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Speech of the Tourist Guide
Pecháčková, Veronika ; Palkosková, Olga (advisor) ; Chejnová, Pavla (referee)
This work deals with speech of the tourist guide from the point of view of individual linguistics levels. This topic was chosen because the author of this work studied tourism at secondary school and she has personal experience with the job of tourist guide. Second reason is the fact that this topic has not been described in details yet. Beside the activity of tourist guide and his/her nonverbal communication, this work deals with his/her speech from the point of view of five linguistics levels - phonetic/phonological, morphological, lexical, syntactic and stylistic one. For their analysis four video-records were used. There is real speech of four tourist guides at castles on these videos. The result of this work is the formulation of specific features of speech of the tourist guide. There are several points added to these features. These points are about recommendation for each tourist guide and his/her right and effective speech.
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Verbal and non-verbal comunication in a representative selection of advertising texts
Marks, Pavel ; Palkosková, Olga (advisor) ; Chejnová, Pavla (referee)
1 ABSTRACT The work deals with the analysis of verbal and nonverbal means of advertising messages in files promoting automobiles and banking products and services through printed brochures and company websites. Advertising texts use elements of journalistic, technical, administrative and artistic styles. Persuasive and attracting functions are dominant for them. These are of the verbal means represented primarily by imperatives, adjectives and adverbs in comparatives and superlatives, by a higher frequency of personal, possessive and totalizing pronouns. Lexically the functions of texts are supported primarily by vocabulary with positive expressivity and terminology of respective field. Enumerations, rhetorical questions, higher splitting of text and placing of persuading means into the rheme of the message are syntactically relevant. These features are also supported by repetition and combination of these means. Of the nonverbal means composition of individual elements within the advertising area, particularly the location of the product and company name, logo, slogan, ratio and layout of text and visual elements, play an important role. Above specified means and combinations thereof can be understood as a strategy of advertising message. Cognitive or affective strategies supported by an appeal to...
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Speech of the Tourist Guide
Pecháčková, Veronika ; Palkosková, Olga (advisor) ; Chejnová, Pavla (referee)
This work deals with speech of the tourist guide from the point of view of individual linguistics levels. This topic was chosen because the author of this work studied tourism at secondary school and she has personal experience with the job of tourist guide. Second reason is the fact that this topic has not been described in details yet. Beside the activity of tourist guide and his/her nonverbal communication, this work deals with his/her speech from the point of view of five linguistics levels - phonetic/phonological, morphological, lexical, syntactic and stylistic one. For their analysis four video-records were used. There is real speech of four tourist guides at castles on these videos. The result of this work is the formulation of specific features of speech of the tourist guide. There are several points added to these features. These points are about recommendation for each tourist guide and his/her right and effective speech.
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The Comparison of Men's and Women's Management and Leadership Styles
Hilkovičová, Vendula ; Dědina, Jiří (advisor) ; Kurejová, Zuzana (referee)
Práce srovnává styly řízení a vedení manažerů a manažerek v českých firmách. Srovnání bylo provedeno na základě kvalitativního výzkumu. K získání informací pro výzkum bylo použito dotazníkové šetření, kterého se zúčastnili manažeři a manažerky a také jejich podřízení. V práci jsou zkoumány charakterové vlastnosti, měkké dovednosti, odborné znalosti, styly řízení, firemní kultura a celková úspěšnost manažerů a manažerek a analyzovány rozdílné a shodné prvky v jejich manažerské práci.
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Nové technologie firmy Microsoft pro vytváření uživatelského rozhraní
Kovařík, Milan ; Buchalcevová, Alena (advisor) ; Polák, Robert (referee)
V této práci je představena technologie pro tvorbu moderního grafického uživatelského rozhraní Windows Presentation Foundation (WPF) z dílny firmy Microsoft. V prvních kapitolách práce je vysvětlen pojem uživatelského rozhraní a jeho historie na platformě Microsoft Windows, dále pak technologie, které jsou součástí rodiny .NET frameworku 3.0 a teoretická koncepce WPF. Cílem práce je poskytnout ucelený návod jak vytvářet aplikace ve WPF. Návod by měl umožnit zájemcům snadný vstup do WPF problematiky.Jednotlivé kroky návodu jsou vysvětleny na praktickém příkladu.
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