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Statistical Methods in Marketing Research
Škraňka, Ivan ; Janalík, Lukáš (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.
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Company Marketing Communication
Paděra, Lukáš ; Konupková, Iva (referee) ; Kaňovská, Lucie (advisor)
Nowadays marketing and propagation are standard features as for the general public then businesses themselves. We can not imagine a company or organization which would not be using marketing in any form at all. The main intention of this dissertation is to determine the best composition of communications mix for south Moravia’s children hospital healthcare organization, contributory organization within limited budget.
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Communication Strategy
Grandič, Tomáš ; Rožek, Michal (referee) ; Šimberová, Iveta (advisor)
The theme of my Bachelor Thesis called “Communicational Strategy of Firm” is the analysis of marketing communication in the company Marks & Spencer. First part deals with the theoretical solution of process of marketing communication. In the second part I try to assess strengths, weaknesses, opportunities and threats of the company by the help of used analyses. In the last part of Bachelor Thesis I try to propose new marketing communication that will be able to avoid some of weaknesses and threats for the company.
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Communication Strategy
Grandič, Tomáš ; Rožek, Michal (referee) ; Šimberová, Iveta (advisor)
The theme of my Bachelor Thesis called “Communicational Strategy of Firm” is the analysis of marketing communication in the company Marks & Spencer. First part deals with the theoretical solution of process of marketing communication. In the second part I try to assess strengths, weaknesses, opportunities and threats of the company by the help of used analyses. In the last part of Bachelor Thesis I try to propose new marketing communication that will be able to avoid some of weaknesses and threats for the company.
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Company Marketing Communication
Paděra, Lukáš ; Konupková, Iva (referee) ; Kaňovská, Lucie (advisor)
Nowadays marketing and propagation are standard features as for the general public then businesses themselves. We can not imagine a company or organization which would not be using marketing in any form at all. The main intention of this dissertation is to determine the best composition of communications mix for south Moravia’s children hospital healthcare organization, contributory organization within limited budget.
|
|
|
Statistical Methods in Marketing Research
Škraňka, Ivan ; Janalík, Lukáš (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.
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