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Investice do akcií společností farmaceutického odvětví a hospodářský cyklus
Spáčilová, Eva
Spáčilová E., Investments in shares of companies in the pharmaceutical indus-try and business cycle. Bachelor thesis. Brno: Mendel University in Brno, 2020. The text describes the profitability of the pharmaceutical industry through the development of stock prices. The theoretical part describes the subjects of research and the situation on the market of pharmacology, the division of producers accord-ing to the type of production, their specifics. In the research part is made a technical and fundamental analysis of the balance of profitability of individual entities on the stock market, their comparison with each other and with the business cycle. Finally, according to the obtained results, investment recommendations are given.
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Who are the producers and consumers of media content published on the Twitch platform
Kopecký, Martin ; Kasík, Pavel (advisor) ; Lokšík, Martin (referee)
Due to the rise of technological convergence, the production of media content is currently available to anyone with befitting means. The situation is no different in the area of streaming and video games. This diploma thesis is focusing on producers and consumers of media content streamed on the video platform Twitch. This platform enables their users, if they dispose of quality internet and sufficient hardware, to produce real time streamed media content on nearly professional level. Hundreds of millions of viewers are watching Twitch monthly and this thesis is trying to introduce the very streamers of media content on this platform, their success and failure, while monitoring their viewership.
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Who are the producers and consumers of media content published on the Twitch platform
Kopecký, Martin ; Kasík, Pavel (advisor) ; Lokšík, Martin (referee)
Due to the rise of technological convergence, the production of media content is currently available to anyone with befitting means. The situation is no different in the area of streaming and video games. This diploma thesis is focusing on producers and consumers of media content streamed on the video platform Twitch. This platform enables their users, if they dispose of quality internet and sufficient hardware, to produce real time streamed media content on nearly professional level. Hundreds of millions of viewers are watching Twitch monthly and this thesis is trying to introduce the very streamers of media content on this platform, their success and failure, while monitoring their viewership.
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Mad men: a study of TV series
Nevolníková, Barbora ; BENDOVÁ, Helena (advisor) ; KAJÁNKOVÁ, Lucia (referee)
In my bachelor thesis Mad men: a study of TV series I am analyzing various factors, that led to concievement and creation of TV series Mad men. The emphasis is not merely on just the idea and creative process behind it, bbut olso on production, that allowed the series and keep its standard of quality TV.
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The Comparison of Czech and British Producer´s Association
Vorlová, Hana ; KOPECKÝ, Čestmír (advisor) ; VLACH, Jiří (referee)
Abstract: Bachelor´s thesis is named The Comparison of British and Czech producer´s association is aimed on comparison of aktivity and organization of Czech Association of Audiovisual Producers and British Producers Alliance for Cinema and Television. The aim is the comparison of two different associations by various aspect and assess the ways for improvement and inspirations for both of them.
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Marketing strategies in the development stage of a film project
Sedláčková, Dagmar ; OUKROPEC, Petr (advisor) ; VLACH, Jiří (referee)
The bachelor thesis is concerned with the marketing strategies in the development stage of a film. Its aim is to describe the substeps which a film producer should take in the course of the development in order to provide possibly the best conditions for its realization and production and to succeed on the European film market. Individual chapters focus on film marketing from the development of the original idea to the screenplay until its presentation to the target audience, in this stage the film professionals. In the conclusion I will address the issue of how these producer's activities and operations are positioned in the context of the ordinary practice in the Czech Republic.
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Producers Dramaturgy
Stránská, Martina ; KALLISTA, Jaromír (advisor) ; ŠUSTER, Jan (referee)
In my bachelor thesis, I deal with producers dramaturgy, meaning what is the role of the producer in the creative process of making a (feature) film. Due to the lack of written sources, I used the method of dialogue between among and Czech producers. I am interested in all the aspects they have influence on. All the producers were given the same questions dealing with developing the theme, building the creative team and postproduction including the distribution strategy. As a result, I try to answer the question whether Czech producers are creative and whether there exists films that can be called producers films.
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Importance of the concept - Fair Trade for developing countries
Troppová, Simona ; Bič, Josef (advisor) ; De Castro, Tereza (referee)
In this Bachelor thesis, I describe the formation and origin of the Fair Trade movement, way in which it operates, aspects which it brings on the market and the basic characteristics of trade with the most important Fairtrade commodities. Firstly, I focus on the general identification of kinds of products included in Fair Trade and afterwards I characterize the fair trading of four most significant crops among all: coffee, bananas, cocoa and cotton. Objective of the thesis is above all to create an image defining the present situation at three different Fair Trade markets: in the United Kingdom, Czech Republic and Slovakia. From the general outline of success of the movement in the world I continue with deeper detailing of above mentioned markets. From this definition I deduce particularities of Fair Trade performance in each country. Furthermore, I analyze the causes of the exact situation on every market. From the discovered indications I evaluate, if further development of the concept on those markets would be meaningful also in the future and what should be improved for its better effectiveness. In conclusion I briefly analyze the general conditions needed for successful implementation of Fair Trade.
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