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Management a marketing of the project Sports talent of the year and its implementation for period 2014-2015
Molnár, Jakub ; Čáslavová, Eva (advisor) ; Tejkal, Karel (referee)
Title: Management and marketing of the project Sports talent of the year and its implementation for period 2014-2015 Targets: The aim of this thesis is to propose improvements of the project Sports talent of the year for period 2014 - 2015. The project is focused on healthy lifestyle of the primary school pupils in the Czech Republic. The author based on analysis of previous years which were realized by a profit organization. His own contributions are made by the implementation of the project. Methods: There is a case study used to analyze the information about the project Sports talent of the year. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed gaps especially in the management activities of the project Sports talent of the year. The greatest gaps can be seen in the branch of staffing, marketing and communications and financing. Key words: sports event, project, non profit organization, SWOT analysis, management and marketing of sports event
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Management a marketing of the project Sports talent of the year and its implementation for period 2014-2015
Molnár, Jakub ; Čáslavová, Eva (advisor) ; Tejkal, Karel (referee)
Title: Management and marketing of the project Sports talent of the year and its implementation for period 2014-2015 Targets: The aim of this thesis is to propose improvements of the project Sports talent of the year for period 2014 - 2015. The project is focused on healthy lifestyle of the primary school pupils in the Czech Republic. The author based on analysis of previous years which were realized by a profit organization. His own contributions are made by the implementation of the project. Methods: There is a case study used to analyze the information about the project Sports talent of the year. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed gaps especially in the management activities of the project Sports talent of the year. The greatest gaps can be seen in the branch of staffing, marketing and communications and financing. Key words: sports event, project, non profit organization, SWOT analysis, management and marketing of sports event
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Motivation- comparison of profit organization and non-profit organization
Koňařová, Zuzana ; Legnerová, Kateřina (advisor) ; Quigley, Martin John David (referee)
The aim of the Bachelor's thesis is to compare motivation factors in profit sector and non-profit sector. The theoretical part is devoted to the basic concepts of motivation, stimulation, theories of work motivation and work behaviour. In the theoretical part is also described profit sector and non-profit sector, which is based on the system of national accounts. The second part, practical, concentrates on research, which is carried out between employees of profit and non- profit organization. The research, which target is to compare motivation factors of employees, is based on questionnaire survey.
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Education in profitable organization
Řezníčková, Eliška ; Králová, Alena (advisor) ; Machala, Zdeněk (referee)
This thesis deals with education in profitable organizations. Its aim is to focus on the foundation of provision profit organization in a specific area of the Czech Republic (in Děčín), but also on didactic issues (objectives, contents, methods, educational resources, equipment), which is associated with the inclusion of specific courses in this emerging institution. The analytic part represents the analysis of the market - on the one hand, from the perspective of the correct client profile and on the other hand, from the perspective of potential competition. Further analysis is SWOT analysis, which summarizes the strengths, weaknesses, opportunities and threats. All analyzes are based on a survey using questionnaires with parents of potential clients. The final section contains a summary and decide whether it is appropriate to establish educational institutions and development opportunities in the future.
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