competitiveness of the e-shop.
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The analysis of the Types and Forms of Tourism in the Žďársko Region
HALVOVÁ, Monika
The results of the survey found visitor profile, confirm or reject the hypothesis. Furthermore, based on the survey carried out synthesis and knowledge creation and innovation proposals. Based on the information were developed two product packages. The product package was designed for families with children and other young people or physically adept. Both packages are included in accommodation services, food and feed.
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Strategic Analysis of an Enterprise
Dočkalová, Lenka ; Dvořák, Jiří (advisor) ; Karásková, Hana (referee)
Target of this work was to do the strategic analysis of the company ROSS Holding a.s. with application of analysis and methods, that should show strong and weak points of this firm and identify her opportunities and threats. Their specifying was the base for the formulation of a strategy, proposals and recommendations for her next development. After executed analysis came out the company has a lot of strengths, on which it can lean in future -- for example her staff -- and has many opportunities for use, too. The end of work was dedicated to proposals for her next development of human resources and to improve of financial situation of firm.
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