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Creation of automated templates in marketing communications using After Effects
Szelesová, Anita ; Krist, Antonín (advisor) ; Orlová, Lenka (referee)
The thesis deals with the function of motion graphics in marketing communications of companies. It describes the principles of the After Effects software as a tool for creating motion graphics. The practical part deals with the analysis of the options of production automation in After Effects. It compares production procedures with various degrees of automation. It describes the creation of an automated template for a set of promotional videos. In the conclusion it presents the results of the comparison of various production procedures for a set of promotional videos according to the degree of automation.

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