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The regionalization of Bohemian Paradise based on the analysis of symbols used for its promotion
Jenček, Lubor ; Šifta, Miroslav (advisor) ; Semian, Michal (referee)
The regionalization of Bohemian Paradise based on the analysis of symbols used for its promotion This bachelor thesis is devoted to the issue of regional identity. The area of interest of this thesis is the Bohemian Paradise region. The purpose of this thesis is to set a spatial and symbolic shape of Bohemian Paradise as based on promotional materials from information centres. First objective is to spatially define Bohemian Paradise - define its borders. Second objective is to discover, if a given promotion makes this region a homogeneous or a heterogeneous unit. Last objective is to identify symbols of Bohemian Paradise. As regards the structure of the thesis, the aim of the first introductory part is to introduce concepts and terms which are used in the second part of this thesis. The third part of thesis contains confrontation of results from this thesis with results of Michal Semian's thesis from 2010. This thesis is based on descriptive statistics as well as qualitative methods. Keywords: region, symbol, new regional geography, institutionalization of the region, symbolical shape of the region, promotional materials, Bohemian Paradise
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Possibilities of a nature reserve V Lisovech in the development of tourist trade in SO ORP Jihlava and Pelhřimov.
MATĚJKOVÁ, Kateřina
This bachelor thesis deals with the analysis and evaluation of meaning of the nature reserve in Lisova. It is also focused on the possibility of utilization of a V Lisovech nature reserve in the development of tourist trade in SO ORP Jihlava and Pelhřimov. The main aim of this thesis is to develop drafts and materials which should help to the development and propagation of the tourist trade in the observed region. Results gained from the propagational materials are made into logo, web application and information booklet. The processing of results, information booklet and logo was created thanks to the programs as Adobe InDesign CS6, ArcGIS ArcMap and Zoner Photo studio 17. On the other hand the web application was made due to the ability to link maps with GoogleMaps. An essential part of this thesis is also my own maps, photographs and charts.
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Semiotic analysis of promotional materials of European Athletics Indoor Championships 2015
Turková, Kateřina ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The subject of this thesis is the analysis of promotional materials of the sports event - European Indoor Championship in Athletics, which took place from 5 March to 8 March 2015 in Prague. For this purpose, the method of complex semiotic analysis is used. The thesis includes introduction into context. Theoretical background of chosen method is not omitted. In the thesis is explained the application of semiotic analysis to the selected problem. The main and secondary research questions are defined and there are specified the forms of promotion or types of media, on which are the partial semiotic analysis performed, too. This thesis is aimed on revelation differences in promotional materials of the event targeting the general or the professional public. For this reason, in the course of selecting the specific forms of promotion, which are included in the research, was paid attention on the similar characteristic of the pattern for each target group from the viewpoint of media mix. In the sections dedicated to the research are, by the semiotic analysis, analysed chosen promotional materials targeting the general or the professional public. There are interpreted the meanings of symbols and codes used in the promotional materials. Outputs arising from the analysis are evaluated by answering the...
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Promotion of a study program Protection of Population at South Bohemian university in České Budějovice
FIŠEROVÁ, Simona
The theoretical part includes a description of the educational system in the Czech Republic given by the Act no. 317/2008 Coll. dealing with preschool, primary, secondary, higher vocational universities and other education as amended, and the Act no. 111/1998 Coll. dealing with university studies as amended by further regulations. It also includes a list of all colleges and universities which provide accredited courses, related to the field of Population-protection program, with a focus on CBRNE, which is provided by the University of South Bohemia in Ceske Budejovice. The last chapters of the theoretical part are devoted to general, and some specific forms of promotion. The educational system, accordingly to the Act 317/2008 Coll., is divided into prescho-ol education, elementary education, secondary education, education at conservatories and higher vocational education. The Act no. 111/1998 Coll. deals with studies at uni-versities. In further chapters I am dealing with some similar programs at all colleges and universities in the Czech Republic. I categorized the study programs into those provided by colleges, and universities bachelor´s , master's and doctoral studies. The study pro-gram of Population protection, studied at a college, is opened only at one college at all in one-degree course only. On the other hand, Bachelor´s degree program Protection of population, or similar programs, are opened at eleven universities. Together it contains a total of sixteen degree courses. Master´s degree program of Population protection is opened at six universities and in a total of 9 degree courses. Doctoral study programs are opened at five colleges and a total of degree courses.¨ The last section of this thesis is devoted to general promotion. The promotion serves to motivate a group of people or all people. Using the promotion commences the transmission of information, population knowledge expansion and it also increases brand, or a company, awareness. The promotion may be realized through advertisements, no matter whether in medias, printed advertisements or television and radio advertisements. The promotion via media we split into: mass media and specific media. Among the mass medias we may add televisions, the internet, cinemas, magazines and radio. Into the group of specific medias we number billboards, vehicles, shop windows, containers, fences of sport areas or mailing and advertising items. The aim of this thesis was to design an appropriate method of promotion of the study program Population protection at the University of South Bohemia in Ceske Bu-dejovice and the research question was: What is the promotion and presentation of the study program Population protection at the University of South Bohemia in Ceske Bu-dejovice? In addition to this purpose, a questionnaire survey given to selected secondary schools in the South bohemian region, was realized. To meet this goal, the assessment questionnaire was created for secondary schools students. The questionnaire was divi-ded into two blocks. The Block I contains 10 questions and the Block II contains 13 questions. The first-block questions were focused on: interests of high-school students to study at universities or higher professional schools; possibilities for their further stu-dy; criterions which are crucial when choosing the field of study; fears connected with accessing college or colleges; the total amount of tuition fees and collecting information about the study. The second block is aimed to promotion of the study program: Popu-lation protection at the University of South Bohemia in Ceske Budejovice; the interest of students about this field; promotional events organized by the Faculty of Health and Social Care, or by the Department of radiology, toxicology and population protection; the type and form of promotional materials preferred and it also studies the assessment of the importance of the study program.
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Návrh propagačních materiálů na podporu prodeje produktů podniku Kalada Luhačovice
Jelenová, Veronika
This bachelor thesis focuses on promoting enterprise Kalada Luhačovice. The aim of the thesis is to design new promotional materials to support sales oriented on specific target groups which will entice new as well as existing customers of the company. Inseparable part of the thesis is the creation of a new single visual style of the firm, including proposals of a new company logo and corporate printed materials. The paper contains characteristics of the enterprise, analysis of target groups and company products' offering, analysis of internal and departmental environments. The thesis is also dealing with an analysis of general environment through STEP analysis. Analysis of current state of the company is based on mar-keting mix. Based on analysis there is recommended strategy. There is a new pro-posed target group which the company could focus on and unified promotional materials are created as well. By conclusion the issue is evaluated financially and appropriate way of distribution of promotional materials is suggested.
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Návrh marketingové komunikace domu s pečovatelskou službou
Sedlák, Marek
This bachelor thesis focuses on creating proposal of marketing communication for House with care service in village Silůvky. Goal of this thesis is to propose appearance of future website for chosen subject. The thesis contains characteristics of House with care service and description of services which are provided in House, SWOT analysis and analysis of competitors with focus on their internet propagation. Inseparable part of the thesis is the creating unified visual style for House with care service including proposal of logotype and printed matters. Proposal of the appearance of the website, propagation materials and their distribution are based on gathered information. There are calculated costs on marketing propagation at the end of the thesis.
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The marketing strategy of MYKITA manufacture and its improvement proposals for the Czech repubublic
Brych, Jaroslav ; Král, Petr (advisor) ; Richter, Stanislav (referee)
This work is describing a marketing strategy of the MYKITA, the Berlin luxury eyewear manufactory, and is also proposing its improvements for the Czech Republic. The theoretical part is focused on the description of luxury, luxury brands and the typology of its management. Other terms described in the first part are marketing and its further terms. The content of the second half of the work is focused on the company MYKITA and its marketing strategy, e.g. promotional materials. The second part is also supplemented with the improvement proposals. The last chapter is dealing with the theory of a MYKITA shop in Prague.
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Using photography in promotion in tourism
Prachařová, Eva ; Jarolímková, Liběna (advisor) ; Kondrashov, Alexey (referee)
Main goal of this document is to rate photographs in promotional materials of the tourism regions of the Czech republic. Other goal of this document is to show if graphical form of promotional materials influences decision making of visitors of any particular region.The theoretical part describes short history of photography, promotion and tourism in the Czech Republic. The practical part consist of researching photographs in selected promotional materials of the tourism regions according to picked criteria. The second practical part is focused on testing of influence of photographs on participants of tourism.
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